Licensing and the Evolution of Retailing Landscape
The retail landscape in licensing is vital since it is the extension of the licensing world into real life. Consumers have become increasingly confident shopping online at the expense of brick-and-mortars, transforming global shopping patterns. The evolution of e-commerce is causing a shift in product selection as non-traditional channels increase their licensed merchandise lines, and single brand and pop-up stores expand. As omnichannel becomes increasingly important, s- and m-commerce thrive.
Euromonitor International's Licensing and the Evolution of Retailing Landscape global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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