Category: House & Home
House & Home market research reports by Euromonitor International
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Dishwashing in Peru
Dishwashing products in Peru registered modest growth in retail volume terms in 2024, following the fluctuations caused by the pandemic. The high household penetration of hand dishwashing products has ensured a steady demand, with such items considered a priority in terms of weekly spending. A key d ... Read More
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Surface Care in Peru
The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ... Read More
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Bleach in Argentina
In 2024, retail value sales of bleach in Argentina grew by 257%, while retail volume sales fell by 4%. Home disinfectants, all-purpose cleaning wipes, and bleach are the cleaning products most strongly associated with disinfection in Argentina. Among these products, bleach posted the smallest declin ... Read More
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Home Insecticides in Colombia
The significant rise in temperatures throughout Colombia has increased the presence of insects like ants, spiders, and mosquitoes in the country, as well as contributing to the rapid growth in the number of dengue cases. According to the Ministry of Health, in 2024 the number of cases increased by 2 ... Read More
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Home Care in Saudi Arabia
The home care market in Saudi Arabia was thriving in 2024, supported by a convergence of favourable factors. Urbanisation continues to reshape the landscape, driving demand for home care products. Increased Saudisation - which provides job security for Saudi citizens - coupled with rising female emp ... Read More
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Home Care in Australia
The Australian home care market in 2024 was heavily influenced by inflation, ongoing supply chain challenges and changing consumer priorities. Rising costs of raw materials and energy drove up production expenses, leading to price increases across the sector and placing pressure on household budgets ... Read More
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Home Care in Bolivia
Home care in Bolivia registered healthy current value growth, though volume growth was much more moderate. There were serious challenges for the economy in 2024 and this dampened volume growth to an extent. There was a severe shortage of US dollars owing to falling foreign reserves arising from decl ... Read More
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Home Care in South Korea
Home care in South Korea maintained solid but slower retail current value growth in 2024. However, when taking inflation into account, growth was similar to the previous year. According to 2024 Annual Consumer Price Trends, released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared ... Read More
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Home Care in South Africa
Home care saw consistent retail current value growth in South Africa in the review period, and sales continued to increase in 2024. The industry has remained resilient because many of these products are considered essential by households. Even with harsh economic factors and low consumer spending, t ... Read More
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Home Care in Spain
Spain’s home care industry maintained steady growth in retail current value terms throughout 2024, despite facing challenges in volume across certain segments. Overall, retail value increased by mid-single digits, supported by price stabilisation aligning with the inflation index. In some cases, agg ... Read More
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Home Care in Angola
In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets do ... Read More
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Home Care in Egypt
Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ... Read More
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Home Care in Colombia
Inflation began to stabilise during 2024 and as a result prices in most categories within home care registered a more moderate increase after the price hikes seen in the previous two years. Although Colombians continue to be challenged by tight budgets and a high cost of living, basic home care prod ... Read More
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Home Care in Malaysia
The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low- ... Read More
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Home Care in Norway
Home care in Norway witnessed a rebound in retail volume sales during 2024, as price increases moderated and inflationary pressures subsided. Despite the moderation in price inflation, average prices were still well above historic levels in home care. With many households still suffering cost-of-liv ... Read More
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Home Care in Romania
Home care saw retail value sales rise in Romania in 2024, while volume sales stagnated. The price cap on food products generated a waterbed effect that was reflected in soaring unit price increases for laundry care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the ... Read More
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Air Care in Egypt
Air care in Egypt witnessed a recovery in volume sales during 2024 as demand for air fresheners rebounded. The average price of air care spray/aerosols was still subject to price rises of up to 20% in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers ba ... Read More
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Laundry Care in Greece
In line with government initiatives to regulate inflation there was a notable decline in the price per wash when it came to laundry detergents in 2024. All manufacturers reduced their prices to comply with the regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.0 ... Read More
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Toilet Care in Greece
ITBs dominate sales of toilet care in Greece with these products providing a convenient and efficient way to keep toilets clean. The penetration of ITBs increased significantly over the review period but this is now leading to a slowdown in the growth of the category in retail volume terms as the ca ... Read More
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Dishwashing in Greece
A new law came into effect in spring 2024 in Greece forcing manufacturers of products that are considered household essentials to drop their prices. Hand dishwashing was included in the list of products and therefore companies had to implement price drops. This led to significant price drops from al ... Read More
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Dishwashing in the Netherlands
Retailers in the Netherlands pursued aggressive discount strategies to counter declining volume sales in 2024. Promotions, such as 2-for-1 deals and bundled discounts, were commonly seen across major supermarket chains, targeting products like 3-in-1 tablets in automatic dishwashing. Despite these e ... Read More
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Surface Care in the Netherlands
Consumers in the Netherlands are increasingly opting for specialised surface care products, such as bathroom cleaners, kitchen cleaners, scourers, and floor cleaners, as they look for more effective solutions for specific tasks. This trend is driven by a desire to use less product while achieving be ... Read More
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Bleach in the Netherlands
While bleach remained a staple product for many households in the Netherlands, sales faced headwinds due to increasing environmental awareness. Dutch consumers, particularly younger generations, are more conscious of the environmental and health implications of using bleach, leading some to opt for ... Read More
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Toilet Care in the Netherlands
Bleach poses a growing threat to the toilet care category in the Netherlands, as more consumers opt for its affordability and effectiveness over specialised products. Many households are using bleach as a cheaper alternative to toilet liquids and rim blocks, leading to a decline in demand for these ... Read More
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Dishwashing in the Czech Republic
Czech Republic’s dishwashing market automatic dishwashing saw automatic dishwashing undergo a significant shift towards higher-priced products in 2024, reflecting a broader trend of premiumisation within this segment. At the same time, the hand wash dishwashing segment remains dominated by products ... Read More
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