Category: House & Home
House & Home market research reports by Euromonitor International
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Home Insecticides in the Czech Republic
Home insecticides in Czech Republic benefitted from an overabundance of mosquitos in 2024. During the year, Czech Republic experienced a notable surge in mosquito populations, driven by an unusual combination of warm and wet weather that began in spring. Typically, mosquitoes are a seasonal issue co ... Read More
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Bleach in Australia
Australia’s bleach category continued to see declines and in both volume and value terms in 2024, in a pattern that began during the aftermath of the pandemic. This decline is primarily attributed to changing consumer lifestyles and heightened awareness around health and environmental concerns. Many ... Read More
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Dishwashing in Australia
Dishwashing in Australia saw demand pushed by a noticeable decline in foodservice and takeaway turnover in 2024, indicating a growing consumer preference for home-prepared meals. This shift in consumer behaviour has directly influenced the demand for dishwashing products - particularly handwashing l ... Read More
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Toilet Care in Australia
In 2024, toilet care in Australia saw toilet liquids and foams record steady growth due to their familiarity, competitive pricing and proven effectiveness. Toilet cleaning remains a task that many consumers seek to simplify, creating sustained demand for solutions that are convenient, effective and ... Read More
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Polishes in Australia
In 2024, polishes in Australia recorded declining volume and value sales across most segments. Several Australians turned to frugal habits to manage financial pressures, as highlighted by Euromonitor’s Voice of the Consumer: Lifestyles Survey. Around 50% actively sought bargains and prioritised mult ... Read More
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Air Care in Australia
The Australian air care market in 2024 experienced slow overall volume sales growth, but premium and natural scented products emerged as pivotal drivers of consumer interest. A significant shift towards sustainability and non-toxic living among health-conscious consumers has led to the growing popul ... Read More
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Surface Care in Brazil
As overall inflation rates eased, and the basic basket of goods exerted less pressure on home care products, surface care in Brazil continued to grow in both retail volume and current value terms in 2024. While home care wipes and floor cleaning systems saw the strongest value growth rate, this was ... Read More
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Toilet Care in Brazil
Toilet care products in Brazil maintained retail volume and current value growth in 2024. However, the inflationary pressure that hit the country over recent years drove the rise of regional brands, which led toilet care to see a deceleration of value growth in 2024, while accelerating its volume gr ... Read More
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Air Care in Brazil
The residual effect of the pandemic made consumers value their household space, which continued to push air care to see growth in both retail volume and current value terms in Brazil in 2024. Moreover, as many companies permanently adopted a hybrid working model, consumers continued to spend more ti ... Read More
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Laundry Care in the United Kingdom
Laundry care continued to perform well in the United Kingdom in 2024. Overall, there was top level growth in retail volume terms, continuing the historic trend in this category. In addition, the volume growth recorded in 2024 was higher than that in 2023, as this category has fully normalised in the ... Read More
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Dishwashing in the United Kingdom
Dishwashing in the United Kingdom saw low retail volume growth at the top level in 2024. Automatic dishwashing tablets and hand dishwashing outperformed the rest of the category in terms of volume growth in this year. Automatic dishwashing tablets in particular performed well, given that this is now ... Read More
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Surface Care in the United Kingdom
Surface care continued to grow in retail volume terms in the United Kingdom in 2024, recording a better performance than in 2023. The category experienced a particularly large spike in sales during 2020, given the COVID-19 pandemic. However, growth rates have now normalised, with a steadier growth t ... Read More
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Air Care in the United Kingdom
Overall air care saw low retail volume growth in the United Kingdom in 2024. This continued a long-standing trend for the category, which saw consistent volume growth throughout recent years. Liquid air fresheners outperformed the rest of the air care category in 2024, recording the strongest retail ... Read More
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Polishes in the United Kingdom
Polishes experienced a steep decline in retail volume terms in the United Kingdom in 2024. Historically this category was in decline; however, the fall in sales in 2024 was steeper than in historic years. There was a universal decline across all product categories within polishes, with the biggest d ... Read More
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Dishwashing in Indonesia
Dishwashing in Indonesia saw further strong growth in 2024, following on from previous years’ patterns, with rises propelled by a shift in consumer habits and increased awareness, mainly in rural areas. Manufacturers have played a crucial role in this development by introducing hand dishwashing prod ... Read More
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Toilet Care in Indonesia
Toilet care in Indonesia posted strong and stable growth in 2024, driven by ongoing urbanisation trends across the country. As more Indonesians move to urban areas, their living standards are improving, leading to a stronger focus on hygiene and home cleanliness. This shift has fostered a heightened ... Read More
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Laundry Care in Indonesia
Demand for laundry care products continued to grow in volume terms in Indonesia in 2024, largely driven by the increasing importance placed on health and hygiene. Laundry care is a well-established and mature product category in the country, with daily usage spanning all income groups. Indonesian co ... Read More
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Polishes in Indonesia
Polishes was somewhat static in Indonesia in 2024, with minimal activity across most subcategories. One reason for this is the limited demand for furniture and metal polishes, as consumers are increasingly less focused on maintaining these items - particularly as disposable, lower-maintenance furnit ... Read More
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Toilet Care in South Korea
Toilet care in South Korea experienced modest retail current value growth in 2024. Within toilet care, toilet cleaning systems saw the highest growth rate, and this also continued to account for the highest share of value sales. This robust performance was primarily fuelled by the rising popularity ... Read More
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Air Care in South Korea
In 2024, air care recorded only low retail current value growth in South Korea, with the category remaining a similar size to the previous year. This stagnation can be attributed to several factors. During the COVID-19 pandemic, heightened awareness of hygiene and concerns about airborne viruses dro ... Read More
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Toilet Care in Malaysia
In 2024, the toilet care market in Malaysia experienced positive retail volume and current value growth, albeit from a relatively low base, with the only categories registering notable sales being toilet liquids/foam and in-cistern devices. During the pandemic, many Malaysians adopted rigorous clean ... Read More
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Dishwashing in Malaysia
The dishwashing market in Malaysia experienced slower growth in current value terms in 2024, compared to the previous year, with both handwashing and automatic dishwashing products showing similar performance trends. With many consumers returning to their physical offices post-pandemic, and spending ... Read More
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Toilet Care in Saudi Arabia
Saudi Arabia’s toilet care posted positive growth in both volume and current value terms in 2024. In-cistern devices, while initially perceived as costlier than other toilet cleaning formats, offer notable long-term benefits for consumers. Once installed, these devices minimise the need for frequent ... Read More
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Surface Care in Saudi Arabia
Surface care in Saudi Arabia saw surface cleaning wipes - particularly all purpose varieties – gain traction in 2024. The overall category of surface care, which currently features a limited range of international brands such as Clorox and Dettol, is seeing a growing presence of local players. These ... Read More
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Laundry Care in Saudi Arabia
In 2024, laundry care in Saudi Arabia benefitted from the expansion of products carrying progressive stain removal and anti-bacterial claims. Products that feature advanced formulas aimed at removing tough stains are increasingly perceived as essential purchases, with those that effectively target f ... Read More
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