Category: House & Home
House & Home market research reports by Euromonitor International
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Polishes in Chile
In 2024, retail volume sales of polishes in Chile continued to decline, as busy local consumers became less interested in maintaining various chores or using these products. Unlike many other home care categories, polishes is no longer viewed as essential, and the lack of innovation from manufacture ... Read More
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Laundry Care in Algeria
While laundry care registered healthy current value growth in Algeria in 2024, volume growth was minimal. Inflation was still an issue, though it has eased, and this continued to dampen volume sales. That being said, laundry care is an essential home care product, being the largest in terms of value ... Read More
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Air Care in Algeria
Air care in Algeria in 2024 registered moderate volume growth, in spite of inflation still being an issue. Air care in an immature product area, with plenty of room for further growth and this supported volume growth. Increasing local production, with more affordable offerings, also gave a further b ... Read More
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Polishes in Argentina
In 2024, retail value sales of polishes grew by 195% in Argentina, while retail volume fell by 17%. Euromonitor International's Polishes in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ... Read More
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Surface Care in Argentina
In 2024, retail value sales for surface care in Argentina rose by 197%, while retail volume fell by 12%. Euromonitor International's Surface Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Toilet Care in Bulgaria
In 2024, the toilet care market in Bulgaria demonstrated positive growth in both volume and current volume terms, assisted by the stabilisation of unit prices. This came in spite of ongoing operational cost pressures for distributors and retailers, driven by rising energy prices and higher wages. Pe ... Read More
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Laundry Care in Bulgaria
The laundry care market in Bulgaria experienced relatively modest growth in retail volume sales in 2024. While growth was more pronounced in current value terms, this was primarily due to increases in retail prices rather than higher consumption. Although the annual rate of inflation decreased consi ... Read More
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Laundry Care in Egypt
Retail volume sales of laundry care picked up year on year despite the threat of low purchasing power in Egypt. Automatic laundry powder remains the most popular format in Egypt due to familiarity, low price and the ability to customise the dose. Promotional campaigns played a key role in this categ ... Read More
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Home Insecticides in Bulgaria
The home insecticides market in Bulgaria experienced a variable performance in retail volume terms in 2024, with insecticide coils facing the sharpest decline. Such offerings are perceived as less convenient and effective than electric insecticides and spray/aerosols and are primarily used outdoors, ... Read More
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Surface Care in Egypt
Home care disinfectants witnessed growing volume sales in 2024, reflecting the stronger emphasis on health and hygiene in Egyptian households. At the same time, some consumers switched to more affordable alternatives with some also wishing to boycott Western brands. Dettol holds a strong lead in hom ... Read More
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Bleach in Egypt
As an essential home care product, retail volume sales of bleach maintained a steady pace in Egypt. In addition to its primary use of bleaching clothes, it is used for a variety of household tasks like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach incr ... Read More
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Polishes in Egypt
Polishes have suffered from Egypt’s economic crisis with soaring inflation and high costs of living forcing consumers to prioritise essential household goods instead. Households have reduced the number of products used to clean the household. In place of floor polishes, consumers switched to using f ... Read More
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Toilet Care in Egypt
Retail volume sales of toilet care registered steep decline in 2024 as Egyptian households relied on multi-purpose cleaners. The high cost of living and price increases within toilet liquid/foam products, urged consumers to migrate to alternative solutions such as bleaches or multi-surface cleaners. ... Read More
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Polishes in Greece
Polishes suffered heavy losses in retail volume terms in 2024 having seen declining sales throughout the review period. In the case of floor, metal and furniture polish, sales have been negatively affected by design trends and changes in consumer behaviour that have been unfavourable to these catego ... Read More
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Air Care in Greece
Like most other home care categories, retail prices within air care decreased in 2024. However, this did not prevent sales from declining in retail volume terms in 2024 with the price drops doing little to persuade more consumers to buy these products. Air care remains a discretionary category and t ... Read More
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Bleach in Greece
Sales of bleach declined in current value terms in 2024 as prices began to normalise. The high share of private label in the category and limited brand activation negatively affected the growth of the category in value terms. Bleach is classified as a basic category for most Greek households and hen ... Read More
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Laundry Care in Belgium
In 2024, laundry care in Belgium experienced a 1% decline in retail volume sales, while strong volume promotions, predominantly led by A-brands, prevented volume sales from falling further. While retail volume sales recorded a marginal decline, retail value continued to grow at a notable pace, large ... Read More
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Surface Care in Belgium
The surface care category in Belgium recorded retail value growth of 2% in 2024, however, retail volume sales declined. The primary driver behind this trend was consumers' efforts to rationalise their consumption patterns in response to economic pressures. Additionally, consumers opted for concentra ... Read More
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Home Insecticides in Belgium
Retail value sales of home insecticides in Belgium increased by only 1% in 2024, with the category remaining highly weather-dependent. The summer of 2024 experienced unfavourable weather conditions, which negatively impacted the market. Cooler temperatures and higher-than-expected rainfall resulted ... Read More
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Air Care in Belgium
The air care category in Belgium continued to struggle in 2024, recording retail value growth of 1%, with a volume decline of 1%. This was largely due to air care being viewed as non-essential during a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated ... Read More
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Home Insecticides in the Netherlands
The colder and wetter spring and summer in 2024 put negative pressure on sales of home insecticides in the Netherlands. The reduced presence of insects due to the unfavourable weather conditions led to lower consumer demand for insecticide products, as fewer households dealt with significant infesta ... Read More
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Air Care in the Netherlands
Much like other home care categories, air care has seen a slowdown in price increases in 2024. After the sharp inflationary rises in recent years, manufacturers have adjusted pricing strategies, opting for modest increases while focusing on maintaining value in their offerings. Despite the stabilisi ... Read More
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Laundry Care in the Czech Republic
The laundry care category in the Czech Republic showed continued declines in terms of overall retail volume sales in 2024, while current value sales slowed significantly. Despite a reduction in inflation, which fell below 3% in 2024, Czech consumers remain highly price-sensitive, prioritising promot ... Read More
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Polishes in the Czech Republic
The demand for polishes continued its downward trajectory in Czech Republic in 2024, largely driven by shifting consumer habits and perceptions. The necessity of polishing, once seen as essential for maintaining certain items, has diminished significantly. Modern consumers increasingly favour multi- ... Read More
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Air Care in the Czech Republic
Air care in Czech Republic recorded rises in terms of both retail volume and current value sales in 2024. Since the pandemic, there has been a growing tendency to view the home as a sanctuary - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this con ... Read More
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