Category: House & Home
House & Home market research reports by Euromonitor International
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Surface Care in Latvia
In surface care, volume sales stagnated in 2024 as cost of living pressures continued to plague Latvian households. Retail price inflation remained visible, and this urged consumers to seek out deals. Frequent promotional deals were used to help soothe the impact of price inflation. Private label st ... Read More
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Laundry Care in Latvia
Despite falling inflation in Latvia, average retail prices continued rising in laundry care during 2024. Volume sales buckled under the weight of further price increases and weak private consumption, although current value rose moderately. Consumers focused on buying the essentials in laundry care a ... Read More
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Polishes in Latvia
Polishes in Latvia continued to contract in volume sales over 2024 although current value sales reported a healthy increase. In 2024, furniture polish exhibited the highest value growth rate. This growth is attributed to consumers appreciating the multifunctional nature of the polish, which not only ... Read More
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Home Care in Uganda
Home care in Uganda saw fast retail volume and current value growth in 2024. Demand rose amid heightened hygiene standards in the wake of outbreaks of COVID-19 and diseases. Lower inflation, population growth, retailing development and urbanisation also spurred popularity. However, these products we ... Read More
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Home Care in Ukraine
The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ... Read More
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Home Care in Turkey
In 2024, the home care market in Turkey was significantly shaped by economic pressures, with double-digit unit price increases driven by hyperinflation. Amidst rising costs, consumers traded down or reduced their purchases of home care while opting for multi-purpose options to save costs. These beha ... Read More
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Home Care in Thailand
In 2024, home care in Thailand experienced slow retail volume growth, along with more significant retail current value growth. Volume growth was driven by increasing disposable incomes, urbanisation, and the desire to maintain good hygiene and cleanliness. Consumers have been seeking innovative and ... Read More
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Home Care in Poland
Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ... Read More
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Home Care in Costa Rica
In 2024, Costa Rica's GDP expanded for the fourth consecutive year, while inflation eased, and the foreign-exchange value of the Costa Rica colon (CRC) appreciated for the second consecutive year. This positive economic performance boosted demand for home care, with a modest acceleration in retail v ... Read More
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Home Care in Croatia
Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ... Read More
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Home Care in Latvia
Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high cos ... Read More
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Laundry Care in Poland
Laundry care saw a strong rise in retail value sales in current terms in Poland in 2024. Products such as laundry detergents are seen as essential items and have, therefore, maintained a significant level of demand despite the rising cost of living seen towards the end of the review period. However, ... Read More
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Surface Care in Poland
Surface care saw retail value sales grow in current terms in Poland in 2024. The surface care category is experiencing robust growth fuelled by new product development. Consumers are increasingly drawn to innovative formulae and unique fragrances, which enhance the cleaning experience and help to di ... Read More
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Air Care in Poland
Air care registered current value growth in Poland in 2024. For Polish consumers, fragrance is a top priority in air care products, spanning use in various spaces, including bathrooms and living rooms. Scents that evoke freshness and comfort are considered particularly appealing. Euromonitor Interna ... Read More
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Home Care in Mexico
In 2024, home care in Mexico showed a positive performance in retail current value terms, derived mainly from economic stability during most of the year, and from an increasing number of households. According to INEGI in its last edition of ENADID (National Survey of Demographic Dynamics), Mexico re ... Read More
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Polishes in Egypt
Polishes have suffered from Egypt’s economic crisis with soaring inflation and high costs of living forcing consumers to prioritise essential household goods instead. Households have reduced the number of products used to clean the household. In place of floor polishes, consumers switched to using f ... Read More
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Toilet Care in Egypt
Retail volume sales of toilet care registered steep decline in 2024 as Egyptian households relied on multi-purpose cleaners. The high cost of living and price increases within toilet liquid/foam products, urged consumers to migrate to alternative solutions such as bleaches or multi-surface cleaners. ... Read More
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Polishes in Greece
Polishes suffered heavy losses in retail volume terms in 2024 having seen declining sales throughout the review period. In the case of floor, metal and furniture polish, sales have been negatively affected by design trends and changes in consumer behaviour that have been unfavourable to these catego ... Read More
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Air Care in Greece
Like most other home care categories, retail prices within air care decreased in 2024. However, this did not prevent sales from declining in retail volume terms in 2024 with the price drops doing little to persuade more consumers to buy these products. Air care remains a discretionary category and t ... Read More
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Bleach in Greece
Sales of bleach declined in current value terms in 2024 as prices began to normalise. The high share of private label in the category and limited brand activation negatively affected the growth of the category in value terms. Bleach is classified as a basic category for most Greek households and hen ... Read More
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Laundry Care in Belgium
In 2024, laundry care in Belgium experienced a 1% decline in retail volume sales, while strong volume promotions, predominantly led by A-brands, prevented volume sales from falling further. While retail volume sales recorded a marginal decline, retail value continued to grow at a notable pace, large ... Read More
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Surface Care in Belgium
The surface care category in Belgium recorded retail value growth of 2% in 2024, however, retail volume sales declined. The primary driver behind this trend was consumers' efforts to rationalise their consumption patterns in response to economic pressures. Additionally, consumers opted for concentra ... Read More
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Home Insecticides in Belgium
Retail value sales of home insecticides in Belgium increased by only 1% in 2024, with the category remaining highly weather-dependent. The summer of 2024 experienced unfavourable weather conditions, which negatively impacted the market. Cooler temperatures and higher-than-expected rainfall resulted ... Read More
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Air Care in Belgium
The air care category in Belgium continued to struggle in 2024, recording retail value growth of 1%, with a volume decline of 1%. This was largely due to air care being viewed as non-essential during a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated ... Read More
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Home Insecticides in the Netherlands
The colder and wetter spring and summer in 2024 put negative pressure on sales of home insecticides in the Netherlands. The reduced presence of insects due to the unfavourable weather conditions led to lower consumer demand for insecticide products, as fewer households dealt with significant infesta ... Read More
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