Category: General House & Home
General House & Home market research reports by Euromonitor International
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Polishes in Serbia
Floor and furniture polish continue to face volume sales decline in Serbia, as consumers prioritise spending on home care products. Lower disposable incomes led consumers to forgo the purchase of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and s ... Read More
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Home Insecticides in Serbia
In 2024, home insecticides witnessed robust volume growth in Serbia, with the hot summer weather stimulating insect breeding. Electric insecticides saw high product development with several new launches attracting consumers with more convenient and effective offerings. This is an extremely seasonal ... Read More
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Polishes in Lithuania
Polishes saw a further decline in retail volume sales in Lithuania in 2024. Demand for metal, floor, and furniture polishes remains low, with little tradition of using these products. In the main most consumers prefer more versatile household products, such as multi-purpose cleaners, which are consi ... Read More
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Polishes in Vietnam
Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require fre ... Read More
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Home Insecticides in Vietnam
During the review period, home insecticides in Vietnam experienced continuous steady retail volume and current value growth rates, and increases continued across all categories in 2024, primarily due to heightened consumer awareness of mosquito-borne diseases. Vietnam has a tropical climate, charact ... Read More
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Home Insecticides in Singapore
In a cross-category trend, developments in home insecticides in Singapore in 2024 were also driven by consumers’ demand for eco-friendly and non-toxic solutions. Indeed, consumers are increasingly concerned about the impact of traditional insecticides on health and the environment. This has led to a ... Read More
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Polishes in Singapore
Polishes remained a fairly uninteresting category in Singapore in 2024, with shoe polish and furniture polish being the only relevant products. Notably, sales of shoe polish are cited to be largely supported by military demand, with a lesser impetus coming from the resurgence of consumer mobility an ... Read More
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Home Insecticides in Poland
Home insecticides saw retail value sales rise in current terms in Poland in 2024. Rising temperatures and prolonged periods of warm weather have led to extended seasons for invertebrate populations such as flies and mosquitoes. This has driven demand for home insecticides over a longer period. Eurom ... Read More
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Polishes in Poland
Polishes saw slight current value growth in Poland in 2024. However, the overall polishes category is underperforming, with some subcategories, such as metal polishes, failing to achieve positive sales growth due to reduced consumer demand. Euromonitor International's Polishes in Poland market repor ... Read More
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Polishes in Ukraine
The overall market for polishes in Ukraine saw a significant increase in retail volume in 2024, primarily driven by the growing demand for shoe polish. With hundreds of thousands of soldiers on the frontlines, the need for shoe care products surged drastically, outpacing pre-war demand by several ti ... Read More
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Home Insecticides in Ukraine
In 2024, the home insecticide market in Ukraine experienced notable growth in retail volume terms. Insecticide coils have become popular with military personnel and individuals in field conditions, where access to electricity is unreliable. These products, which are portable and can be used in a var ... Read More
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Polishes in Turkey
In 2024, retail value sales grew by 57% in polishes in Turkey. However, all categories recorded a decline in retail volume sales. This downturn was most noticeable in the floor and furniture polish segments, as consumers increasingly favoured modern furniture and laminated floors, which do not requi ... Read More
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Home Insecticides in Thailand
Home insecticides in Thailand saw low retail volume growth in 2024, along with stronger current value growth. Continued growth was driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with pests, as they try to avoid illness ... Read More
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Home Insecticides in Dominican Republic
The market for household insecticides in the Dominican Republic showed modest growth in retail volume terms in 2024, with such products being purchased mainly by middle- and high-income demographics. Among lower-income consumers, these offerings tend to be perceived as non-essential and hence are no ... Read More
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Polishes in Azerbaijan
Polishes in Azerbaijan registered a significant fall in volume sales in 2024. All polishes registered a decline in sales, though floor and furniture polishes fared worse than shoe polish. In terms of furniture and floor polish, they are being replaced by multi-purpose cleaners, with consumers percei ... Read More
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Home Insecticides in Latvia
Home insecticides witnessed a stable performance in Latvia over 2024. Demand was much lower than in 2023 when the warm summer gave rise to higher levels of insect breeding. By contrast the summer of 2024 was long, but temperatures were too hot for the optimum conditions for breeding insects. With fe ... Read More
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Home Care in Bosnia and Herzegovina
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023. Furthermore, economic and political conditions remain ... Read More
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Polishes in Portugal
Polishes continued to suffer from declining demand in Portugal in 2024 as a result of consumer desire for simplified cleaning and the use of modern materials in floors and furniture. Additionally, a challenging economic context negatively impacted purchases of home care products considered non-essen ... Read More
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Home Insecticides in Slovakia
Home insecticides in Slovakia tends to be less affected by rising prices than some other home care categories, as consumers simply feel they have to deal with insect infestations or problems as quickly and effectively as possible. A general warming of the climate creates opportunities for insect pop ... Read More
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Polishes in Sweden
Polishes in Sweden saw price growth persist but slow significantly in 204, compared to the sharp increases seen in 2022 and 2023. These earlier price spikes were largely a consequence of the COVID-19 pandemic, which disrupted global supply chains and created material shortages, sourcing challenges, ... Read More
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Polishes in Thailand
In 2024, polishes in Thailand is expected to maintain the trend seen over the previous couple of years, with falling retail volume sales, and growth in retail current value terms. In fact, polishes saw the strongest unit price rise within home care in 2024. Inflationary pressures continued to limit ... Read More
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Polishes in Estonia
Volume sales of polishes in Estonia continue to decline in 2024, driven by lifestyle and fashion changes. Fewer consumers are purchasing and maintaining sophisticated furniture or cutlery that requires polishing, and there is competition from surface care products that offer similar cleaning propert ... Read More
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Home Insecticides in Costa Rica
The rate of growth in retail current value sales of home insecticides slowed significantly in 2024 but remained firmly in double digits, with retail volume sales also seeing slower, but still robust, growth. Unit prices continued to rise in 2024, albeit at a slower rate than earlier in the review pe ... Read More
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Polishes in Dominican Republic
At a time when Dominicans remain cautious with their spending, purchasing dedicated floor polishes has not been a priority. Instead, consumers have often turned to more affordable alternatives, such as multi-purpose cleaners or floor cleaners, which typically come at lower retail prices - an importa ... Read More
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Polishes in Croatia
Surface polishes in Croatia are evolving to meet higher consumer expectations and a need for hygiene-focused solutions. Beyond delivering a polished finish, surface polishes are increasingly valued for their antibacterial and sanitising properties. This shift reflects heightened awareness of health ... Read More
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