Category: General House & Home
General House & Home market research reports by Euromonitor International
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Wipes in Bolivia
Wipes value sales increased in alignment with rising prices in 2024. The higher cost of imports was detrimental as all most wipes products are imported. Higher financial costs were incurred to make payments to suppliers abroad, which pushed up retail prices. Baby wipes is the largest category and mo ... Read More
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Wipes in Romania
Sales of wipes in Romania experienced double-digit value growth in 2024, continuing to be appreciated as a convenient solution for both personal use and surface care. Widespread availability, diverse pack formats, and ongoing discounting efforts significantly drove this strong performance. Euromonit ... Read More
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Away-From-Home Tissue and Hygiene in Romania
Value sales of away-from-home (AFH) tissue increased in 2024, benefiting from a rise in tourism and an uplift in sales through foodservice. The National Institute of Statistics reported a 4.2% increase in the number of tourists visiting Romania in the first nine months of 2024, compared to the same ... Read More
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Wipes in Canada
Value sales of wipes increased in 2024, with growth primarily driven by the performance of moist toilet wipes. The demand for these products rose due to increased consumer awareness of personal hygiene, the convenience they offer, and their alignment with broader wellness trends. However, baby wipes ... Read More
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Away-From-Home Tissue and Hygiene in the Czech Republic
Away-from-home (AFH) tissue saw further growth in value and volume terms in the Czech Republic in 2024. Demand was strongly fuelled by exceptionally good weather and booming tourism, which boosted all related business such as restaurants, cafés and hotels. AFH toilet paper remained the largest subca ... Read More
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Tissue and Hygiene in Vietnam
Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product i ... Read More
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Retail Tissue in Kenya
Value sales of retail tissue rose substantially in 2024, driven primarily by the robust performance of toilet paper, which remained the largest category within retail tissue. Toilet paper’s dominance was sustained by increasing urbanisation, improved sanitation awareness, and a preference shift away ... Read More
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Wipes in the Netherlands
Value sales of wipes increased in 2024, driven by a combination of price inflation and stable consumer demand. Rising production costs, including energy, transport, and raw materials, continued to exert upward pressure on unit prices, supporting value growth despite relatively stable volume sales. E ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Value sales of away-from-home tissue increased significantly in 2024, driven primarily by the growing urban development and expanding tourism sector, which heightened demand for away-from-home products, particularly away-from-home toilet paper. Away-from-home toilet paper was the largest category, b ... Read More
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Away-From-Home Tissue and Hygiene in Vietnam
Value sales of away-from-home (AFH) rose in 2024, driven by steady economic growth that supports dining out and outdoor activities among both locals and tourists. AFH toilet paper tissues remained the largest category, gaining further ground in 2024. This growth was mainly due to increased governmen ... Read More
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Retail Tissue in Vietnam
Value sales of retail tissue rose strongly in Vietnam in 2024, driven by higher incomes and improved living standards. Consumers are increasingly choosing specialised products for specific purposes, such as facial tissues, napkins, and so on. In rural areas, however, many Vietnamese still rely on to ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Wipes in Kenya
Value sales of wipes increased notably in 2024, primarily driven by robust growth in baby wipes, the sole wipes category available in Kenya. This increase was underpinned by rising disposable incomes among affluent consumers, who demonstrated a strong preference for premium products catering to thei ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Retail Tissue in the Netherlands
Value sales of retail tissue increased in 2024, primarily due to rising production costs, including wood pulp shortages and energy price inflation. The reduced availability of raw materials, coupled with scaled-back domestic production, resulted in higher retail prices across all tissue categories. ... Read More
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Tissue and Hygiene in Malaysia
Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purc ... Read More
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Retail Tissue in Bulgaria
Retail tissue developed positively in current value terms over 2024, although there was a noticeable slowdown compared to recent years, due to falling inflation and price stabilisation. Volume sales rose slightly as the propensity to buy some additional retail tissue products improved, notably paper ... Read More
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Wipes in Bulgaria
Demand for wipes in Bulgaria remained robust over 2024, although current value growth slowed over the year. There is a growing need for convenience with Bulgarians living busy lifestyles out of the home, and higher levels of travel. Wipes is a relatively new category in the country but has strong po ... Read More
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Retail Tissue in Colombia
Price wars driven by the expansion of discounters, coupled with inflationary pressures and tighter household budgets, led to a decline in retail value sales of tissue products in 2024. To sustain demand, brands intensified promotional activity and reduced product weights over the past two years to o ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Wipes in France
Consumers in France lost touch with pandemic-era habits in 2024, leading to a continued decline in current value sales of wipes at a faster pace than in 2023. Personal wipes remained the largest subcategory within wipes in both volume and current value terms, though sales for both measures fell over ... Read More
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Retail Tissue in the US
In 2024, retail tissue in the US continued to witness strains such as supply costs and shrinkflation; hence saw softer current value growth compared with 2023. While unit price growth was comparatively lower than the previous year, there remained a complicated relationship regarding labour shortages ... Read More
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Away-From-Home Tissue and Hygiene in the US
Away-from-home (AFH) tissue in the US posted positive current value and volume growth in 2024, although the rates of increase were slower than in the previous few years. Sales continued to climb towards their pre-pandemic baseline, nearly achieving this target in 2024, with return-to-work policies i ... Read More
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