Category: General House & Home
General House & Home market research reports by Euromonitor International
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Home Products Specialists in Belgium
Prices within homewares and home furnishing stores stabilised in 2024. However, the negative effects of the inflation crisis lingered and consumers remained quite conservative with their spending, especially as far as big expenses for the home were concerned. With many households continuing to face ... Read More
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Home Products Specialists in Ireland
In 2024, home product specialists in Ireland experienced a 1% decline in retail value sales. Despite the stabilisation of inflation, the market faced several challenges, including an ongoing price-sensitivity. Another contributing factor to the decline in sales was the wave of substantial home refur ... Read More
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Home Products Specialists in Austria
In 2024, home product specialists in Austria experienced retail value growth of 2%. Pet shops and superstores led the charge with a solid 3% growth, while homewares and home furnishing stores saw a more modest 1% increase in value. This followed a significant decline in sales for homeware and home f ... Read More
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Home Products Specialists in Greece
Home products specialists saw current value growth in Greece in 2024. Despite economic pressure, consumer interest in home products specialists has remained relatively high. The trend towards investing in Airbnb units has contributed to the demand for home improvement and furnishing products. DIY co ... Read More
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Home Insecticides in Tunisia
Tunisia is recording a significant rise in pollution levels, which contributes to the higher use of home insecticides. Typically, the municipal departments in each region manage household waste and maintain public sewage systems to control insect populations like flies and mosquitoes. However, many ... Read More
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Home Products Specialists in Norway
In 2024, home products specialists suffered amid a challenging housing market in Norway, with property prices rising. The construction sector is facing challenges, with a notable decline in new housing completions contributing to supply shortages. This situation exacerbates affordability issues for ... Read More
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Home Products Specialists in Peru
Home products specialists encompasses home improvement and gardening stores, homeware and home furnishing stores, and pet shops and superstores. Among these, home improvement and gardening stores represent the largest segment, meaning their performance heavily influences the category as a whole. In ... Read More
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Polishes in Tunisia
In 2024, shoe polish continues to drive overall category performance as it still dominates value sales in Tunisia. Sales are concentrated in large cities, where consumers are generally more inclined to invest in their appearance. International players such as Kiwi, Baranne, and Bright have expanded ... Read More
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Home Products Specialists in Spain
Home products in Spain saw prices stabilise in 2024, yet the negative effects of previous inflation lingered, leading consumers to be more prudent in their purchases when it came to home furnishing. By contrast, 2021 and 2022 had been marked by significant home renovations and refurbishments, which ... Read More
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Home Products Specialists in the Netherlands
Home products specialists in the Netherlands managed to achieve only a modest increase in current value sales in 2024 as consumer interest in furniture and furnishings waned following the pandemic-driven boom. Economic uncertainty further dampened performance, with retailers facing rising costs for ... Read More
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Polishes in Kenya
Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation"", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued ... Read More
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Polishes in Morocco
Overall, polishes in Morocco experienced a second consecutive year of moderate retail volume decline in 2024, with all categories suffering downturns in demand and consumption. With still significant inflationary pressure on prices, many consumers remained unwilling to spend on perceived non-essenti ... Read More
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Home Insecticides in Kenya
Urbanisation has led to an increase in the populations of towns and cities in Kenya which in turn has led to congestion and overcrowding. This has supported the movement of pests from household to household, thereby fostering increased demand for home insecticides in these urban areas. As consumers ... Read More
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Home Insecticides in Morocco
Home insecticides in Morocco remained on an upward trajectory in terms of retail volume and value sales in 2024. Morocco experienced a very hot climate in the second half of the review period. Long summers ran from May to October, with warm temperatures throughout the year. Hot weather often speeds ... Read More
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Home Insecticides in Nigeria
Despite being essential in Nigeria due to the prevalence of mosquitoes and crawling insects, home insecticides experienced a significant retail volume decline in 2024. Harsh unit price increases, driven by rising import and production costs caused by the depreciation of the local currency and the ri ... Read More
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Polishes in Nigeria
In 2024, retail volume sales of polishes in Nigeria declined by 19%, while retail value saw an uplift of 31%. Euromonitor International's Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ( ... Read More
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Home Insecticides in Pakistan
The rate of growth in retail current value sales of home insecticides accelerated slightly in 2024, while retail constant value sales rebounded strongly as annual inflation eased somwhat. Demand for home insecticides is increasing among urban households in Pakistan, supported by a growing middle cla ... Read More
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Polishes in Pakistan
Dominated by shoe polish, retail current value sales of polishes continued to expand at a rapid clip in 2024, while retail constant value sales growth rebounded as inflationary pressure eased somewhat. Despite elevated inflation, shoe polish remains affordable to many local consumers. Retail volume ... Read More
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Home Care in Paraguay
The robust economy of Paraguay in 2024 was a significant determinant driving up demand for home care products. In addition, local consumers gained purchasing power because inflation dropped for the second consecutive year. While this helped to boost consumer spending power, poverty remained high in ... Read More
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Polishes in Hong Kong, China
Continuing a longstanding trend, polishes in Hong Kong recorded retail volume decline in 2024, although value sales recorded another year of growth due to a further rise in the average unit price. Overall demand for shoe polish, which holds the largest value share in the category, fell further durin ... Read More
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Home Insecticides in Hong Kong, China
In 2024, home insecticides in Hong Kong recorded low retail volume growth and marginally higher current value growth, with the latter supported by a further rise in the average unit price. Post-pandemic, demand remains stable due to longer and hotter summer seasons in Hong Kong, encouraging consumer ... Read More
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Home Care in Oman
Home care saw healthy growth in retail volume terms in 2024 with these products being widely available and affordable for the majority of consumers. In 2024, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, ... Read More
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Polishes in Taiwan
Polishes in Taiwan saw both retail volume and current value declines in 2024, maintaining the trend seen throughout the review period. With sales limited by high humidity and temperatures in Taiwan, polishes remained the smallest category within home care in value terms in this year. Sales of floor ... Read More
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Home Insecticides in Uruguay
Demand for insecticides in Uruguay is heavily dependent on weather conditions: Retail current value sales surged in 2024 amid a record-high incidence of mosquito-borne dengue fever in Uruguay, chiefly arising from flooding in May. This flooding was particularly severe in the west of the country. Suc ... Read More
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Polishes in Uruguay
Retail value sales of polishes decreased in both current and constant value sales during both 2024 and the review period as a whole. Although demand was supported by an improving economic environment (most notably a reduction in inflation) and a reduction in smuggling from neighbouring Argentina dur ... Read More
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