Category: General House & Home
General House & Home market research reports by Euromonitor International
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Wipes in Italy
Wipes in Italy saw a slight decline in value terms in 2024, following years of growth caused by the pandemic and an increase in unit prices. After the pandemic, consumers remained focused on hygiene, although more moderately compared to peak years. At a difficult economic time when people struggled ... Read More
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Wipes in the Philippines
Wipes in the Philippines saw buoyant growth in current value terms in 2024. Growth was supported by improved economic conditions and an increase in consumer mobility as the country moved on from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic ... Read More
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Away-From-Home Tissue and Hygiene in Italy
In 2024, away-from-home (AFH) tissue and hygiene in Italy increased in value sales terms, although more moderately than in previous years. After the pandemic, the channel experienced rapid growth as people tried to resume social lives that had been curtailed by lockdowns. However, once inflation beg ... Read More
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Away-From-Home Tissue and Hygiene in Bulgaria
Away-from-home tissue and hygiene in Bulgaria continued to develop positively in current value terms over 2024. The category has fully recovered to pre-pandemic levels after the considerable downturn during the pandemic years, caused by COVID-19 restrictions in the horeca channel. In 2024, current v ... Read More
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Tissue and Hygiene in Bulgaria
Tissue and hygiene in Bulgaria witnessed moderate value growth in 2024 driven by the robust performance of volume sales. The essential nature of these products provides a steady level of demand. Furthermore, the hygiene culture in Bulgaria has strengthened since the COVID-19 pandemic, with consumers ... Read More
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Away-From-Home Tissue and Hygiene in the United Arab Emirates
In 2024, away-from-home tissue in the United Arab Emirates experienced moderate volume growth. AFH boxed facial tissues is the largest value category, supported by consistent demand across commercial and residential settings, including their widespread use in offices and hospitality, while AFH paper ... Read More
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Away-From-Home Tissue and Hygiene in Germany
Value sales of away-from-home tissue in Germany grew in 2024, albeit more slowly compared to 2023. The previous year’s higher growth had followed two challenging years as a result of the pandemic. Germany only started fully reopening for business and tourism in the second half of 2022 – and by 2024, ... Read More
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Tissue and Hygiene in Germany
Value sales of tissue and hygiene in Germany continued to rise in 2024, albeit more slowly compared to the previous two years. The continued growth was mainly driven by rising production and raw materials costs. Despite a lower inflation rate, consumer prices in Germany continued to increase in 2024 ... Read More
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Tissue and Hygiene in Italy
In 2024, tissue and hygiene in Italy increased both in value and volume, although growth was more moderate than during the Covid years. High inflation was eroding consumers’ spending capabilities, pushing them to focus on the most necessary products and to cut back on visits to restaurants, holidays ... Read More
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Home Insecticides in the US
Home insecticides in the US saw only minimal growth in current value terms in 2024, due to price stabilisation. Euromonitor International's Home Insecticides in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Polishes in the US
Polishes in the US experienced notable retail volume and current value declines in 2024, with sales falling across all categories. The way in which consumers clean their homes has evolved. Convenience-driven solutions such as wet wipes and all-purpose liquid cleaners have largely replaced traditiona ... Read More
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Home Insecticides in Cameroon
The rate of growth in retail current value sales of home insecticides slowed but remained robust in 2024, with spray/aerosol insecticides dominant. Unit prices rose by around 5% during the year, with the price of spray/aerosol insecticides increasing by 6%. Compared to other home care categories, de ... Read More
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Home Products Specialists in Italy
Home improvement and gardening stores saw declining sales in 2024 in current value terms, with the number of outlets also declining. This was a consequence of the high inflation in Italy and the consequent reduced available income of Italians, with this creating economic uncertainty which forced som ... Read More
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Home Products Specialists in Romania
While home products specialists registered modest current value growth in Romania in 2024, constant value growth fell. While inflation eased, prices were still rising and this cut into profit margins. Consumers also continued to be price sensitive, after several years of price hikes, and as such wer ... Read More
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Home Products Specialists in Sweden
Home products specialists fell into small negative value growth in Sweden in 2024, as the category faces a similar dynamic as seen in appliances and electronics specialists. Firstly, home improvement and gardening stores, as well as homewares and home furnishing stores, had seen strong growth during ... Read More
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Home Products Specialists in Colombia
In 2024, home products specialists continued their downward trend due to high interest rates and the lack of consumer confidence, which led many people to postpone renovations and changes to their homes. Despite posting negative results, Homecenter (Sodimac Colombia SA) continues to invest in innova ... Read More
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Polishes in Cameroon
Demand for polishes remains quite limited in Cameroon, with shoe polishes continuing to account for the bulk of retail value sales in 2024. Although relatively small, the category is a vibrant one, with retail current value sales continuing to exhibit double-digit growth during the year. The availab ... Read More
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Home Products Specialists in Poland
Within home products specialists in Poland, homewares and home furnishing stores saw declining sales and outlet numbers in 2024, primarily due to reduced consumer spending as a result of rising interest rates and increased costs of living. While inflation has decreased from its 2023 peak and consume ... Read More
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Home Products Specialists in the US
Home products specialists faced another difficult year in the US in 2024, as the post-pandemic slowdown continued to weigh on the channel, and a significant decline was seen in current value terms. Despite disposable income growing by 2.1% in constant terms, inflation remained at 2.9%, according to ... Read More
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Home Products Specialists in France
In 2024, home products specialists in France experienced a decline in current value sales, signalling a return to more typical market dynamics after the post-COVID-19 boom. DIY activity was negatively impacted by several factors, including a slowdown in property transactions, fewer new housing proje ... Read More
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Home Products Specialists in Bulgaria
In 2024, home products specialists in Bulgaria recorded a solid increase in sales growth in value terms. The construction industry in Bulgaria remained resilient in 2024, with property prices continuing to rise, albeit at a slower pace than in previous years. While demand for new housing remained st ... Read More
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Home Products Specialists in Canada
Overall, home products specialists in Canada registered a moderate drop in the number of outlets in 2024. The marginal rise in the number of pet shops and superstores was insufficient to overcome the significant decreases in the number of outlets in the larger categories of home improvement and gard ... Read More
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Home Products Specialists in China
Homewares and home furnishings stores in China saw stable growth in both outlet numbers and current value sales in 2024, although the rates of increase were low, and slightly slower than in 2023. Falling property prices discouraged investments in new homes, and the resultant declining housing market ... Read More
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Home Products Specialists in Brazil
In 2024, despite seeing marginal growth in outlet numbers, home products specialists in Brazil saw a slight current value decline, driven by home improvement and gardening stores, and to a lesser extent homewares and home furnishing stores. However, pet shops and superstores maintained value growth, ... Read More
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Home Products Specialists in Argentina
Home product specialists in Argentina faced a challenging scenario in 2024. Due to a significant decline in purchasing power and rising unemployment, sales performance was notably weak. To stimulate demand, leading retailers such as Easy and Sodimac significantly increased promotions and discounts. ... Read More
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