Category: General House & Home
General House & Home market research reports by Euromonitor International
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Polishes in Mexico
Polishes saw negligible retail volume growth in Mexico in 2024, due to the stable economy in the country for most of the year, although the category saw stronger current value growth due to price rises. Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic unce ... Read More
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Home Insecticides in Turkey
In 2024, retail value sales grow by 71% in home insecticides in Turkey while retail volume growth was positive in both electric insecticides and spray/aerosol insecticides. The surge in sales can largely be attributed to the significant rise in insect and mosquito populations over the past two years ... Read More
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Polishes in Latvia
Polishes in Latvia continued to contract in volume sales over 2024 although current value sales reported a healthy increase. In 2024, furniture polish exhibited the highest value growth rate. This growth is attributed to consumers appreciating the multifunctional nature of the polish, which not only ... Read More
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Polishes in Costa Rica
Polishes saw robust growth in retail current value sales over the course of the review period, with retail value sales fairly evenly split between shoe polish, floor polish and furniture polish. However, growth in retail current value sales slowed during the latter part of the review period, and thi ... Read More
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Home Insecticides in Sweden
Home insecticides in Sweden saw consumers increasingly demand products promising superior efficacy in 2024, with this being the biggest factor driving purchasing decisions. Swedish consumers prioritise products that can effectively eliminate or repel insects, favouring those that deliver quick and i ... Read More
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Polishes in Slovakia
Polishes in Slovakia continued on a downward trajectory in retail volume sales in 2024, while slower inflation and more stable price increases slowed retail current value growth appreciably. Many consumers do not see polishes as essential products and they are prone to cut down on usage during times ... Read More
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Home Insecticides in South Africa
Home insecticides in South Africa continued to grow in both retail volume and current value terms in 2024, maintaining the trend seen over recent years. Pest control is a priority for the majority of households in South Africa. Consumer awareness of the diseases of associated with common household p ... Read More
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Home Insecticides in South Korea
Home insecticides in South Korea experienced a slight decline in retail current value terms in 2024. One of the key reasons behind this trend was the growing perception that these products, often associated with harsh chemicals, may pose health risks or environmental harm. As consumers have become m ... Read More
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Polishes in the Czech Republic
The demand for polishes continued its downward trajectory in Czech Republic in 2024, largely driven by shifting consumer habits and perceptions. The necessity of polishing, once seen as essential for maintaining certain items, has diminished significantly. Modern consumers increasingly favour multi- ... Read More
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Polishes in Egypt
Polishes have suffered from Egypt’s economic crisis with soaring inflation and high costs of living forcing consumers to prioritise essential household goods instead. Households have reduced the number of products used to clean the household. In place of floor polishes, consumers switched to using f ... Read More
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Home Insecticides in Bulgaria
The home insecticides market in Bulgaria experienced a variable performance in retail volume terms in 2024, with insecticide coils facing the sharpest decline. Such offerings are perceived as less convenient and effective than electric insecticides and spray/aerosols and are primarily used outdoors, ... Read More
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Home Insecticides in Canada
Home insecticides saw moderate current value growth in Canada in 2024 on the back of a slight increase in volume sales as the pace of inflation slowed and price levels stabilised. Households remained cautious in their spending, and looked to purchase products during promotions or turned to lower pri ... Read More
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Polishes in South Africa
Polishes in South Africa maintained retail current value growth in 2024, but failed to show retail volume growth. Volume sales of polishes showed a slight decline, continuing the trend seen for a number of years. Demand for polishes has been lower, partly due to the difficult economic conditions, an ... Read More
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Polishes in South Korea
Polishes experienced a significant decline in retail value sales in South Korea in 2024, largely driven by the negative performance of shoe polish. This downward trend was closely tied to the shift in society towards more casual lifestyles. The traditional culture of wearing formal attire and dress ... Read More
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Polishes in Greece
Polishes suffered heavy losses in retail volume terms in 2024 having seen declining sales throughout the review period. In the case of floor, metal and furniture polish, sales have been negatively affected by design trends and changes in consumer behaviour that have been unfavourable to these catego ... Read More
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Home Insecticides in Peru
Following the exceptional growth of the previous year, the market for home insecticides in Peru registered a decline in retail volume sales in 2024. This was mainly due to the normalisation of temperatures compared to 2023, which was marked by widespread heatwaves and heavy rains due to the El Niño ... Read More
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Polishes in Peru
In 2024, the polishes market in Peru experienced flat performance in retail volume terms as consumers increasingly sought to save money on home care products. Due to the continuing effects of the 2023 economic recession, households have become more cautious with their spending, prioritising essentia ... Read More
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Polishes in Canada
Polishes experienced decreases in value and volume in Canada in 2024 as inflation-weary consumers cut back on spending after the strong price increases seen in 2022 and 2023. All subcategories struggled, with furniture polish seeing the smallest decline as Canadian consumers continued to maintain cl ... Read More
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Home Insecticides in France
The performance of home insecticides in France in 2024 was negatively impacted by unfavourable weather conditions. A particularly poor summer in France, characterised by colder temperatures, played a significant role in reducing the demand for these products. The colder weather suppressed the prolif ... Read More
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Polishes in Malaysia
The market for polishes in Malaysia saw positive growth in both retail volume and current value in 2024, with gains across all segments. However, shifting lifestyle and fashion trends continue to present challenges for the category. Younger homeowners, for example, increasingly favour modern, low-ma ... Read More
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Home Insecticides in Indonesia
Home insecticides recorded further solid growth in terms of retail current value sales in Indonesia in 2024. Located in the tropics, Indonesia consistently faces high demand for home insecticides, driven by the persistent threat of insect-borne diseases. However, despite the ongoing need for effecti ... Read More
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Home Insecticides in Australia
In 2024, manufacturers faced rising operational costs driven by increases in raw material prices, utility rates and labour expenses, impacting the progress of Australia’s home insecticides market. The pressures contributed to inflation, which cascaded across essential goods, including home insectici ... Read More
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Polishes in Argentina
In 2024, retail value sales of polishes grew by 195% in Argentina, while retail volume fell by 17%. Euromonitor International's Polishes in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ... Read More
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Home Insecticides in Romania
Home insecticides saw retail value sales grow in current terms in Romania in 2024, influenced by climate change patterns, a rising number of households infested with bed bugs and growing consumer awareness of the available products. Aggressive marketing support (especially for brands such as Aroxol ... Read More
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Polishes in Romania
Polishes registered increasing retail value sales in current terms in Romania in 2024, though volume sales continued to fall. With their budgets affected by inflation and falling living standards, consumers became more cautious when shopping towards the end of the review period. As a result, product ... Read More
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