Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Competitor Strategies in Retail
Retailers continue to face disruption from generative AI, emerging technologies, shifting economic and political conditions, and evolving consumer behaviours. This report explores the strategies retailers are using to remain competitive and foster customer loyalty in today’s uncertain and rapidly ch ... Read More
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Depilatories in Pakistan
In 2024, depilatories in Pakistan recorded robust growth. While economic pressures made consumers more cautious with their spending, hair removal remained an essential routine, especially for women preparing for weddings, Eid, and formal events. Social media tutorials promoting at-home waxing and sh ... Read More
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Baby and Child-Specific Products in Egypt
In 2024, baby and child-specific products in Egypt experienced a decline in volume sales but saw a significant increase in current value terms. Volume decline was primarily driven by a surge in prices, which rose by more than 30%. Several factors contributed to this, including the devaluation of the ... Read More
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Premium Beauty and Personal Care in Egypt
Premium beauty and personal care in Egypt experienced a significant decline in volume terms in 2024, primarily due to a sharp increase in prices, which rose by over 40% across several phases. This price hike followed the devaluation of the Egyptian pound in March 2024, when the currency lost more th ... Read More
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Baby and Child-Specific Products in Ukraine
Baby and child-specific products saw current value growth in Ukraine in 2024. War has directly impacted the consumer base for these products, with many mothers and young children and potential parents having left the country since the Russian invasion. Moreover, those people who have stayed in Ukrai ... Read More
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Pet Products in Australia
Value sales of pet products in Australia are slowing as consumers prioritise their pets' essential needs amid the ongoing cost-of-living crisis. With household budgets under pressure, many pet owners are limiting visits to veterinary clinics for only serious matters and instead opting for at-home tr ... Read More
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Fragrances in Uruguay
Retail current value sales of fragrances accelerated sharply in 2024, making the category the top performer across beauty and personal care in Uruguay. Thanks to the country's economic stability, real household incomes expanded during the year. This has had a particularly beneficial impact on premiu ... Read More
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Men's Grooming in Egypt
Men's grooming in Egypt experienced a decline in volume sales in 2024 despite a notable increase in current value terms. This was the result of significant price hikes across product categories, attributed to several economic factors affecting both imported and domestically produced goods. The consi ... Read More
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Oral Care in Uruguay
Having contracted in 2023, retail current value sales of oral care rebounded strongly in 2024. Demand was boosted by the return of some local consumers to the formal market, as they previously purchased oral care products in Argentina or on the informal market. Due to recent adjustments in Argentina ... Read More
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Sun Care in Pakistan
In 2024, there was growing mainstream adoption of sun protection products as part of daily skin care routines. Increased public awareness of the harmful effects of UV exposure, such as premature ageing, hyperpigmentation, and skin damage, encouraged more consumers, particularly urban women and young ... Read More
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Other Pet Food in Bulgaria
Other pet food in Bulgaria is expected to register a slight fall in current value sales, with only a marginal increase in volume sales in 2025. Easing of prices of key ingredients such as grains and seeds is expected to contribute to the minimal current value growth. In addition, as consumers are no ... Read More
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Fragrances in Ukraine
Fragrances saw strong current value growth in Ukraine in 2024, though sales remained well below the level seen immediately prior to the outbreak of war in the country. Fragrances’ performance has begun to recover as life has normalised in some parts of Ukraine as much as it can when a country is exp ... Read More
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Dog Food in Belgium
Current value sales of dog food in Belgium grew in 2025, primarily driven by ongoing premiumisation and an increased consumer preference for higher-quality ingredients. Belgian pet owners continue to show a willingness to spend more on premium, natural, and sustainably sourced dog food products. Thi ... Read More
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Skin Care in Ukraine
Skin care saw dynamic current value growth in Ukraine in 2024, with the category expanding significantly more rapidly than the overall beauty and personal care market. Towards the end of the review period, consumers displayed an increasing interest in healthy skin and a willingness to spend more for ... Read More
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Pet Products in Bulgaria
Pet products in Bulgaria is expected to register minimal current value growth in 2025, as consumers are expected to look for value for money, as their purchasing power continues to be under pressure. In addition, there is expected to be minimal growth in the number of pets and this is expected to da ... Read More
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Baby and Child-Specific Products in Uruguay
The rate of growth in retail current value sales of baby and child-specific products accelerated sharply in 2024. A key factor behind this acceleration was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This de ... Read More
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Bath and Shower in Ukraine
Bath and shower saw current value growth in Ukraine in 2024, with the category’s expansion partly driven by the continuous rise in prices. Demand was also boosted by the needs of the army, via private initiatives and purchases by military personnel through retail channels. Bar soap remained the larg ... Read More
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Cat Food in Belgium
Cat food in Belgium registered growth in both volume and current value terms in 2025. Current value sales were driven primarily by the ongoing increase in the cat population and continued trends towards premiumisation, despite slower growth compared to the historic period. Euromonitor International' ... Read More
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Other Pet Food in Belgium
Other pet food in Belgium registered both volume and current value growth in 2025. Moderated current value growth was primarily influenced by the easing of inflation, which stabilised prices. As prices normalise, affordability improves, prompting consumers to buy more pet food, snacks, and supplemen ... Read More
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Skin Care in Egypt
In 2024, skin care sales in Egypt experienced a decline in volume but showed substantial current value growth. This increase in value was primarily driven by significant price hikes across both mass and premium segments. Mass skin care products witnessed price increases exceeding 30%, while premium ... Read More
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Dog Food in Australia
Dog food in Australia is experiencing minimal growth in 2025 due to various market dynamics. While pet ownership remains high, shifting consumer preferences, economic challenges, and evolving lifestyles are influencing the category's growth trajectory. Premium brands continue to dominate value sales ... Read More
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Deodorants in Pakistan
Value sales of deodorants in Pakistan continued their strong upward trajectory in 2024 due to inflationary pricing alongside consistent demand for personal hygiene products. Consumers chose longer-lasting body sprays or natural formulations as part of a broader shift toward perceived value for money ... Read More
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Beauty and Personal Care in Ukraine
Beauty and personal care saw current value growth in Ukraine in 2024. Sales recovered beyond the level seen in 2021, immediately before the Russian invasion, in current terms, though not at constant 2024 prices. At the end of the review period, demand for beauty and personal care products was suppor ... Read More
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Pet Care in Belgium
Pet care in Belgium experienced growth in both current value and volume terms in 2025. The primary reason for this is premiumisation, with local consumers increasingly spending more on high-quality pet food, premium pet accessories, and functional healthcare products. Belgian consumers are extending ... Read More
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Deodorants in Egypt
In 2024, deodorants in Egypt experienced significant value growth, largely driven by price hikes exceeding 30% following the devaluation of the local currency in March, along with subsequent increases in fuel prices. These economic challenges directly impacted production and distribution costs, whic ... Read More
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