Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Men's Grooming in Turkey
Retail current value sales of men’s grooming in Turkey registered even more dynamic growth in 2024, compared with 2023. Turkish men are becoming increasingly aware of the benefits of skin care, hair care and overall wellness routines. These practices are increasingly viewed as preventative measures ... Read More
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Men's Grooming in Greece
In 2024, retail value sales within men’s grooming in Greece recorded an overall increase. Men’s toiletries emerged as the strongest performing area, achieving growth rates comparable to those of the larger, unisex segments of beauty and personal care. However, the momentum that had previously been d ... Read More
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Fragrances in Guatemala
Fragrances continued to register positive growth in current value terms in Guatemala in 2024, with usage remaining an integral part of personal grooming and beauty rituals. While more prevalent amongst middle- and high-income consumers, fragrance usage is steadily expanding across a wider range of d ... Read More
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Homewares in Mexico
Homewares saw current value growth in Mexico in 2024. Economic recovery and rising disposable incomes allowed consumers to spend more on home improvements. Urbanisation and an expanding real estate sector also played a role, as more people sought to furnish newly constructed or renovated homes. The ... Read More
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Fragrances in the Philippines
Fragrances saw strong growth in the Philippines with retail volume and value sales rising by double-digits in 2024. Filipinos are enjoying more social and active lifestyles in the post-pandemic era leading to stronger demand for fragrances. The rising middle-income classes in the Philippines and imp ... Read More
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Skin Care in the Philippines
Skin care in the Philippines saw a third year of steady growth in retail volume terms in 2024, following the challenges arising from the pandemic. Consumers are more conscious of their personal appearance and facial skin care now that they are spending so much time socialising. More active and mobil ... Read More
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Bath and Shower in Argentina
Bath and shower in Argentina experienced a double-digit contraction in retail volume sales in 2024, largely due to the ongoing effects of the economic crisis. However, very high inflation produced retail current value growth. Having been spiked by the COVID-19 crisis, the demand for hand sanitisers ... Read More
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Oral Care in North Macedonia
In 2024, value sales of oral care in North Macedonia recorded a positive single-digit increase. This steady growth aligned with the continued solid performance of toothpaste, which remained the largest product category within oral care. This position was driven by consistently high consumer demand, ... Read More
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Men's Grooming in Romania
Men’s grooming in Romania witnessed robust growth in retail value terms, driven by the strong performance of categories like mass men’s bath and shower, mass deodorants, mass men’s skin care, and premium men’s skin care. New product launches in both the premium and mass segments have attracted new c ... Read More
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Deodorants in Canada
Value sales of deodorants increased in Canada in 2024, driven by a growing consumer shift towards natural, aluminium-free formulations. Heightened awareness and concern surrounding the potential health risks associated with aluminium compounds have prompted increased demand for products containing n ... Read More
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Mass Beauty and Personal Care in the Philippines
The Philippines has a vast population that opts for mass beauty and personal care products since these are the most affordable options. Even though urbanisation and the stronger economy is expanding the middle-classes in the Philippines, the majority of households are low-income and require cheaper ... Read More
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Gardening in France
Sales of gardening products saw a small decline in France in current value terms in 2024, driven by economic pressures and shifting consumer behaviours, alongside unfavourable weather conditions. Elevated inflation and reduced disposable income led many households to prioritise essential spending ov ... Read More
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Premium Beauty and Personal Care in Georgia
Value sales of premium beauty and personal care recorded a strong double-digit increase in 2024, driven by the concerted efforts of luxury retailers and manufacturers. Retailers continued to refurbish existing stores, enhancing the overall shopping environment and offering greater opportunities for ... Read More
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Mass Beauty and Personal Care in Ireland
Mass beauty and personal care in Ireland rose in current value terms in 2024, even as inflation eased significantly compared to 2023. With price pressure softening, local consumers felt more confident returning to regular purchasing habits, especially for everyday essentials. Affordable favourites l ... Read More
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Skin Care in Italy
Skin care saw positive growth in current value terms in 2024, albeit slightly slower growth than that seen in 2023. There were solid performances seen from some key categories such as facial cleansers, basic moisturisers and anti-agers in particular. This was in contrast to the relatively static per ... Read More
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Sun Care in Kazakhstan
Sales of sun care products in Kazakhstan increased in both volume and current value terms in 2024. Given the country’s hot summers and high levels of solar UV radiation, sun protection is becoming an essential part of personal care routines. Adult sun care remained the largest category, underpinned ... Read More
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Oral Care in Malaysia
Oral care in Malaysia continued to record strong retail volume and current value growth in 2024, albeit slower than in 2022 and 2023. Growth continued to be seen in categories like toothpaste and mouthwashes and power toothbrushes. Younger generations, with improved education levels and higher produ ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/diapers/pants enjoyed healthy sales in Singapore in 2024, in both value and volume terms, and with sales growth up from the previous year. Indeed, it is noted that 2024 was an auspicious year for babies in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is becau ... Read More
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Sun Care in Argentina
Sun care in Argentina saw a strong decline in retail volume sales in 2024, amidst a challenging economic environment, as consumers avoided purchasing non-essential items. In retail current value terms, the category experienced exponential growth, driven by triple-digit inflation rates. In 2024, less ... Read More
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Skin Care in Malaysia
Skin care in Malaysia continued to post strong growth in retail volume and current value sales in 2024, powered by positive performances across categories. Both mass and premium ranges fuelled the growth in skin care. Malaysian consumers can choose from wide arrays of mass and premium brands, which ... Read More
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Premium Beauty and Personal Care in the Philippines
Premium beauty and personal care products in the Philippines continued to see dynamic growth in current value terms in 2024, although it still accounts for a relatively small share of sales in most categories. Urbanisation is creating new job opportunities and expanding the country’s middle income e ... Read More
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Mass Beauty and Personal Care in Serbia
Mass beauty and personal care still accounted for significantly more value sales than premium in Serbia in 2024. Though inflation eased, after several years of price increases, consumers remained price sensitive, which supported value sales of mass beauty and personal care. Offerings are also contin ... Read More
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Mass Beauty and Personal Care in Slovenia
Mass beauty and personal care continues to perform steadily in Slovenia, achieving moderate current value growth in 2024. This has been largely supported by rising prices - an ongoing effect of recent inflationary pressures that are now beginning to ease. Between 2022 and 2023, double-digit price in ... Read More
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Mass Beauty and Personal Care in Israel
While mass beauty and personal care in Israel registered another impressive performance in current value sales terms in 2024, growth was moderately slower than in 2023. This was partly because pricing pressures eased somewhat as the recent spike in inflation gradually receded. Furthermore, weakened ... Read More
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Hair Care in Slovenia
New product innovation, rooted in the latest scientific advancements, continued to be a key driver of growth in Slovenia’s hair care market in 2024. Slovenian consumers are increasingly drawn to high-performance hair care brands and specialised formulations that address specific hair and scalp conce ... Read More
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