Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Writing Instruments in South Africa
In 2024, writing instruments recorded positive value growth in South Africa. Pens and pencils remained essential stationery staples used in both schools and offices, resulting in a consistent, stable demand. Sales of these items peaked during the back-to-school season, as parents stocked up or repla ... Read More
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Home and Garden in Malaysia
Sales of home and garden products in Malaysia continued to rise in current value terms in 2024, supported by a moderate rebound in the property market - particularly across urban areas - which helped to boost interest in home renovations. This upward trend was further strengthened by government meas ... Read More
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Home and Garden in Turkey
In 2024, the home and garden industry in Turkey was significantly influenced by persistent inflation and economic uncertainty, which shaped consumer behaviour across all categories. Gardening recorded strong current value growth as prices surged amid inflation. Despite rising costs, demand remained ... Read More
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Home and Garden in the Philippines
In 2024, home and garden in the Philippines experienced moderate growth across all categories. Gardening continued to expand as pandemic-inspired interest in indoor and balcony planting endured, supported by initiatives such as San Miguel Corporation’s Backyard Bukid and the DILG’s Kalinisan Day. Cl ... Read More
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Pet Care in Vietnam
Pet care is set to see significant current value growth in Vietnam in 2025. The country’s economy performed well in 2024. Despite being hit by a natural disaster (Typhoon Yagi) the country recorded robust GDP growth. Inflation was also under control. However, consumer sentiment remains dampened. Cha ... Read More
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Home and Garden in South Korea
Home and garden in South Korea witnessed robust value growth in 2024, driven by evolving lifestyles, urbanisation, and government support. Gardening expanded significantly due to the rising public interest in floriculture, supported by initiatives like the government’s Flower Road programme aimed at ... Read More
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Home and Garden in South Africa
The home and garden market in South Africa recorded robust growth in current value terms in 2024, although this was largely fuelled by rising prices. While inflation eased compared to 2023, it continued to erode consumer purchasing power, encouraging greater caution around discretionary spending. De ... Read More
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Toys and Games in the United Arab Emirates
In 2024, the United Arab Emirates saw a notable increase in the sales of toys and games, largely due to the popularity of video games. Noteworthy trends included the demand for tech-integrated and educational toys, as well as the rising interest in playful experiences among the kidult demographic. T ... Read More
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Personal Accessories in South Africa
In 2024, the consumer environment in South Africa proved challenging. Many shoppers prioritised essential goods over discretionary purchases. When non-essential items were bought, a considerable proportion of consumers sought better value by opting for more affordable brands. As a result, Shein and ... Read More
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Home and Garden in Japan
In 2024, Japan’s home and garden market witnessed mixed performances across the various categories. For instance, homewares and home furnishings experienced growth in current value terms in 2024, supported by urbanisation, the shift to smaller living spaces, and an increased focus on aesthetics, mul ... Read More
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Home and Garden in China
In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government polici ... Read More
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Homewares in South Korea
In 2024, homewares in South Korea witnessed a welcome rise in value sales after two years of decline. As more people spend time at home, there is a heightened focus on creating comfortable, functional living spaces, leading to an increased demand for homewares. The growth of e-commerce has also made ... Read More
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Homewares in the United Kingdom
The decline in UK homewares sales in 2024 can be attributed to several interrelated factors. The ongoing cost-of-living crisis significantly impacted consumer spending, leading to a shift in priorities towards essential items and away from discretionary purchases such as homewares. Big-ticket items ... Read More
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Consumer Lifestyles in Chile
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends. Euromonitor's Consumer ... Read More
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Home and Garden in Singapore
Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation. For example, the rise of hybrid work models has led to an increased demand for ... Read More
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Home and Garden in Argentina
In 2024, home and garden in Argentina experienced strong growth, primarily fuelled by the rise of urban gardening and a broader shift toward sustainability. Urban consumers, particularly in cities such as Buenos Aires and Rosario, embraced compact and eco-friendly solutions including vertical garden ... Read More
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Home and Garden in Romania
In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend. Th ... Read More
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Pet Care in Hong Kong, China
Pet care sales in Hong Kong continued to grow in 2025, primarily driven by an increasing pet population, particularly cats. This upward trend was significantly influenced by the pet humanisation trend, which has reshaped consumer attitudes and behaviours across all categories of pet care. Euromonito ... Read More
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Baby and Child-Specific Products in Sweden
Baby and child-specific products in Sweden saw steady growth in current value terms in 2024, supported by the fact that Swedish parents continue to prioritise spending on their children over themselves. Furthermore, there has been a growing preference for clean, minimal-ingredient products that are ... Read More
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Deodorants in Sweden
Deodorants remained a slow-moving, mature category in Sweden in 2024 reporting only moderate growth in current value terms. Meanwhile, volume sales declined, with value growth largely driven by inflation and modest premiumisation. Deodorant roll-ons continued to dominate sales, but many shoppers tra ... Read More
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Dog Food in Hong Kong, China
Sales of dog food in Hong Kong have been steadily declining due to a continuous decrease in the dog population, which has directly reduced demand. As the number of dogs in the area diminishes, fewer pet owners are purchasing dog food, resulting in a noticeable downturn in sales in 2025. Euromonitor ... Read More
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Dog Food in Vietnam
Dog food is set to see sales rise in both volume and value terms in Vietnam in 2025. Even though pricing growth is expected to slow in 2025, driven by weakened purchasing power and rising competition, overall growth remains robust across both value and volume sales. The dog population is expected to ... Read More
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Fragrances in Sweden
Fragrances was the most dynamic category in beauty and personal care in Sweden in 2024, although the pace of growth was more moderate than in the post-pandemic surge in sales seen in 2022 and 2023. The category has expanded rapidly over the last few years of the review period reflecting a structural ... Read More
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Gardening in Argentina
In 2024, gardening in Argentina experienced notable growth, driven by the rising popularity of urban gardening and biophilic design across major cities like Buenos Aires and Rosario. Urban dwellers increasingly turned to vertical gardens, smart indoor planters, and modular hydroponic systems to inco ... Read More
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Gardening in China
Sales of gardening products in China saw strong growth in 2024, mainly driven by a mix of urban innovation and a growing interest in sustainable living. As cities like Shanghai and Beijing continue to expand, many urban residents have turned to home gardening not just as a hobby, but as a practical ... Read More
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