Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Home Furnishings in Brazil
Home furnishing maintained positive sales in Brazil in 2024, albeit at a lower level of performance when compared to other categories and sales seen over the past two years, driven by the overall same trends, but with the category more vulnerable to consumers’ restrained spending due to being more o ... Read More
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Home Furnishings in Romania
Retail current value sales of home furnishings continued to grow in 2024, albeit at a slightly slower pace than in the previous year, as inflation remained elevated–albeit significantly lower than in the previous two years–prompting Romanian households to moderate spending in this category. Indoor f ... Read More
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Home Furnishings in Ukraine
Home furnishings in Ukraine registered healthy current value growth in 2024, though constant value growth was muted, as inflation remained an issue. Manufacturers are increasingly adopting eco-friendly practices and advanced technologies such as zero-waste production lines and handcrafted sustainabl ... Read More
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Homewares in Turkey
In 2024, value sales of homewares continued to grow, although at a slower pace compared to the previous year. Rising costs of key materials, such as ceramic, porcelain and glass, significantly increased production expenses, which in turn led to higher retail prices and heightened consumer price sens ... Read More
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Home and Garden in the United Kingdom
In 2024, sales of home and garden products in the UK declined in value terms, reflecting a challenging economic backdrop and a shift in household spending priorities. The cost-of-living crisis, driven by inflation, higher energy costs, and elevated interest rates, eroded disposable income and made c ... Read More
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Homewares in Japan
Homewares in Japan experienced healthy growth in current value terms in 2024, driven by a heightened focus on home aesthetics and functionality. Urbanisation and smaller living spaces has led consumers to seek compact, multifunctional items that maximise utility without compromising on style. The cu ... Read More
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Homewares in Malaysia
Malaysia’s homewares market continued to expand in current value terms in 2024, driven in part by improving economic conditions, which encouraged individuals to spend more on non-essential items. Social media platforms such as Instagram, TikTok, and Pinterest played a central role in inspiring consu ... Read More
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Homewares in Romania
The rate of growth in retail current value sales of homewares will slow in 2024. Homewares maintained healthy growth during the year, as households invested in enhancing everyday living spaces. Dinnerware and beverageware saw rising demand, driven by renewed enthusiasm for at-home entertaining and a ... Read More
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Homewares in South Africa
Homewares recorded robust growth in current value terms in South Africa in 2024, driven by increased consumer investment in kitchen and dining. With more meals being prepared and enjoyed at home, there was a notable rise in demand for quality cookware, coordinated dinnerware, and stylish kitchen ute ... Read More
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Homewares in the US
Homewares in the US witnessed a notable decline in value sales over 2024, due to the general downturn in housing and home improvements. When US households make changes to the kitchen, this often includes a change in décor as well as kitchenware. Henceforth, the lower emphasis on home renovations and ... Read More
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Men's Grooming in Sweden
Men’s grooming saw steady growth in current value terms in Sweden in 2024 although it remains a relatively underdeveloped category outside of men’s shaving and men’s fragrances. While value sales increased in 2024—boosted by premiumisation—volume growth remained limited due to weak demand for men-sp ... Read More
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Oral Care in Sweden
Oral care remained a stable and mature category in Sweden in 2024, recording healthy growth in current value terms. Volume sales also saw moderate growth, driven by population growth, rising awareness among immigrant groups, and more regular oral hygiene routines. Oral care saw stronger growth in cu ... Read More
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Premium Beauty and Personal Care in Sweden
Premium beauty and personal care continued to outperform the mass segment in 2024, with strong growth momentum across skin care, fragrances, colour cosmetics, and hair care. Ingredient-led formulations, a clean beauty positioning, and a minimalist, clinical aesthetic remained key drivers, particular ... Read More
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Traditional and Connected Watches in South Africa
In 2024, aspirational consumers were fuelling the growth of affordable luxury brands in traditional and connected watches, including players such as Michael Kors and Emporio Armani. Consumers were highly brand-conscious, seeking products that signal status and global sophistication. For many, these ... Read More
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Home and Garden in the Netherlands
Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and garden ... Read More
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Tissue and Hygiene in Ethiopia
In 2024, tissue and hygiene sales rose in value terms. Sales are being driven by urbanisation, rising hygiene awareness, and expanding retail access, while economic pressures are pushing consumers towards affordable, value-orientated products. The market is growing steadily, with nappies/diapers/pan ... Read More
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Baby and Child-Specific Products in Sweden
Baby and child-specific products in Sweden saw steady growth in current value terms in 2024, supported by the fact that Swedish parents continue to prioritise spending on their children over themselves. Furthermore, there has been a growing preference for clean, minimal-ingredient products that are ... Read More
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Deodorants in Sweden
Deodorants remained a slow-moving, mature category in Sweden in 2024 reporting only moderate growth in current value terms. Meanwhile, volume sales declined, with value growth largely driven by inflation and modest premiumisation. Deodorant roll-ons continued to dominate sales, but many shoppers tra ... Read More
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Dog Food in Hong Kong, China
Sales of dog food in Hong Kong have been steadily declining due to a continuous decrease in the dog population, which has directly reduced demand. As the number of dogs in the area diminishes, fewer pet owners are purchasing dog food, resulting in a noticeable downturn in sales in 2025. Euromonitor ... Read More
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Dog Food in Vietnam
Dog food is set to see sales rise in both volume and value terms in Vietnam in 2025. Even though pricing growth is expected to slow in 2025, driven by weakened purchasing power and rising competition, overall growth remains robust across both value and volume sales. The dog population is expected to ... Read More
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Fragrances in Sweden
Fragrances was the most dynamic category in beauty and personal care in Sweden in 2024, although the pace of growth was more moderate than in the post-pandemic surge in sales seen in 2022 and 2023. The category has expanded rapidly over the last few years of the review period reflecting a structural ... Read More
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Gardening in Argentina
In 2024, gardening in Argentina experienced notable growth, driven by the rising popularity of urban gardening and biophilic design across major cities like Buenos Aires and Rosario. Urban dwellers increasingly turned to vertical gardens, smart indoor planters, and modular hydroponic systems to inco ... Read More
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Gardening in China
Sales of gardening products in China saw strong growth in 2024, mainly driven by a mix of urban innovation and a growing interest in sustainable living. As cities like Shanghai and Beijing continue to expand, many urban residents have turned to home gardening not just as a hobby, but as a practical ... Read More
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Gardening in Malaysia
Malaysia’s gardening market continued to grow in current value terms in 2024, although at a more moderate pace than in previous years. This was partly due to ongoing urbanisation, with more Malaysians residing in high-rise buildings and condominiums where outdoor space is limited. As a result, deman ... Read More
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Gardening in the Netherlands
In 2024, gardening in the Netherlands continued to decline due to a combination of structural and economic factors. An ageing population and the increasing urbanisation of Dutch cities have reduced the number of households with access to private gardens, limiting engagement in traditional outdoor ga ... Read More
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