Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Mass Beauty and Personal Care in Taiwan
Value sales of mass beauty and personal care rose at a steady but slower pace over 2024. Most mass skin care and colour cosmetics are purchased from Cosmed and Watsons, due to the high frequency of promotions and price discounts available. However, consumers have become fatigued by the high level of ... Read More
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Hair Care in China
Hair care saw a minimal retail current value decline in China in 2024. Consumers have been shifting towards “targeted care” rather than indiscriminately purchasing full product ranges, they tend to prioritise high-ticket items addressing specific concerns, such as hair loss (e.g., anti-hair loss ser ... Read More
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Skin Care in South Korea
Skin care in South Korea saw a low retail current value increase in 2024, with body care, facial care, hand care, and skin care sets/kits all seeing growth. Even skin care sets/kits, which had struggled to achieve growth for couple of years, managed to turn slightly positive in 2024, driven by the s ... Read More
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Depilatories in Hungary
In 2024, value sales of depilatories declined in Hungary. Hair removers/bleaches remained the largest category within depilatories, although value sales also fell. While women’s pre-shave emerged as the most dynamic category, it only saw a slight uplift in value growth. These results can be attribut ... Read More
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Bath and Shower in Taiwan
Bath and shower is a mature and highly competitive category in Taiwan. While retail volume sales are limited in such a mature market, consumption picked up slightly in 2024. Price competition intensified in the mass segment, as brands sought to attract consumers, with widespread use of promotions an ... Read More
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Skin Care in the US
Overall, skin care in the US saw retail current value growth slow to the low single digits in 2024, reflecting normalisation after three years of high gains, supported by expanded routines and an increasing focus on skin health. Skin health is still a top priority for US consumers, with 46% being mo ... Read More
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Colour Cosmetics in the Netherlands
Retail value sales of colour cosmetics increased in 2024, supported by strong growth in facial make-up and high single-digit growth in lip products. This performance was underpinned by rising consumer interest in beauty, particularly relating to complexion, skin tone, and achieving a blemish-free lo ... Read More
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Deodorants in Ecuador
Deodorants saw current value growth in Ecuador in 2024, despite being a mature category. This growth was largely driven by the availability of affordable product presentations that cater to a broad range of consumers. Smaller packaging sizes, such as roll-ons, sachets and tube options, allow for low ... Read More
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Deodorants in Bulgaria
Deodorants in Bulgaria recorded strong double-digit growth in retail value terms over 2024, with the pace of volume growth rising year on year. Seasonal shifts and the longer, hotter summers in Bulgaria brought on by climate change has boosted demand for deodorants. The most popular deodorant format ... Read More
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Deodorants in the US
Deodorants in the US continued to experience strong retail current value and volume growth in 2024, maintaining positive momentum year-over-year. Sales saw dynamic growth in current value terms, with growth extending across deodorant creams, roll-ons, sprays, and sticks. The only exception was deodo ... Read More
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Men's Grooming in Taiwan
Men’s grooming in Taiwan witnessed a slowdown in value growth over 2024 due to challenges in men’s razors and blades, which is the largest category. Strong competition from electric razors led to a significant drop in volume sales. Electric razors continue to gain share from manual razors amid devel ... Read More
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Men's Grooming in Mexico
Men’s grooming saw slower growth in value and volume terms in 2024 compared to the previous year. This was mainly due to Mexican consumers preferring to invest in beauty categories, particularly premium ones, while exercising more caution with their spending on personal care products. This focus on ... Read More
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Skin Care in Mexico
Skin care maintained its strong growth momentum in 2024, buoyed by routines established during the pandemic, while inflationary pressures also eased compared to the highs of the previous few years. While consumers have become more cautious in their spending this has not had a significant negative im ... Read More
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Deodorants in the Netherlands
Retail value sales of deodorants increased in 2024, supported by further rises in average unit prices. However, volume growth remained minimal, reflecting the maturity of the category. As a staple in daily hygiene routines, deodorants continued to see stable demand, but growth is increasingly being ... Read More
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Other Pet Food in France
Value sales of other pet food look set to record a marginal retail value decrease in 2025. Other pet food continues to struggle, as pet populations of animals such as small mammals, reptiles and fish continue to decline. Birds represent the only category experiencing ownership growth, helped by the ... Read More
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Pet Products in Italy
Value sales of pet products look set to increase in 2025, driven by positive contributions across all three subcategories, cat litter, pet healthcare and other pet products. The most significant growth is expected within cat litter, which has experienced a surge in innovation. Notable among these de ... Read More
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Skin Care in the Netherlands
Value sales of skin care rose in 2024, driven primarily by further average unit price increases and ongoing premiumisation. While volume sales declined across many mass segments, consumers increasingly opted for premium and dermocosmetic products. Although growth for brands such as CeraVe and Cetaph ... Read More
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Deodorants in Slovakia
Deodorants in Slovakia posted further positive retail volume and current value growth in 2024, as inflationary pressures on prices eased. Deodorant sprays registered the highest retail volume growth during the year, largely due to the expanding availability of small, convenient formats. At the same ... Read More
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Depilatories in Ecuador
Depilatories registered current value growth in Ecuador in 2024. Many consumers believe that these products are subject to a ""pink tax,"" meaning that women's razors and depilatory products are often priced higher than similar men's products, despite little to no difference in quality or function. ... Read More
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Depilatories in Taiwan
Demand for depilatories usually rises during the summer when Taiwanese consumers travel abroad and tend to expose more of the skin. In 2024, hotter weather and the many typhoons made consumers stay indoors more, and so there was less motivation for hair removal. Women's razors and blades was the lar ... Read More
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Depilatories in the Netherlands
Retail value sales of depilatories increased in 2024. Growth was primarily driven by a further rise in average unit prices across the category. However, volume sales remained under pressure in several segments—particularly women’s razors and blades and pre-shave products—which saw continued declines ... Read More
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Deodorants in France
Deodorants in France struggled through a tricky 2024, with volume sales dropping across the largest subcategories, primarily thanks to the poor summer weather. The introduction of the Egalim 3 law in March 2024 has restricted promotions of branded products at supermarkets and hypermarkets. This resu ... Read More
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Sun Care in Hungary
In 2024, value sales of sun care in Hungary recorded a double-digit increase. Adult sun care was both the largest and most dynamic category within the sun care market, with sales also seeing a double-digit uplift. Premium sun care products grew by double digits for the third consecutive year, while ... Read More
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Fragrances in Japan
In 2024, fragrances continued to experience robust retail current value growth in Japan. Although both the premium and mass segments saw growth, premium fragrances continued to dominate, and saw the most dynamic growth, in the double digits, driven by enhanced retail spaces and promotions in departm ... Read More
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Sun Care in China
After seeing double-digit retail current value growth in 2023, sun care saw a dramatic slowdown in growth in 2024, although the category still saw a slight increase. While overall beauty and personal care saw a current value decline in 2024, sun care, as a more immediate need, emerging category, rem ... Read More
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