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Strategic Communication & Values in Societal Dialogue

Strategic Communication & Values in Societal Dialogue

This ebook analyses the role of public relations in a society characterised by huge technological and economic changes, political movements, environmental issues. The articles included in this ebook deal with the situated meanings of these societal issues and the influence of public relations in this regard. The volume contains some of the best contributions among 45 presented papers during the 2016 Congress of EUPRERA (European Public Relations Education and Research Association) held in Groningen, The Netherlands. The title of the Congress was "Let’s talk society. How strategic communication shapes value and innovation in society". Within the time span of three days, over 200 participants from 25 countries and 71 institutions gathered to discuss on this topic.


Communication evaluation and measurement: connecting research to practice,Improving risk communication and public participation through mutual understanding: a coorientation approach ,Mastering the dialogic tools: Social media use and perceptions of public relations practitioners in Latin America,Monitoring mobilization: a discursive psychological analysis of online mobilizing practices,Reputation spillover: corporate crises’ effects on country reputation,Social issue qua wicked problems: the role of strategic communication in social issues management ,Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions ,Towards visual strategic communications – an innovative interdisciplinary perspective on visual dimensions within the strategic communications field

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