Managing the supply chain management-marketing interface

Managing the supply chain management-marketing interface

This ebook provide insights into the main trends and socio-economical changes that affect SCM-M interface and call for a profound reflection on how companies and supply chains should tackle such changes, and also provides insights on the techniques, approaches, tools and frameworks companies and supply chains can put in place to manage the SCM-M interface.


Attraction in buyer – supplier relationships: improving supply network performance through purchasing recognition and proficient collaboration initiatives,Australian Food Retail Supply Chain Analysis,Co-creation with customers and suppliers: an exploratory study,Customer influence on supply chain management strategies: an exploratory investigation in the yacht industry,Guest editorial,Leveraging customer knowledge to enhance process innovation: moderating effects from market dynamics,Supply Chain - Marketing Integration: How do European SMEs Go to China Via the New Silk Road,The evolving nature of the marketing - supply chain management interface in contemporary markets,Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration

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