New Zealand Food Testing and Certification Market - 2020-2027
Food testing and certification has been an essential part of the food safety ecosystem in New Zealand. Dairy, fruits and vegetables, seafood and meat have been on the forefront of testing services in the country. The efforts laid by government bodies to ensure safety of food is promoting testing services. In New Zealand, the Ministry for Primary Industries (MPI) is leading the food safety system and is responsible for the overall food safety in the country. All the regulatory testing services are performed by MPI approved laboratories.
New Zealand Food testing and certification market valued USD 438.48 million in 2029 and is estimated to reach USD XX million by 2027, growing at a CAGR of 8% during the forecast period (2020-2027)
Market Dynamics: Rising food safety and quality concerns is driving testing services
The rising health consciousness among consumers and interest towards quality and safety of their diet is the key driving factor for food testing and certification market in New Zealand. Dairy industry is leading the market growth coupled with high safety requirements for products such as Cheese and Butter. The well-established dairy processing industry in the country has been a major adopter of certification services to promote their products in the global markets. The rapidly growing food industry is also supporting the growth of food safety testing and certification market. According to MPI statistics, the annual turnover of food manufacturing industry reached USD 49.4 billion in 2018. The large food exports from New Zealand is another key driver for the market growth. The exporters of dairy products, meat, honey and wine among other food categories are relying on testing and certification programs to gain trust and premium price for their products. New Zealand has been a major food exporter. The products originated in the country are reputed for their safety and quality across the globe. In 2019, the country exported food products of worth USD 32.7 billion representing one of the key export sectors
Market Segmentation: Honey is the leading food category under testing and certification market in New Zealand
Honey evolved as the lucrative food category in testing and certification services in New Zealand. New Zealand evolved as one of the major markets for honey globally. The country is witnessing significant growth in production and consumption. Apiculture industry has been one of the key agribusinesses in New Zealand. The beekeeping activities has been growing in the country with rising demand for honey in domestic and export markets. Beyond honey, the largest and primary produce of apiculture, products such as beeswax, live bees and pollens are providing high profits to the producers. Manuka, clover, kamahi, kanuka and rata are some of the widely produced honey types in the country. Most of these honey varieties native to New Zealand have gained promising demand in foreign markets. New Zealand is the largest producer of Manuka honey which is considered as the most premium honey type in the world. Manuka honey is proven to pose antioxidant, anti-inflammatory, antimicrobial and many other health benefits. It is widely used in wound healing and treating digestive issues, tooth decay and sore throat among others. These benefits are driving its demand in pharmacies and other medicinal outlets. Also, Manuka honey is finding applications in food and beverages, nutraceuticals and cosmetic industries. According to the statistics of Apiculture New Zealand (ApiNZ), the total honey production in the country increased 15% from 20,000 tonnes in 2017/18 season to 23,000 tonnes in 2018/19 season. The number of registered hives and beekeeping businesses witnessed annual growth of 4% and 8% respectively during the period. The domestic honey market is lucrative owing to high demand from population owing to its health benefits. According to FAO, the daily per capita consumption of honey in the country reached 5.55 grams which is second largest in world only to Central African Republic
Competitive Landscape: Wide range of testing services made the market competitive
New Zealand food testing and certification market is highly competitive and consists of several global players. Although the market is fragmented, the market is dominated by companies such as SGS, Bureau Veritas, Hill Laboratories, AsureQuality and Intertek. Enterprises across industries, like food, utilities, and public sector, are still dependent on in-house testing and certification services. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. Most of these companies are focusing towards acquisition of new testing facilities and companies to widen their range of services. Several global players have acquired or partnered with New Zealand based testing companies to hold foothold in the high growth testing and certification market. In April 2016, AsureQuality partnered with Bureau Veritas to acquired Australian food testing firm Dairy Technical Services (DTS). The acquisition leveraged the testing potential of the companies particularly in the dairy segment. Eurofins acquired New Zealand based Agfirst Bay of Plenty Ltd. in July 2016. Agfirst Bay of Plenty Ltd. was a renowned provider of fruit maturity testing services in the country. Companies are focusing towards gaining various accreditations and technologies with respect to honey testing. For instance, Analytica is actively involved in research, and development of new honey tests.
Why Purchase the Report??
• Understand the current market scenario and viability of New Zealand Food Testing and Certification over the forecast period.
• Visualize the composition of the New Zealand food testing and certification market in terms of test type, certification, technology and food category to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market
What we offer??
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Excel data sheet with valuable data points of the New Zealand food testing and certification market
• Product mapping in excel for the key products of all major market players
• Market Share Analysis covering business revenues ($) and revenue share (%) of key market players
• Food Testing Laboratories
• Testing, Inspection and Certification (TIC) Companies
• Food Processing Companies
• Food Ingredient Suppliers
• Import and Export Companies
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals
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