General Cosmetics & Personal Care Market Research Reports & Industry Analysis

Away from home (AFH) tissue and hygiene experienced significant value growth in Turkey in 2024, with away from home tissue showing slightly stronger value growth than away from home hygiene. Both categories saw positive volume growth, at healthy single-digit figures. Away from home tissue is also th ...

Wipes are in strong demand by Cameroonians, with baby wipes increasingly used in place of toilet paper. Rising awareness of the dangers of using toilet paper on baby skin is expanding the consumer base for wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Came ...

Marginal value growth in away-from-home tissue and hygiene was driven primarily by growing demand for away-from-home paper napkins in Cameroon’s burgeoning foodservice sector. Despite the positive trend, restaurants regularly purchase paper napkins and jumbo paper towels in the retail sector. The li ...

Value sales of tissue and hygiene maintained robust value growth in Turkey in 2024, albeit at a lower rate compared to the significant highs of the past two years. Indeed, value sales achieved triple-digit growth in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. ...

Value sales of wipes in Nigeria recorded a double-digit increase in 2024, driven by rising inflation and foreign exchange instability, which led to price hikes. While this contributed to value sales growth, volume sales declined as consumers sought more affordable alternatives due to reduced purchas ...

Health and beauty specialists in the Czech Republic saw further growth in retail current value sales and outlets in 2024. All categories recorded slight increases in outlet numbers, while beauty specialists posted by far the highest retail current value growth. Beauty specialists continued to develo ...

In 2024, tissue and hygiene in Nigeria experienced positive growth in value terms. However, volume sales declined due to the impact of rising interest rates, the devaluation of the local currency, foreign exchange challenges, and high inflation, which led to a significant hike in product prices. Pri ...

Sales of Rx/reimbursement adult incontinence saw strong value growth in Turkey in 2024, with volume growth notably lower. This aligns with the cross-category trend of value being more strongly supported by high prices. Whilst retail adult incontinence saw stronger value growth in 2024, compared to R ...

Retail adult incontinence saw robust value sales in Turkey in 2024, with volume sales growth significantly smaller in low single-digit figures, although remaining positive. This is attributed to the high inflation affecting prices, as seen across categories in tissue and hygiene overall. Light adult ...

Wipes in Kazakhstan performed strongly in 2024, with growth in total current value sales picking up from 2023 and most categories expanding in volume terms. Because these items are less likely to be considered household essentials, this area of the local tissue and hygiene market was among the chief ...

Retail adult incontinence in Kazakhstan performed positively in 2024, with volume and current value growth rates surpassing those recorded in 2023. This improvement was partly explained by an uptick in purchasing power as cost-of-living pressures eased in line with falling inflation. However, buoyan ...

Growth in retail current value sales of tissue and hygiene slowed significantly in 2024 but continued to increase at a robust rate. As local consumers increasingly prioritised personal hygiene in their daily routines, especially in urban areas, products that offer ease of use and portability, such a ...

Three main factors influenced the tissue and hygiene market in Finland in 2024. The first was demographic shifts, with population growth and an ageing society driving demand in key categories, including adult incontinence and away-from-home hygiene products. Secondly, innovation played a central rol ...

It was a positive year for tissue and hygiene in Uruguay in 2024, with healthy current value growth, supported by an improving economy and the continuing easing of inflation. In addition, there has been a significant fall off in cross-border shopping in Argentina, as well as less smuggling, and this ...

Health and beauty specialists in South Korea saw solid current value growth in 2024, along with slight growth in outlet numbers. One factor driving sales was that sales saw a significant rise in the first quarter of 2024, driven by a surge in tourist traffic. Major shopping districts such as Myeongd ...

The rate of growth in retail current value sales of wipes slowed slightly but remained robust in 2024. However, this growth was from a very low base. The use of wipes has become an integral component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and ...

In 2024, tissue and hygiene in Indonesia registered a decline in current value sales, mainly driven by a sharper decrease in nappies/diapers/pants. In general, slow growth factors arose from global economic issues that impacted supply chains, the cost of materials, and fluctuating exchange rates. Du ...

Tissue and hygiene registered modest current value and volume growth in 2024 in Serbia. While inflation eased, consumers continued to be price sensitive after several years of price hikes. In response, players offered frequent promotions and discounts to drive sales. Demographics also had an impact ...

Inflation in Luanda soared to 42%, marking an increase of 31 percentage points compared to the same period in 2023. Across Angola, inflation accelerated to 30% in May 2024, the highest level since June 2017. These inflationary pressures have had a significant impact on the tissue and hygiene industr ...

Retail tissue registered conservative growth in Indonesia in 2024 due to lower consumer confidence amidst uncertain economic conditions. National economic fluctuations—such as deflation, a weakening exchange rate, supply chain issues, and rising raw material prices—hindered the category's retail cur ...

In 2024, retail adult incontinence in Indonesia saw stronger growth than that of the previous year, but it remained low when juxtaposed with historic performance. This category had consistently achieved double-digit growth since 2010 and maintained strong performance even during the pandemic. Howeve ...

Away-from-home (AFH) tissue and hygiene registered modest growth in current value terms in Indonesia in 2024. Key factors included a 25% growth in international tourism compared to 2023, particularly from ASEAN countries, Europe, and Korea. Local tourism also increased by up to 10–15% in 2024, accor ...

Bosnia and Herzegovina’s ageing population continues to support volume growth of retail adult incontinence in 2024. Solid retail value growth, meanwhile, was fuelled by the lingering effects of inflation and rising product prices. Also, as the quality of life improves and convenience is increasingly ...

Since 2023, the trend of returning to physical stores has continued in Japan, and despite rising prices, health and beauty specialists focusing on groceries, daily necessities, and beauty and personal care products have thrived. However, the traditional segmentation of sales channels, whereby depart ...

The ageing population in Finland, with a rising number of individuals aged 65 and over, continued to drive growth of retail adult incontinence products in 2024. Growth was further supported by greater awareness, wider product availability in grocery retail channels, and reduced stigma surrounding in ...