General Cosmetics & Personal Care Market Research Reports & Industry Analysis

Wipes recorded steady value growth in 2024 thanks to greater hygiene awareness, their convenience, and more product options. Estonians continue to use wipes for personal care, baby care, and quick cleaning tasks, especially with busy lifestyles and more travel. The habit of using wipes for hygiene, ...

Away-from-home tissue and hygiene registered a slowdown in current value sales over 2024 amid a steady economic climate. Horeca businesses suffered a blow from higher VAT rates brought in at the beginning of 2024, thus hindering growth potential. Toilet paper remains the dominant category in away-fr ...

Despite a bleak economic picture, wipes registered healthy volume growth in Ecuador in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for ...

Away-from-home tissue and hygiene in Austria registered modest value growth in 2024, albeit slower than the previous year. Inflationary pressures have subsided, although raw material, production and transport costs remain high for businesses. Volume sales of away-from-home tissue and hygiene slowed ...

The rate of growth in retail current value sales of Rx/reimbursement adult incontinence slowed slightly in 2024. As the elderly population grows, there is a corresponding surge in the demand for prescriptions and reimbursements for adult incontinence products, reflecting the importance of these prod ...

The rate of growth in current value sales of retail adult incontinence remained vigorous in 2024, accelerating slightly, albeit from a fairly low base. The ongoing expansion in the number of consumers aged 65 and over remained the main driver. However, sales of adult incontinence products via Rx are ...

The rate of growth in retail current value sales of wipes slowed in 2024, with personal wipes–particularly baby wipes and, to a lesser extent, general purpose wipes–accounting for the bulk of demand. Growth for baby wipes was limited by a declining birth rate amid elevated immigration, with growth i ...

Tissue and hygiene value sales slowed in Austria during 2024, after a short period of strong growth fuelled by inflationary pressures and price rises. High production costs and inflation continued to challenge tissue and hygiene players in 2024. In addition, economic uncertainty had a strong influen ...

Tissue and hygiene sales continued to grow in Estonia in 2024, but at a much slower pace compared to recent years. This slowdown is mainly due to the market stabilising after the surge in demand driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to n ...

Value sales of Rx/reimbursement adult incontinence in Austria witnessed a steady rise in 2024, although growth subsided in line with falling inflation. The rising number of older consumers requiring consistent care has increased demand for reimbursed adult incontinence products. An ageing population ...

It was a dismal year for away-from-home tissue in Ecuador in 2024, with current value sales falling significantly. A severe drought drastically cut hydroelectric production, leading to frequent lengthy blackouts during the final quarter of 2024. This disrupted businesses such as foodservice and hosp ...

Retail adult incontinence in Lithuania reported marginal growth in 2024 following several years of deep decline in volume and value terms. The retail market has been unable to compete with the dramatic expansion of Rx sales in Lithuania, which receives state support. Nonetheless, the year 2024 poste ...

After the dynamic performance seen in recent years, Rx/reimbursement adult incontinence saw volume and value growth slow considerably in 2024. The steep rise in sales over 2023 stemmed from legislative changes, effectively increasing the monthly allowance of adult incontinence products provided unde ...

In 2024, retail adult incontinence witnessed strong growth volume and value growth in Austria. Longer life expectancy and improved health care means there are more elderly individuals who require incontinence products for extended periods. Light adult incontinence was the largest category within ret ...

Despite a bleak economic picture, retail adult incontinence registered healthy current value and volume growth in Ecuador in 2024. An ageing population drove this growth. In addition, increasing awareness of retail adult incontinence products and a dispelling of taboos around incontinence also drove ...

Rx/reimbursement adult incontinence witnessed continued growth in 2024, mainly because more elderly people and patients with chronic conditions are using these products. Better reimbursement policies and easier access to medical supplies mean more Estonians can access the products they need. Hospita ...

With tissue and hygiene experiencing a further shift from price-led growth to volume recovery, the lingering cost-of-living crisis reinforces value as a central theme. Businesses need to benchmark growth and sharpen their portfolio and product positioning against demographic characteristics, consume ...

The picture was bleak for tissue and hygiene in Ecuador in 2024, with a fall in both current and constant value sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime ...

Beauty and personal care in Bolivia saw rapid growth in current value sales in 2024. This occurred in the context of significant macroeconomic challenges that increased operating costs for many companies. For example, the limited availability of US dollars, due to declining gas production, led to pr ...

The rate of growth in retail current value sales of tissue and hygiene slowed significantly in 2024, as price growth moderated in the face of easing inflation and manufacturers offered more frequent discounts in an effort to support volume sales in the face of increasing private label competition. T ...

In 2024, Rx/reimbursement adult incontinence maintained similar low volume and current value growth to previous years, despite persistent challenges. The category faced notable obstacles, particularly within health units, where product shortages, especially in the traditional tab-style format, creat ...

Away-from-home (AFH) tissue and hygiene in Brazil experienced significant growth and transformation over the past few years. The end of the pandemic was a key driver of growth, as increased foot traffic in restaurants, hotels, and commercial establishments boosted demand for AFH tissue products. The ...

Brazil holds a significant position in tissue and hygiene globally. The country is a major producer of cellulose, which is the primary raw material for tissue products. However, the Brazilian economy has faced significant challenges, including the impact of global trade tensions and fluctuating raw ...

Retail adult incontinence in Brazil continued to grow in both retail volume and current value terms in 2024, although the pace of growth slowed. Both light and moderate/heavy incontinence saw growth, although the latter continued to account for the highest sales. The category remains highly competit ...

In Q1-2025 (pre-estimates) world trade of Personal Care Products recorded a year-over-year increase (+2.3%) in $, after +5% y-o-y in year 2024. As regards major competitors, in Q1-2025 China showed the most positive Y-o-Y growth in exports of Personal Care Products. Information contained in this rep ...