General Cosmetics & Personal Care Market Research Reports & Industry Analysis

Beauty and personal care maintained solid current value growth in South Korea in 2024, with just a marginally slower rate of increase compared with that seen the previous year. Mass beauty and personal care outpaced the growth rate of premium beauty and personal care in this year, although both saw ...

In 2024, mass beauty and personal care in the US experienced a modest retail current value increase, in the low single digits. This growth was somewhat overshadowed by a decline in sales within mass colour cosmetics, alongside sluggish progress in some mass skin care categories. However, mass bath a ...

Mass beauty and personal care in Chile continued to record strong value growth in 2024, in line with 2023’s performance. This was primarily driven by the premiumisation of mass brands, particularly in categories such as skin care, sun care, and fragrances. Leading brands in these categories have div ...

Growth for premium beauty and personal care products remained positive in Finland in 2024 but was somewhat slower than that posted in 2023. The competition from mass products continues to intensify, with the ever-growing array of high-quality mass brands available within the upper price band. Premiu ...

Value sales of mass beauty and personal care rose at a steady but slower pace over 2024. Most mass skin care and colour cosmetics are purchased from Cosmed and Watsons, due to the high frequency of promotions and price discounts available. However, consumers have become fatigued by the high level of ...

Premium beauty and personal care in the US increased strongly in retail current value terms in 2024, although growth slowed from the double-digit increase seen in 2023. This slowdown was reflective of the entire beauty and personal care industry, as high inflation, prolonged economic uncertainty, an ...

Premium beauty and personal care in Bulgaria continued to witness steady growth in retail value terms, driven by wider choice and new brands entering the category. The rising disposable income of younger Bulgarians is supporting the premium segment as Generation Z and Millennials are more likely to ...

In 2024, value sales of premium beauty and personal care increased in Hungary, recording a double-digit uplift in retail sales. Premium skin care was the largest and top performing category, boosted by the ageing population in Hungary, which is significantly impacting the premium beauty market. This ...

In 2024, premium beauty and personal care in Slovakia continued to post positive retail current value growth, although slightly slower than the rate observed over 2022–2023. Fragrances, colour cosmetics and skin care delivered solid performances, bolstered by strong demand that enabled a faster reco ...

Bath and shower in China saw a slight retail current value decline in 2024, with a similar rate of decline to overall beauty and personal care. In the post-pandemic era, the uneven pace of global economic recovery has led consumers to lower their long-term income growth expectations, resulting in mo ...

Mass beauty and personal care product sales remained positive in Finland in 2024 as economic uncertainty continued to negatively impact the spending power of local consumers and encourage them to seek out low-cost options. Euromonitor International's Mass Beauty and Personal Care in Finland report o ...

Beauty and personal care saw growth in both value and volume terms in Spain in 2024. While Spanish economic indicators showed better numbers than in the previous years, the prices of basic goods and interest rates remained higher than at the beginning of the review period. This resulted in Spaniards ...

Mass beauty and personal care experienced healthy growth in Slovakia in 2024, both in terms of value and volume sales. Although the rate of growth in value sales has decelerated due to considerably lower inflationary pressures and overall price stabilisation, growth remains robust. Slovak consumers ...

Mass beauty and personal care experienced ongoing current value growth in Ecuador in 2024. One of the notable factors driving growth was the strong performance of direct sellers. Over recent years, direct selling has become a strong force in the Ecuadorian beauty and personal care market, as sales r ...

Value sales growth of premium beauty and personal care increased slightly ahead of the mass segment in 2024. Purchasing power remained stable among more affluent consumers. Nonetheless, the year 2024 was a more challenging year due to ongoing inflationary pressure, changes in consumption and the hig ...

In 2024, value sales of mass beauty and personal care in Hungary saw a double-digit increase. Mass adult sun care emerged as the largest category within this segment, also recording double-digit growth. This expansion was driven by a shift towards the year-round use of sun care products, with consum ...

In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volum ...

The desire to retain a youthful and healthy appearance, especially among Bulgarian women, has sustained demand for mass beauty and personal care products in 2024. Economic uncertainty and price sensitivity remained strong due to persisting inflationary pressures in the country. Nonetheless, retail v ...

In 2024, premium beauty and personal care in Japan experienced significant retail current value growth, driven by several key factors, including the historic depreciation of the yen, which boosted inbound tourism; enhanced beauty segments in department stores; the entry of international luxury brand ...

Premium beauty and personal care registered current value growth in Ecuador in 2024, though it saw a mix of contrasting performances across categories. Premium skin care and salon professional hair care showed strong expansion, benefiting from consumers’ increasing preference for high-performance, s ...

Beauty and personal care maintained its upward trend in 2024, recording strong growth in current value and retail volume terms. In 2023, Mexico enjoyed a favourable economic landscape. This was characterised by a historic low unemployment rate and the appreciation of the MXN against the USD, creatin ...

In 2024, beauty and personal care in Hungary experienced significant double-digit growth, building on several previous years of similar growth results. This increase was fuelled by rising consumer purchasing power, a growing interest in wellness, and changing consumer preferences for high-quality an ...

In 2024, mass beauty and personal care in Japan continued to grow steadily in retail current value terms, although it was unable to match the vigorous growth of premium beauty and personal care, which benefited from the entry of luxury brands and price adjustments. Mass skin care remained the larges ...

Tissue and hygiene in Lithuania witnessed steady value growth over 2024, despite rapidly cooling inflation. The consumption of key tissue products, notably toilet paper, is driven by demographic factors, with demand rising in 2024 due to a growing number of immigrants in the country. The war in Ukra ...

Retail adult incontinence sales in Estonia recorded further growth in 2024, driven by an ageing population and greater product awareness. More older adults are using these products on a daily basis and, as the stigma around incontinence fades, people are more comfortable buying them. Education on in ...