Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Sanitary Protection in Bolivia
... women returning to offices etc, sanitary protection registered a recovery, with value sales increasing. Towels continued to be the most popular product and also registered the highest growth. Euromonitor International's Sanitary Protection in Bolivia report ... Read More
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Sanitary Protection in Singapore
... amount of time spent outside the home led to a corresponding decline in the need for pantyliners. Euromonitor International's Sanitary Protection in Singapore report offers a comprehensive guide to the size and shape of the ... Read More
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Sanitary Protection in Japan
... that pulp-based products would quickly go out of stock. This, however, was denied by trade associations but still believed by many local consumers, resulting in facial tissue, toilet paper, nappies/diapers and sanitary protection in addition ... Read More
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Sanitary Protection in Austria
... protection products was reduced from 20% to 10% from 1 January 2021. Sanitary protection products must be affordable and not allowed to be a luxury good was the general opinion. The tax reduction resulted in ... Read More
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Retail Adult Incontinence in Singapore
... the last two years. Independent and local brands have also been entering the market. These players are relatively small and do not have a significant presence in the category. But taken together, they do pose ... Read More
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Sanitary Protection in Peru
... population introduced to control the spread of COVID-19 having been significantly reduced, especially since April. A notable drop in the number of cases in line with the country’s rollout of its vaccination programme, encouraged greater ... Read More
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Sanitary Protection in Israel
... 2021 due to pre-existing trends in the category. However, at the same time, the rise in raw materials and shipping prices led to increases in average unit prices in most sanitary protection categories. Volume and ... Read More
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Feminine Hygiene Products Market Research Report by Nature (Disposable and Reusable), Type, Distribution Channel, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2027 - Cumulative Impact of COVID-19
... Global Feminine Hygiene Products Market size was estimated at USD 21.00 billion in 2021 and expected to reach USD 23.67 billion in 2022, and is projected to grow at a CAGR 12.88% to reach USD ... Read More
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Urinary Incontinence Device Market Research Report by Product (Artificial Urinary Sphincters, Electrical Stimulation Devices, and Pads & Adult Diapers), Incontinence Type, Categary, End User, Region (Americas, Asia-Pacific, and Europe, Middle East & Afric
... reach USD 5,676.80 million by 2027. Market Statistics: The report provides market sizing and forecast across five major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions ... Read More
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Adult Diapers Market Research Report by Product (Flat Type, Pad Type, and Pants Type), Diaper Type, End-User, Distribution Channel, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2027 - Cumulative Impact of COVID-19
... 18.74 billion by 2027. Market Statistics: The report provides market sizing and forecast across five major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency ... Read More
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Feminine Hygiene Products Market Research Report by Nature (Disposable and Reusable), Type, Distribution Channel, State (Ohio, Texas, and California) - United States Forecast to 2027 - Cumulative Impact of COVID-19
... Hygiene Products Market size was estimated at USD 4,273.21 million in 2021 and expected to reach USD 5,064.00 million in 2022, and is projected to grow at a CAGR 14.79% to reach USD 9,780.98 million ... Read More
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Intimate Hygiene Market Research Report by Product Type (Gel, creams and Liquids, Powders, and Soaps), End User, Distribution Channel, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2027 - Cumulative Impact of COVID
... Cumulative Impact of COVID-19 The Global Intimate Hygiene Market size was estimated at USD 19.57 billion in 2021 and expected to reach USD 21.06 billion in 2022, and is projected to grow at a CAGR ... Read More
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Intimate Hygiene Market Research Report by Product Type (Gel, creams and Liquids, Powders, and Soaps), End User, Distribution Channel, State (Ohio, Texas, and California) - United States Forecast to 2027 - Cumulative Impact of COVID-19
... COVID-19 The United States Intimate Hygiene Market size was estimated at USD 3,982.90 million in 2021 and expected to reach USD 4,506.06 million in 2022, and is projected to grow at a CAGR 9.60% to ... Read More
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Feminine Hygiene Products Companies in China
... dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies ... Read More
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Feminine Hygiene Products Industry Forecasts - China Focus
... expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in ... Read More
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Feminine Hygiene Products Markets in China
... The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines ... Read More
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Sanitary Protection in Tunisia
... are now widely available. In addition, they are multifunctional, in that some women also use pantyliners for urine leaks. Euromonitor International's Sanitary Protection in Tunisia report offers a comprehensive guide to the size and shape ... Read More
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Non-Woven Adhesives Market : Segmented by Technology (Hot-melt and Water-based technology), By End user (Amorphous Baby Care, Feminine Hygiene, Adult Incontinence, Medical, and Others), and Region – Global Analysis of Market Size, Share & Trends for 2019–2020 and Forecasts to 2030
... Trends for 2019–2020 and Forecasts to 2030 Product Overview Non-woven adhesives are used to keep the fibers in non-woven materials together. Base polymers, plasticizers, and antioxidants make up these adhesives. They have a lot of ... Read More
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Sanitary Protection in New Zealand
... of discounting in response to this, created an overall uplift in value sales growth for the category. When New Zealand was placed back into a nationwide lockdown in August 2021, panic-buying was again observed; however, ... Read More
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Sanitary Protection in the United Arab Emirates
... fast lifestyles and consumers’ growing need for flexible and durable products, particularly in the ultra-thin format. Euromonitor International's Sanitary Protection in United Arab Emirates report offers a comprehensive guide to the size and shape of ... Read More
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Sanitary Protection in Malaysia
... the affordable price range of such products and the ingrained habit of using them. Towels tend to be the first sanitary protection product people use due to being less invasive than tampons and their greater ... Read More
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Sanitary Protection in Italy
... is an essential product women were better able to manage how often they replaced their towels, tampons or pantyliners during home seclusion and this resulted in sales declining in 2020. As women started to become ... Read More
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Retail Adult Incontinence in the Philippines
... the previous years. While these products used to be taboo and were therefore only available to purchase via pharmacies or specialised medical supply centres, with more brands entering the market and players educating the population, ... Read More
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Sanitary Protection in Chile
... was marked by the return of growth for the category, following declines the previous year. The reopening of the country that followed months of strict lockdown resulted in pent-up demand, as Chileans increased the amount ... Read More
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Sanitary Protection in France
... products is fairly fixed given the regularity of use by the menstruating population. This was the main reason for the declining trend in the review period, including in the pandemic years, with the constant decline ... Read More
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