Feminine Hygiene Market Research Reports & Industry Analysis

The feminine hygiene market has been defined as comprising two categories: feminine protection and intimate care. The feminine protection category includes sanitary napkins/liners and tampons. The intimate care category consists of vaginal treatment, personal lubricants, other feminine hygiene/medicated treatments, and douches.

Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.

Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.

Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.

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Feminine Hygiene Industry Research & Market Reports

  • South America Feminine Hygiene Market Outlook, 2027

    ... growing concern for hygiene and also increase demand for feminine hygiene products. Thus, the feminine hygiene products market is experiencing varied trends across Brazil, Argentina, Chile, and Peru. Changing lifestyles, a spurt in the number ... Read More

  • Global Feminine Hygiene Market Outlook, 2027

    ... – though those are important. It is also about ensuring women and girls live in an environment that values and supports their ability to manage their menstruation with dignity. At least 500 Million women and ... Read More

  • Europe Feminine Hygiene Market Outlook, 2027

    ... products. The market is experiencing growth as consumers are more aware and have higher disposable income. Additionally, the demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The ... Read More

  • Asia Pacific Feminine Hygiene Market Outlook, 2027

    ... women and adolescent girls each month, is often surrounded by taboos and restrictive socio-cultural practices. Food restrictions, segregation from the household, myths about bringing bad luck to men, and other beliefs place restrictions on women’s ... Read More

  • Global Panty Liner Market Overview, 2022-2027

    ... utilizing feminine hygiene supplies. Sanitary pads, menstruation cups, panty liners, tampons, and other items are the most commonly used feminine hygiene products. Makers of these solutions are concentrating on strategies for developing new items and ... Read More

  • Global Sanitary Napkin Market Overview, 2022-2027

    ... demand for sanitary napkins across the globe. A sanitary napkin is an absorbent item used by a woman during her menstrual cycle. Sanitary napkins are made of cellulose, plastic, and cotton. Commercially, the first sanitary ... Read More

  • Global Tampon Market Overview, 2022-2027

    ... grade cotton and rayon. Tampons are cylindrical in shape and mostly made of cotton, rayon, or a blend of both. They can be inserted using a plastic or cardboard applicator or can be directly inserted, ... Read More

  • Global Menstrual Cup Market Overview, 2022-2027

    ... half of the global population is factors expected to spur the Menstrual Cup market growth. In addition, the products can prevent leakage of menstrual fluids with no reported adverse effects. It is made up of ... Read More

  • North America Feminine Hygiene Market Outlook, 2027

    ... female work force, along with the health awareness in this region. Feminine hygiene is used to describe the personal care products used by women for vaginal discharge, menstruation, and other body functions related to the ... Read More

  • Middle East & Africa Feminine Hygiene Market Outlook, 2027

    ... regimen. The feminine hygiene products and feminine wash market are presented with lucrative opportunities in the Middle East and Africa markets. The manufacturers of feminine wash products are intensively focusing on the Middle East and ... Read More

  • Global Intimate Wash Market 2022-2026

    ... Our report on the intimate wash market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More

  • Global Natural and Organic Tampons Market 2022-2028

    ... 1,403 million in 2028 and register a CAGR of 7.7% during the forecast period, 2022-2028. The report provides in-depth analysis and insights regarding the current global market scenario, latest trends and drivers into global natural ... Read More

  • Global Organic and Natural Feminine Care Market 2022-2026

    ... CAGR of 6.78% during the forecast period. Our report on the organic and natural feminine care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis ... Read More

  • Global Period Panties (Menstrual Underwear) Market Research Report 2022 - Market Size, Current Insights and Development Trends

    ... to overcome threats posed by COVID-19. Technological innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market. Moreover, customer preference analysis, ... Read More

  • Global Sanitary Napkins Market 2022-2026

    ... period. Our report on the sanitary napkins market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date ... Read More

  • Sanitary Protection in Germany

    ... 2020. With consumers spending more time outdoors, demand for pantyliners increased, which resulted in solid volume growth in 2021. Pantyliners offer the major advantage that they can be worn every day, unlike tampons or towels, ... Read More

  • Sanitary Protection in the Netherlands

    ... in years, which affected all sectors of the economy. Furthermore, 100% cotton sanitary protection products also continued to see an increase in shelf-space, as they are now also offered by major brands such as Always ... Read More

  • Feminine Hygiene Products Global Market Report 2022

    ... the global feminine hygiene products market. This report focuses on feminine hygiene products market which is experiencing strong growth. The report gives a guide to the feminine hygiene products market which will be shaping and ... Read More

  • Global Sanitary Napkin Vending Machine Market Research Report 2022-2026

    ... Material, Application, and Geography – Global Forecast to 2026 is a professional and comprehensive research report on the world’s major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the ... Read More

  • Personal Care Wipes

    ... personal hygiene wipes Other personal care wipes include: facial wipes hand cleaning and disinfecting wipes medicated wipes all other personal care wipes Historical data (2011, 2016, and 2021) and forecasts for 2026 and 2031 are ... Read More

  • Women Intimate Care Market (Product Type: Intimate Wash, Liners, Oils, Masks, Moisturizers & Creams, Hair Removal, Powder, Wipes, Gels, Foams, Exfoliants, Mousse, Mists, Sprays, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

    ... and Forecast, 2022-2031 Women Intimate Care Market – Scope of Report TMR’s report on the global women intimate care market studies the past as well as the current growth trends and opportunities to gain valuable ... Read More

  • Global Menstrual Pad for Feminine Care Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2028

    ... and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, ... Read More

  • Global Women Intimate Care Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2028

    ... segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and ... Read More

  • G8 Countries Feminine Hygiene Market Summary, Competitive Analysis and Forecast, 2017-2026

    ... and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The G8 countries contributed $10,671.3 million in 2021 ... Read More

  • Top 5 Emerging Countries Feminine Hygiene Market Summary, Competitive Analysis and Forecast, 2017-2026

    ... and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $17,166.7 million ... Read More

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