Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Canada Tampons (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... - A tampon is a mass of absorbent material (typically cotton, rayon, or a mixture of the two) inserted into a body cavity or wound to absorb bodily fluid. The most common type in daily ... Read More
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China Tampons (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... - A tampon is a mass of absorbent material (typically cotton, rayon, or a mixture of the two) inserted into a body cavity or wound to absorb bodily fluid. The most common type in daily ... Read More
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Germany Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in Germany. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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India Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in India. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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Israel Tampons (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... - A tampon is a mass of absorbent material (typically cotton, rayon, or a mixture of the two) inserted into a body cavity or wound to absorb bodily fluid. The most common type in daily ... Read More
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Peru Tampons (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... - A tampon is a mass of absorbent material (typically cotton, rayon, or a mixture of the two) inserted into a body cavity or wound to absorb bodily fluid. The most common type in daily ... Read More
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Peru Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in Peru. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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South Korea Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... broad level market review of Women's Disposable Razors & Blades market in South Korea. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through ... Read More
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Spain Women's Disposable Razors and Blades (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Women's Disposable Razors & Blades market in Spain. Women's Disposable Razors & Blades -A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of ... Read More
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The United Kingdom (UK) Tampons (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... Tampons market in United Kingdom. Tampons - A tampon is a mass of absorbent material (typically cotton, rayon, or a mixture of the two) inserted into a body cavity or wound to absorb bodily fluid. ... Read More
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The United States of America (USA) Tampons (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... level market review of Tampons market in United States of America. Tampons - A tampon is a mass of absorbent material (typically cotton, rayon, or a mixture of the two) inserted into a body cavity ... Read More
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Beauty and Personal Care in Norway
... slightly compared to the post-pandemic rebound years, the industry remained resilient, driven by sustained premiumisation, product innovation, and an increasing emphasis on hybrid beauty solutions. A cultural shift towards skin health and conscious consumption also ... Read More
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2025 Global Forecast for Menstrual Hygiene Management Market (2026-2031 Outlook)-High Tech Outlook Report
... or service category is within the NAICS Medical Laboratories industry. The product or service category is within the NAICS Medical Laboratories industry. The global market is expected to increase from USD xx billion in 2026 ... Read More
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Global Organic Tampons Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Menstrual Care in Singapore
... decline, demonstrating local consumers’ preference for towels over tampons. Overall, consumers are opting for comfort and a sense of security and reliability in menstrual care, with a growing emphasis on skin-friendly and functional products. Euromonitor ... Read More
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Retail Adult Incontinence in Singapore
... the country, thus making retail the only option, and consumers are increasingly demanding of enhanced functionality and reliability, helping to support sales of higher-end products. Euromonitor International's Retail Adult Incontinence in Singapore report offers a ... Read More
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Beauty and Personal Care in Azerbaijan
... personal care products that enhanced both physical appearance and overall wellbeing. Additionally, Azerbaijan’s economy showed signs of moderate recovery, supported by increased government investment in non-oil sectors such as tourism and agriculture. Inflation also began ... Read More
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Beauty and Personal Care in Slovakia
... in average inflation. Despite this slower pace, retail volumes exhibited moderate improvement, signalling potential near-term growth. Fragrances and colour cosmetics, in particular, enjoyed robust growth as they continued to recover from the pandemic’s impact. Mass ... Read More
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Beauty and Personal Care in Ecuador
... of power outages, which peaked in September, lasting up to 12 hours in some areas. These disruptions affected business operations, reduced consumer activity, and significantly impacted social interactions and foot traffic in retail spaces. Euromonitor ... Read More
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Menstrual Care in Austria
... living with efforts to trade down exemplified by the growth of private label. Moreover, volumes sales grew at a faster rate than the previous year as inflationary pressures subsided. Standard towels without wings was the ... Read More
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Menstrual Care in Estonia
... pads, biodegradable tampons, and reusable options like menstrual cups and period underwear are available in the market, they remain niche as consumers primarily focus on value. Euromonitor International's Menstrual Care in Estonia report offers a ... Read More
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Menstrual Care in Lithuania
... and active lifestyles. Higher absorption products, such as Carefree Plus from Johnson & Johnson UAB, have quickly gained appeal, especially among older age groups seeking a more effective product. Such products sometimes compete with light ... Read More
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Menstrual Care in Ecuador
... as possible, and changed products less often. While menstrual care is exempt from VAT, there is still a significant proportion of women and girls that cannot afford menstrual products and this was even more pronounced ... Read More
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Menstrual Care in Latvia
... in retail volume sales amid increased public awareness regarding hygiene. An unusually warm summer in 2024, which led local consumers to spend more time outdoors, also added momentum. On the other hand, an ongoing decline ... Read More
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Menstrual Care in Brazil
... growth annually, usually aligning with inflation rates. Growth in 2024 was primarily driven by the rising popularity of pantyliners, which saw a significant increase in demand due to their convenience and frequent usage. In contrast, ... Read More
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