Feminine Hygiene Market Research Reports & Industry Analysis

The feminine hygiene market has been defined as comprising two categories: feminine protection and intimate care. The feminine protection category includes sanitary napkins/liners and tampons. The intimate care category consists of vaginal treatment, personal lubricants, other feminine hygiene/medicated treatments, and douches.

Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.

Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.

Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.

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Feminine Hygiene Industry Research & Market Reports

  • Vietnam Sanitary Protection Market Forecast 2022-2028

    ... availability of comfortable sanitary protection products drive market growth in the country. MARKET INSIGHTS In Vietnam, there is a rising demand for sanitary protection products with value-added features like antibacterial properties, cooling, natural scent, freshening, ... Read More

  • Turkey Sanitary Protection Market Forecast 2022-2028

    ... busy lifestyles drives market growth. MARKET INSIGHTS In Turkey, the overall demand for sanitary protection is expected to remain stable owing to the rising disposable income in the country, increase in cognizance level, and initiatives ... Read More

  • Indonesia Sanitary Protection Market Forecast 2022-2028

    ... and the increasing product launches & developments by market players are the primary growth drivers. MARKET INSIGHTS In Indonesia, national & international, government, and private organizations are undertaking initiatives related to menstrual health & hygiene. ... Read More

  • Japan Sanitary Protection Market Forecast 2022-2028

    ... country is fuelled by the increasing initiatives for free distribution and availability of female sanitary products, as well as improved education and understanding in Japanese society to address taboos related to menstruation. MARKET INSIGHTS Managerial ... Read More

  • United States Sanitary Protection Market Forecast 2022-2028

    ... aspirations, and expanding omnichannel for brand success drive market growth. MARKET INSIGHTS In the United States, there has been a shift of consumers towards holistic care, which in turn results in lifestyle branding as well ... Read More

  • China Sanitary Protection Market Forecast 2022-2028

    ... awareness about menstrual health & hygiene, the increasing demand for thin/ultra-thin towels, and the growing demand for premium lines. MARKET INSIGHTS In China, thin/ultra-thin towels have garnered immense popularity, given their lightness, protection effectiveness, and ... Read More

  • South Africa Sanitary Protection Market Forecast 2022-2028

    ... growth is propelled by key factors, such as economic recovery, the adoption of pantyliners and standard towels with wings, and increasing product penetration in the country. MARKET INSIGHTS Feminine hygiene product manufacturers aim to fulfill ... Read More

  • Global Tampons Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2028

    ... share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations. According to ... Read More

  • Global Menstrual Cup Cleaner Market Growth 2022-2028

    ... is estimated to increase from US$ million in 2021 to reach US$ million by 2028, exhibiting a CAGR of % during 2022-2028. Keeping in mind the uncertainties of COVID-19 and Russia-Ukraine War, we are continuously ... Read More

  • Feminine Hygiene Products Market Research Report by Nature, Type, Distribution Channel, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19

    ... billion in 2021 and expected to reach USD 23.67 billion in 2022, and is projected to grow at a CAGR 12.88% to reach USD 43.46 billion by 2027. Market Statistics: The report provides market sizing ... Read More

  • Feminine Hygiene Products Market Research Report by Nature, Type, Distribution Channel, State - United States Forecast to 2027 - Cumulative Impact of COVID-19

    ... USD 4,273.21 million in 2021 and expected to reach USD 5,064.00 million in 2022, and is projected to grow at a CAGR 14.79% to reach USD 9,780.98 million by 2027. Market Statistics: The report provides ... Read More

  • Intimate Hygiene

    ... projected to reach a revised size of US$31.8 Billion by 2027, growing at a CAGR of 6.5% over the analysis period 2020-2027. Wipes, one of the segments analyzed in the report, is projected to record ... Read More

  • Feminine Hygiene Products

    ... projected to reach a revised size of US$32.8 Billion by 2027, growing at a CAGR of 6.6% over the analysis period 2020-2027. Sanitary Napkins, one of the segments analyzed in the report, is projected to ... Read More

  • Polypropylene Absorbent Hygiene Products

    ... Billion in the year 2020, is projected to reach a revised size of US$21 Billion by 2027, growing at a CAGR of 7.1% over the analysis period 2020-2027. Spunbond, one of the segments analyzed in ... Read More

  • Tampons

    ... of US$4.6 Billion by 2027, growing at a CAGR of 5.5% over the analysis period 2020-2027. Radially Wound Pledget, one of the segments analyzed in the report, is projected to record a 6.2% CAGR and ... Read More

  • Pantyliners

    ... a revised size of US$4.2 Billion by 2027, growing at aCAGR of 4.5% over the period 2020-2027. Non-Organic, one of the segments analyzed in the report, is projected to record 3.3% CAGR and reach US$2.7 ... Read More

  • Global Feminine Hygiene Market Overview, 2022-2027

    ... menstrual cups. Various kinds of sanitary napkins/pads like with wings, great absorbents, thin pads, cotton-filled pads, scented pads, etc. can be seen in various types of supermarkets and even convenience store, thereby, further increasing its ... Read More

  • Global Menstrual Cup Cleaner Production, Demand and Key Producers, 2022-2028

    ... global Menstrual Cup Cleaner production, demand, key manufacturers, and key regions. This report is a detailed and comprehensive analysis of the world market for Menstrual Cup Cleaner, and provides market size (US$ million) and Year-over-Year ... Read More

  • Global Menstrual Cup Cleaner Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2028

    ... irritants. According to our (Global Info Research) latest study, the global Menstrual Cup Cleaner market size was valued at USD million in 2021 and is forecast to a readjusted size of USD million by 2028 ... Read More

  • Global Optical Menstrual Cup Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2028

    ... segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and ... Read More

  • Global Adult Diaper Market 2022-2026

    ... Our report on the adult diaper market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More

  • Global Menstrual Cup Foam Wash Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2028

    ... at USD million in 2021 and is forecast to a readjusted size of USD million by 2028 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered ... Read More

  • India Feminine Hygiene Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... the forecast period (2022-2027). During the pandemic COVID-19, the people living in poverty faced barriers to obtaining menstrual hygiene supplies and related health services with the lockdown, rising costs, and economic uncertainty. During the initial ... Read More

  • Sanitary Protection in Spain

    ... sanitary protection record a better performance in current value terms in 2021, moving from negative territory a year earlier into positive growth, sales in volume terms and at constant 2021 prices were still in decline ... Read More

  • Global Menstrual Cup Foam Wash Market Growth 2022-2028

    ... of % during 2022-2028. Keeping in mind the uncertainties of COVID-19 and Russia-Ukraine War, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use ... Read More

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