Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Wipes in Latvia

    ... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More

  • Nappies/Diapers/Pants in Austria

    ... well-suited to consumer’s needs and budgets. Disposable pants was the most dynamic category as parents favour the convenience over standard nappies. Austrian parents continue to look for premium products that offer advanced abs... Euromonitor International's ... Read More

  • Wipes in Ecuador

    ... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More

  • Wipes in Estonia

    ... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More

  • Beauty and Personal Care in Bolivia

    ... availability of US dollars, due to declining gas production, led to price rises across various product categories, affecting both local production and imports. For domestic manufacturers, the use of imported raw materials pushed up production ... Read More

  • Nappies/Diapers/Pants in Ecuador

    ... also has the largest range. However, it also registered a significant fall in volume sales. This was due to an increasing number of consumers shifting to disposable pants, which saw volume sales soar in 2024. ... Read More

  • Nappies/Diapers/Pants in Latvia

    ... jobs in Western Europe is a key factor in this. Manufacturers leveraged promotional campaigns and deep discounts to limit the decline in demand. As a result, retail volume sales of nappies/diapers/pants declined at a steeper ... Read More

  • Wipes in Brazil

    ... following the COVID-19 pandemic. Personal wipes continued to account for the vast majority of sales, and also experienced remarkable growth in 2024, significantly outpacing other retail hygiene categories. It saw double-digit increases in both current... ... Read More

  • Nappies/Diapers/Pants in Brazil

    ... from nappies/diapers/pants to disposable pants, which are priced higher. Disposable pants saw double-digit growth in both retail volume and current value terms in 2024, while nappies/diapers saw volume decline and negligible value growth, although nappies/diapers ... Read More

  • Global Baby Diapers Market Growth 2025-2031

    ... 2031. A baby diaper (also called a nappy outside North America) is a type of underwear that allows the wearer to defecate or urinate without the use of a toilet, by absorbing or containing waste ... Read More

  • Baby Product Manufacturing in China - Industry Market Research Report

    ... years. Industry revenue is expected to increase at a CAGR of 0.8% over the five years through 2023, to $184.8 billion, increasing by 3.7% from 2022. China's one child policy, which was relaxed in November ... Read More

  • Diaper Manufacturing in the US - Industry Market Research Report

    ... younger has remained relatively steady. However, the number of adults aged 65 and older is expected to increase, contributing to the growing demand for adult diapers. However, in 2020, the COVID-19 pandemic contributed to diminished ... Read More

  • 2025 Global: Baby Wipes - Innovative Markets Forecast (2031) report

    ... based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market research publisher ... Read More

  • 2025 Global: Cloth Diapers Market - Innovative Markets Forecast (2031) report

    ... forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market research ... Read More

  • 2025 Global: Biodegradable Diapers - Innovative Markets Forecast (2031) report

    ... based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market research publisher ... Read More

  • Wipes in South Africa

    ... to cost-reducing opportunities. In health and beauty specialists, rewards programmes and promotional activity were effective in creating greater brand awareness and sales. Examples include three-for-the-price-of-two, encouraging consumers to buy more and boosting volume sales. Euromonitor ... Read More

  • Nappies/Diapers/Pants in South Africa

    ... performance over the review period, local consumers have had to adapt and change their purchasing habits given the tough economic climate. This has resulted in individuals focusing on a number of factors when choosing which ... Read More

  • Nappies/Diapers/Pants in the United Kingdom

    ... elevated cost of production and raw materials, helped drive up value sales, with most brands increasing their prices to end consumers. However, value growth in 2024 was significantly slower than the previous two years, as ... Read More

  • Wipes in the United Kingdom

    ... on a personal level. Post-pandemic, many local consumers have continued to purchase wipes due to habitual use, with these products considered convenient and easy to use, widely available and offering different brands with various functions. ... Read More

  • Wipes in Algeria

    ... offset enduring inflationary pressures, however, as all categories saw volume growth rates slow from the previous year due to weakened purchasing power among consumers. Nonetheless, demand remained robust on the whole thanks to rising appreciation ... Read More

  • Nappies/Diapers/Pants in Algeria

    ... to save money by favouring reusable cloth nappies. Together with the gradual easing of inflationary pressures, the same factors caused a modest dip in current value growth. Demand remained fairly resilient on the whole, however, ... Read More

  • Global Baby Diaper Pails Market 2025-2029

    ... diaper pails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More

  • Baby Powder Market Size, Share & Trends Analysis Report By Product (Talc-based, Talc-free), By Distribution Channel (Online, Offline), By Region (Asia Pacific, North America, Europe), And Segment Forecasts, 2025 - 2030

    ... a new report by Grand View Research, Inc. Asian countries are witnessing stable demand for baby care products. Countries, such as India, Cambodia, and Malaysia have high birth rates. Also, a rise in the number ... Read More

  • Nappies/Diapers/Pants in Chile

    ... country’s birth rate, which continued to fall after a brief post-pandemic uptick. Euromonitor International's Nappies/Diapers/Pants in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Wipes in Chile

    ... baby wipes, the largest value category overall, and consumers abandoning more stringent cleaning habits initially adopted in response to COVID-19, instead opting for more economical options. In the case of facial cleansing wipes, consumers have ... Read More

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