Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Wipes in Peru
... using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/diapers/pants have made notable efforts to boost the penetration of wipes through cross-category promotions. Such offers had a notable ... Read More
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Nappies/Diapers/Pants in Romania
... by price capping on essential products. Although inflation slowed in 2024, the pursuit of value continued to drive the category as consumer incomes remained under pressure. However, smaller, premium brands, often ecological, started to gain ... Read More
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Nappies/Diapers/Pants in Costa Rica
... market environment, prices declined during the year. This reduction eased pressure on household budgets, allowing consumers to allocate more to their nappy/diaper/pants purchases. Euromonitor International's Nappies/Diapers/Pants in Costa Rica report offers a comprehensive guide to ... Read More
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Nappies/Diapers/Pants in Canada
... However, a marginal decline in live births in 2024 tempered growth prospects for nappies/diapers/pants. Unit price growth declined in 2024 compared to 2023 and 2022, aligning with increased consumer price sensitivity. Low price and valu... ... Read More
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Wipes in the Czech Republic
... pressure cooling off, consumers remained price sensitive as they looked to reduce consumption of non-essential products, which included general purpose wipes. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size ... Read More
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Nappies/Diapers/Pants in Azerbaijan
... promotional campaigns carried out by manufacturers. In addition, parents are increasingly focused on comfort and the health of their children’s skin. Euromonitor International's Nappies/Diapers/Pants in Azerbaijan report offers a comprehensive guide to the size and ... Read More
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Nappies/Diapers/Pants in Bolivia
... players in nappies, which ultimately fuelled higher prices. Most brands are imported for sale in Bolivia, whilst locally produced brands are forced to import almost all of their raw materials. In the face of high ... Read More
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Nappies/Diapers/Pants in Greece
... which required companies to lower prices on essential items, including standard nappies. As a result, shelf prices for basic nappies declined, leading manufacturers to scale back promotional activity in an effort to maintain profitability. While ... Read More
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Nappies/Diapers/Pants in Saudi Arabia
... raw materials, production and logistics to consumers. Parents - particularly those with higher disposable incomes - have become more inclined to invest in premium diaper products that provide greater comfort, quality and skin protection, including... ... Read More
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Wipes in Saudi Arabia
... COVID-19 pandemic has further encouraged consumers to seek out products that support cleanliness, with disinfectant and antibacterial wipes witnessing particularly strong demand. As more people move to urban areas, there is a marked shift towards ... Read More
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Nappies/Diapers/Pants in Dominican Republic
... to ensure quality in terms of levels of absorption and skin sensitivity. Consumers also mixed brand use, depending on their needs, and for instance prioritised higher quality when they out and about. Euromonitor International's Nappies/Diapers/Pants ... Read More
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Wipes in Canada
... offer, and their alignment with broader wellness trends. However, baby wipes, the largest category within wipes, experienced a 2% decline in value sales. This was due to shifting consumer preferences, concerns over their non-flushability, market ... Read More
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Nappies/Diapers/Pants in Denmark
... such as discount stores. Euromonitor International's Nappies/Diapers/Pants in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing ... Read More
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Wipes in Denmark
... of modern households. Euromonitor International's Wipes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Wipes in Bolivia
... abroad, which pushed up retail prices. Baby wipes is the largest category and most dynamic wipes category in Bolivia. Baby wipes sales rose dramatically in the post-pandemic era, as wet wipes were used in more ... Read More
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Nappies/Diapers/Pants in Egypt
... which has reduced the number of potential consumers. In addition, high inflation and rising living costs have placed significant pressure on household budgets, forcing many consumers to prioritise essential expenses over discretionary purchases. Faced with ... Read More
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Wipes in Romania
... significantly drove this strong performance. Euromonitor International's Wipes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More
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Wipes in Costa Rica
... were able to lower their product prices, making them more accessible to consumers. As a result, consumers were able to purchase more at lower prices, which contributed to an increase in volume sales over the ... Read More
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Wipes in Dominican Republic
... babies and parents appreciate the convenience of wipes rather than having to use cottonwool and water. However, baby wipes are also increasingly used for other functions, such as cleaning or even as a way of ... Read More
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Global Baby Car Seat Market 2025-2029
... car seat market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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Nappies/Diapers/Pants in the Netherlands
... temporary uptick in births during the pandemic did not lead to sustained higher demand, keeping volume growth subdued. Inflationary pressures contributed to the rise in unit prices, enabling manufacturers to achieve value growth despite stagnant ... Read More
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Nappies/Diapers/Pants in Kenya
... as cloth nappies continued to decline in popularity. The largest category in 2024 was newborn nappies/diapers, benefiting significantly from Kenya's rising birth rates and a shift in parental preferences towards using nap... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Nappies/Diapers/Pants in Vietnam
... such as Ho Chi Minh and Hanoi continue to decline, growth has been supported by increased product awareness among parents in suburban and rural areas. These consumers are becoming more discerning when choosing the right ... Read More
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Wipes in Vietnam
... convenient solutions for maintaining cleanliness. Growth is further fuelled by a broader range of brands entering the market and offering significant discounts on TikTok Shop, supported by the popularity of viral videos. Euromonitor International's Wipes ... Read More
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Nappies/Diapers/Pants in Germany
... in 2024, overall demand remained above pre-pandemic levels. Despite lower inflation, prices of nappies/diapers/pants remained relatively high during the year due to elevated production costs. In addition, consumer confidence remained at moderate levels in Germany ... Read More
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