Consumer and Market Insights: Wine Market in Germany
The Wine market in Germany will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Still Wine is the largest category and is also forecast to register the fastest growth in value terms during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel in the market
Of the three categories analyzed, Still Wine will be the largest as well as fastest growing value category, registering a CAGR of 2.5% during 2015-2019
The Wine market in Germany accounted for more than three- fourth of Wine & Spirits sales during 2010-2013
Bottle is the only outer type used for packaging of products in the German Wine market
Private label products had high market penetration of 53.7% in 2014. They compete with brands, which has resulted in a private label products gaining market share from brands during 2011-2014
Canadean’s Consumer and Market Insights report on the Wine market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, and others; container data for: Bottle, Carton, Bag-in-Box, and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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