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Consumer and Market Insights: Wine Market in Germany

Consumer and Market Insights: Wine Market in Germany

Summary

The Wine market in Germany will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Still Wine is the largest category and is also forecast to register the fastest growth in value terms during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel in the market

Key Findings

Of the three categories analyzed, Still Wine will be the largest as well as fastest growing value category, registering a CAGR of 2.5% during 2015-2019

The Wine market in Germany accounted for more than three- fourth of Wine & Spirits sales during 2010-2013

Bottle is the only outer type used for packaging of products in the German Wine market

Private label products had high market penetration of 53.7% in 2014. They compete with brands, which has resulted in a private label products gaining market share from brands during 2011-2014

Synopsis

Canadean’s Consumer and Market Insights report on the Wine market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, and others; container data for: Bottle, Carton, Bag-in-Box, and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview
Market value and volume for the German Wine market
Historical and projected consumption in the German Wine market
Market volume of the German Wine by category
Historical and project market value of the German Wine by category
Winners and losers in the German Wine market
Average category level pricing in the German Wine market
Segment share of the category and change in market share in the German Wine market
Retail Landscape and Key Distribution Channels
Leading retailers in the German Wine/Spirits market
Leading distribution channels in the German Wine market
Leading distribution channels by category in the German Wine market
Packaging
Spirits market by type of packaging
Spirits market by type of packaging closure/outer
Spirits market by type of packaging, forecast
Brand and Private Label Share
Leading brands in the German Wine market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadian
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, US$) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Wine & Spirits, 2010-2013
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Brand share analysis by categories, 2014

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