Gauging Facebook's Impact on Local Advertising
Facebook has burst so quickly onto the media world that its sweeping impact on local advertising has been easy to overlook. Our 23-page report sizes up the damage, comparing it to Google's romp in the mid-2000s but showing that Facebook actually may have more steam. It shows that Facebook last year carved a 7% slice out of U.S. local advertising and a 15% share of the digital advertising pie. The report offers a unique glimpse of who's buying ads, how much they're spending, and what else they're buying.
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