Digital Signage M2M and IoT Applications is the third consecutive report from Berg Insight analysing the latest developments on the global digital signage market. This strategic research report from Berg Insight provides you with 60 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
Highlights from the third edition of the report:
Detailed analysis of the digital signage industry.
Summary of the latest industry trends and developments.
Updated in-depth profiles of key players in the digital signage markets.
Reviews of vendor strategies and competitive dynamics.
Perspectives on the impact of new technological advancements.
Extensive global and regional market forecasts lasting until 2024.
This report answers the following questions:
How many connected digital signs are there worldwide?
What is the potential market size for digital signage solutions?
Which trends and developments are shaping the market?
Which are the leading digital signage display, CMS and media playervendors?
How is the competitive landscape evolving?
How are technological advancements affecting the industry?
Digital signage is an ambiguous term used in reference to a wide range of solutions forpresenting media and information on digital displays. There is no universally accepteddefinition on what the term encompasses, but it generally includes a broad range of solutionsas diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight’sdefinition is a system that comprises a connected display screen, a media player and acontent management system that are managed over a local network or remotely. Systemsthat require manual intervention, such as swapping an SD card in the media player to loadnew content, are left outside of the scope of this report.
The first connected digital signage solutions were commercially launched about threedecades ago. Since then, digital signage solutions have found their way into nearly everypossible vertical market and a wide variety of application areas. The untapped potential is stillvast and the industry is expected to continue to experience strong annual growth rates in thecoming years. Berg Insight forecasts that global shipments of display screens for digitalsignage will grow from 17.2 million units in 2019 at a compound annual growth rate (CAGR)of 13.8 percent to reach 32.8 million units by 2024. The number of digital signage displays inactive use is at the same time estimated to grow at a CAGR of 15.2 percent during the nextfive years from 63.8 million units in 2019 to 129.4 million units in 2024.
Leading providers of digital signage solutions include CMS software providers such as Scala(owned by STRATACACHE) as well as Four Winds Interactive and Signagelive; media playervendors such as BrightSign, AOPEN and IAdea; and display manufacturers such asSamsung, LG and Panasonic as well as NEC Display Solutions (majority-owned by Sharp).Despite many well-known vendors active in the market, the value chain is still fragmented andhundreds of companies compete worldwide. Industry consolidation has however intensifiedwith numerous high-profile M&As in recent years. Berg Insight anticipates that marketdevelopments will accelerate in the coming years and increase the legitimacy of digitalsignage as a central platform for digital marketing.
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