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Home Shopping - AustriaPublished by: Mintel International Group Ltd. Published: Dec. 1, 2003 - 181 Pages Table of ContentsExecutive Summary - Austria Well developed home shopping market High spend per capita Mail order outperformed in 2002 Above average spend per head on direct selling E-commerce a long way to go Executive Summary - Europe European market worth €67.8bn Northern Europe heads spend per capita Mail order sector dominates Less common in Southern and Central/Eastern Europe Losing market share Bounce back in 2002 Can this momentum be sustained? Is e-commerce simply replacing other home shopping sales? Other e-commerce players Limited growth for direct selling in Northern Europe But prospects unexciting Television shopping Multi-channel may be the answer European Home Shopping - Summary and Outlook Report scope Home shopping - A definition and methods of selling Figure 1: Home shopping market: Sector type and methods of selling Home shopping market size Figure 2: Europe: Home shopping market, sales by country, 2002 Figure 3: Europe: Home shopping market, sales per capita, 2002 Mail order sector Mail order dominates the home shopping market Figure 4: Mail order sales as % of home shopping sales, 2002 Share of all retailing Figure 5: Europe: Mail order sales as a % of total retail sales by country, 2002 Figure 6: Europe: Mail order sales per capita by country, 2002 Performance relative to all retailing Figure 7: Europe: Mail order as a % of all retail sales, by country, 1998-2002 Bounce back in 2002 European performance Figure 8: Europe: Mail order sales as % of all retail sales, 1994-2002 Was this a one off? Impact of online sales Sector forecasts Figure 9: European mail order: sector sales by country, 2002 and 2007f Direct selling sector Figure 10: Europe: Direct selling as a % of all retail sales, by country, 2002 Figure 11: Europe: Direct selling sales per capita by country, 2002 Figure 12: Europe: Direct selling sales as a % of home shopping market, 2002 Sales trends Figure 13: FEDSA: Member sales data and trends, 1996-2002 Prospects E-commerce sector Sales trends Figure 14: Europe: E-commerce sales by country, 2002 Figure 15: Europe: E-commerce sales per capita by country, 2002 Figure 16: Europe: E-commerce sales as a % of total retail sales, by country, 2002 Prospects Television shopping sector Sales trends Prospects Corporate activity Littlewoods acquires GUS home shopping interests Other corporate activity Cross border activity Figure 17: Europe: Leading mail order companies - Cross border activities, 2003 Figure 18: Europe: Direct response and direct sellers - Cross border activities, 2003 Leading players - winners and losers Figure 19: Europe: Leading home shopping retailers and market shares, 2002 Mail order retailers The key German players Redcats pushes the multi-channel strategy GUS abandons its roots Mixed outcomes at Next and N Brown Direct response Direct sellers Television operators Internet players Multi-channel strategy Background Data - Austria Population Figure 20: Austria: Population trends, 1997-2001 Figure 21: Austria: Population, by age group and sex, 2001* Figure 22: Austria: Households, 2001 and 2002 Figure 23: Austria: Regions, 2001 Figure 24: Austria: Major cities, 2001 Economy Figure 25: Austria: Gross domestic product, 1995-2002 Figure 26: Austria: Consumer prices, 1995-2003 Figure 27: Austria: Consumer expenditure, 1995-2002 Figure 28: Austria: Detailed breakdown of consumer expenditure, 1997-2001 The Austrian Home Shopping Market Introduction Market value Figure 29: Austria: Home shopping market, 2002 Top players Figure 30: Austria: Leading home shopping retailers, 2002 Market value Figure 31: Austria: Home shopping market size by segment, 2002 Mail order sector Sector value and trends Figure 32: Austria: Mail order sector sales, 1998-2002 Leading players Figure 33: Austria: Leading mail order operators, 2002 Figure 34: Austria: Mail order members of the Handelsverband, 2002 Direct selling sector Sector value and trends Figure 35: Austria: Direct selling sector - FEDSA members data, 2001 and 2002 Figure 36: Austria: Direct selling sector, 1995-2000 Leading players Figure 37: Austria: Direct Selling Sector - Leading players, 2003 E-commerce sector Internet access Figure 38: Austria: Internet penetration by age, 2002 Figure 39: Austria: E-commerce market data, 1998-2003 Products and services purchased Figure 40: Austria: Products bought online by Internet users, 2001 Major players Figure 41: Austria: Leading websites for E-shopping, 2002 Television shopping sector Enterprise data Figure 42: Austria: Home shopping retailers - Enterprise numbers by type, 1997-2001 Leading home shopping retailers Market shares Figure 43: Austria: Leading home shopping companies, 2002 Prospects and forecasts Forecasts Figure 44: Austria: Mail order sales forecasts, 2002-07f Figure 45: Austria: Mail order sales relative to all retail sales, 1998-2007f Major Company Profiles Bertelsmann Background Financial data Group Figure 46: Bertelsmann Group: Financial performance, 1998-2002 DirectGroup Figure 47: Bertelsmann DirectGroup: Financial performance, 2000-02 Figure 48: Bertelsmann DirectGroup: Sales by region and business type, 2002 DirectGroup operations Figure 49: Bertelsmann: DirectGroup clubs and businesses, 2002 Europe Figure 50: BCA: Leading clubs, 2003 USA Asia SWOT Bruno Bader Background Financial data Catalogues Outlets E-commerce SWOT Damart (Damartex) Background Financial data Figure 51: Damart: Financial performance, 1997/98-2001/02 France International UK Figure 52: Damart UK: Subsidiaries performance, 1998/99-2001/02 Outlets Catalogues E-commerce SWOT KarstadtQuelle Background The merger and 10 point plan 2003+ to replace the 10 point plan New corporate structure Figure 53: KarstadtQuelle: Sales by division, 2001 and 2002 Figure 54: KarstadtQuelle: Profits by division, 2002 Multi-channel strategy Financial data Premerger numbers Figure 55: KarstadtQuelle: Mail order sales performance, 1998 and 1999 Post merger numbers and bounce back in Germany in 2002 Figure 56: KarstadtQuelle: Mail order financial performance, 2000-02 Figure 57: KarstadtQuelle: Germany - Mail order market share by segment, 2000-02 2002 divisional results Figure 58: KarstadtQuelle: European mail order market share, 2000-02 2003 interim results Catalogues Universal mail order Speciality mail order Figure 59: KarstadtQuelle: Specialist catalogue businesses, 2003 International Operations and systems E-commerce Figure 60: KarstadtQuelle: German online sales, 1999-2002 Figure 61: KarstadtQuelle: Major websites, 2003 SWOT Klingel Background Financial data Catalogues Outlets E-commerce SWOT Otto (GmbH & Co KG) Background History and ownership Mail order development Asian activities Growing multi-channel approach European retail outlets European joint ventures Non-retail activities Financial data Group performance Figure 62: Otto Group: Financial performance, 1998/99-2002/03 European retail performance Figure 63: Otto Group: European retail sales performance, 2001/02 and 2002/03 Figure 64: Otto Group: European retail sales by subsidiary company, 2002/03 European retail sales by country Figure 65: Otto group: Estimated European retail sales by country, 2002/03 European operating companies Figure 66: Otto Group: European home shopping interests by country and brand, 2002/03 Germany Operations and systems E-commerce Figure 67: Otto Group: European websites, 2003 SWOT Redcats (PPR) Background Group Figure 68: PPR: Group sales, 2002 Redcats Figure 69: Redcats: International interests of European catalogues, 2002 Outlets Figure 70: Redcats: Outlet data, 2002 Financial data Figure 71: Redcats: Financial performance, 1998-2002 Figure 72: Redcats: Turnover by division, 2001-02 Figure 73: Redcats: Turnover by channel, 2001-02 Figure 74: Redcats: Sales by product category, 2002 Figure 75: Redcats: Sales by region, 2002 Interim results Figure 76: Redcats: Interim sales growth, selected data, 2003 Catalogues Big books Specialist catalogues E-commerce Figure 77: PPR: Sales over the Internet, 2000-02 Figure 78: PPR Group: Non-mail order E-commerce sites, 2003 Figure 79: Redcats: Mail order e-commerce sites, 2003 SWOT Alticor (Amway) Background Figure 80: Amway: European operations, dates of entry Financial data Figure 81: Alticor: Financial performance, 1996-2002 Figure 82: Amway UK: Financial performance, 1996/97-2000/01 Products E-commerce Figure 83: Amway: European websites, 2003 SWOT Avon Background History and internationalisation Figure 84: Avon: Year of entry in European countries Direct selling channel Other retail channels Financial data Figure 85: Avon: Group sales and profits by geographic region, 2002 Figure 86: Avon: Financial performance, 1998-2002 Figure 87: Avon European division: Sales as % of all European non-store retailing, 1998-2002 Figure 88: Avon: European divisional sales by country, 2002 Products Figure 89: Avon: Global sales by product breakdown, 2002 Figure 90: Avon: Key beauty own brands by category E-commerce Figure 91: Avon: European Websites, 2003 SWOT Vorwerk Background Financial data Figure 92: Vorwerk: Financial performance, 1998-2002 Figure 93: Vorwerk Group: Sales by main operating division, 2002 Figure 94: Vorwerk: Direct sales performance, 1999-2002 Products E-commerce Figure 95: Vorwerk websites, 2003 SWOT amazon.com Background History and product diversification Internationalisation Other associated activities Structural reorganisation Group finally moves into profit Financial data Figure 96: Amazon.com: Financial performance, 1997-2002 International division Figure 97: Amazon.com: Sales by business segment, 2000-02 Figure 98: Amazon: Sales by division, 2000 and 2002 Interim results 2003 Products Operations and systems SWOT TV-Shop (MTG) Background MTG Group Figure 99: MTG Group Structure: Sales by main operating division, 2002 TV-Shop Financial data Figure 100: MTG: Financial performance, 1998-2002 Figure 101: MTG: TV-Shop division by major component, 2000-02 E-commerce SWOT Tupperware Background Agents Diversification Financial data Figure 102: Tupperware Group: Financial performance, 1998-2002 Figure 103: Tupperware: Sales performance in Germany vs the rest of Europe, 1998-2002 Figure 104: Tupperware Europe: Germany's share of revenues, 1998 vs 2002 The UK Figure 105: Tupperware: UK financial performance, 1997-2001 Mixed performance in Q1-Q3 2003 Products Figure 106: Tupperware: Websites, 2002 E-commerce SWOT Mini Company Profiles Conrad Background E-commerce Financial data Outlets Figure 107: Conrad: Store data, 2001 and 2002 Ritter Background Financial data AbstractOur full 2003 coverage on "Home Shopping in Europe" covers the 19 largest home shopping markets in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Hungary and Poland. We have not included the small Baltic States, or the Slovak Republic and nor have we included Romania and Bulgaria which though larger in population are still underdeveloped in economic and retail terms. These markets are covered in our more general report "Retailing in Emerging European Markets", also published in 2003.
Company profiles are included in reports for countries in which they operate, or are about to enter. In the case of Amazon.com, we have profiled it in every country. Although this pure Internet retailer is only present in the UK, France and Germany, its products can be purchased from further afield. |
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