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Home Shopping - Czech RepublicPublished by: Mintel International Group Ltd. Published: Dec. 1, 2003 - 159 Pages Table of ContentsExecutive Summary - Czech Republic The most developed of the Central European markets Catalogue mail order is the principal platform E-commerce growing rapidly with domestic players at the forefront... ...boosted by rapidly growing Internet access Direct selling remains significant boosted by early uptake in the 1990s Foreign operators dominate Executive Summary - Europe European market worth €67.8bn Northern Europe heads spend per capita Mail order sector dominates Less common in Southern and Central/Eastern Europe Losing market share Bounce back in 2002 Can this momentum be sustained? Is e-commerce simply replacing other home shopping sales? Other e-commerce players Limited growth for direct selling in Northern Europe But prospects unexciting Television shopping Multi-channel may be the answer European Home Shopping - Summary and Outlook Report scope Home shopping - A definition and methods of selling Figure 1: Home shopping market: Sector type and methods of selling Home shopping market size Figure 2: Europe: Home shopping market, sales by country, 2002 Figure 3: Europe: Home shopping market, sales per capita, 2002 Mail order sector Mail order dominates the home shopping market Figure 4: Mail order sales as % of home shopping sales, 2002 Share of all retailing Figure 5: Europe: Mail order sales as a % of total retail sales by country, 2002 Figure 6: Europe: Mail order sales per capita by country, 2002 Performance relative to all retailing Figure 7: Europe: Mail order as a % of all retail sales, by country, 1998-2002 Bounce back in 2002 European performance Figure 8: Europe: Mail order sales as % of all retail sales, 1994-2002 Was this a one off? Impact of online sales Sector forecasts Figure 9: European mail order: sector sales by country, 2002 and 2007f Direct selling sector Figure 10: Europe: Direct selling as a % of all retail sales, by country, 2002 Figure 11: Europe: Direct selling sales per capita by country, 2002 Figure 12: Europe: Direct selling sales as a % of home shopping market, 2002 Sales trends Figure 13: FEDSA: Member sales data and trends, 1996-2002 Prospects E-commerce sector Sales trends Figure 14: Europe: E-commerce sales by country, 2002 Figure 15: Europe: E-commerce sales per capita by country, 2002 Figure 16: Europe: E-commerce sales as a % of total retail sales, by country, 2002 Prospects Television shopping sector Sales trends Prospects Corporate activity Littlewoods acquires GUS home shopping interests Other corporate activity Cross border activity Figure 17: Europe: Leading mail order companies - Cross border activities, 2003 Figure 18: Europe: Direct response and direct sellers - Cross border activities, 2003 Leading players - winners and losers Figure 19: Europe: Leading home shopping retailers and market shares, 2002 Mail order retailers The key German players Redcats pushes the multi-channel strategy GUS abandons its roots Mixed outcomes at Next and N Brown Direct response Direct sellers Television operators Internet players Multi-channel strategy Background Data - Czech Republic Population Figure 20: Czech Republic: Population trends, 1998-2002 Figure 21: Czech Republic: Population, by age group and sex, 2001 Figure 22: Czech Republic: Households, 1991-2001 Figure 23: Czech Republic: Major cities, 2002 Economy Figure 24: Czech Republic: Gross domestic product, 1995-2002 Figure 25: Czech Republic: Consumer prices, 1995-2002 Figure 26: Czech Republic: Consumer expenditure, 1995-2002 Figure 27: Czech Republic: Detailed breakdown of consumer expenditure, 1996-2000 Figure 28: Czech Republic: Detailed breakdown of consumer spending, 1999-2001 The Czech Home Shopping Sector Introduction Market value Figure 29: Czech Republic: Home shopping market, 2002 Top players Figure 30: Czech Republic: Major home shopping retailers, 2002 Market value Figure 31: Czech Republic: Home shopping market size, 2002 Mail order sector Market value and trends Figure 32: Czech republic: Specialist mail order retailers' sales, 1998-2002 Leading players Figure 33: Czech Republic: Leading home shopping operators, 2003 Figure 34: Czech Republic: Membership of ADMAZ (Czech direct marketing and mail order trade association), 2002 Direct selling sector Market value and trends Figure 35: Czech Republic - FEDSA members data, 1998-2002 Leading players Figure 36: Czech Republic: Membership of CNSPP (Czech Direct Selling Association) 2003 E-commerce Access to technology Barriers to e-commerce growth E-tailers Products Market value Leading retailers Market shares Prospects and forecasts Forecasts Major Company Profiles Bertelsmann Background Financial data Group Figure 37: Bertelsmann Group: Financial performance, 1998-2002 DirectGroup Figure 38: Bertelsmann DirectGroup: Financial performance, 2000-02 Figure 39: Bertelsmann DirectGroup: Sales by region and business type, 2002 DirectGroup operations Figure 40: Bertelsmann: DirectGroup clubs and businesses, 2002 Europe Figure 41: BCA: Leading clubs, 2003 USA Asia Camif Group Background New strategy - cat@mag International Group structure Figure 42: Camif: Group structure and holdings, 2002 Figure 43: Camif: Group operating divisions, 2002 Financial data Figure 44: Camif Group: Financial performance, 1998-2002 Catalogues Product Figure 45: Group Camif: Estimated group product mix, 2001 E-commerce SWOT KarstadtQuelle Background The merger and 10 point plan 2003+ to replace the 10 point plan New corporate structure Figure 46: KarstadtQuelle: Sales by division, 2001 and 2002 Figure 47: KarstadtQuelle: Profits by division, 2002 Multi-channel strategy Financial data Premerger numbers Figure 48: KarstadtQuelle: Mail order sales performance, 1998 and 1999 Post merger numbers and bounce back in Germany in 2002 Figure 49: KarstadtQuelle: Mail order financial performance, 2000-02 Figure 50: KarstadtQuelle: Germany - Mail order market share by segment, 2002 2002 divisional results Figure 51: KarstadtQuelle: European mail order market share, 2000-02 2003 interim results Catalogues Universal mail order Speciality mail order Figure 52: KarstadtQuelle: Specialist catalogue businesses, 2003 International Operations and systems E-commerce Figure 53: KarstadtQuelle: German online sales, 1999-2002 Figure 54: KarstadtQuelle: Major websites, 2003 SWOT Otto (GmbH & Co KG) Background History and ownership Mail order development Asian activities Growing multi-channel approach European retail outlets European joint ventures Non-retail activities Financial data Group performance Figure 55: Otto Group: Financial performance, 1998/99-2002/03 European retail performance Figure 56: Otto Group: European retail sales performance, 2001/02 and 2002/03 Figure 57: Otto Group: European retail sales by subsidiary company, 2002/03 European retail sales by country Figure 58: Otto group: Estimated European retail sales by country, 2002/03 European operating companies Figure 59: Otto Group: European home shopping interests by country and brand, 2002/03 Germany Operations and systems E-commerce Figure 60: Otto Group: European websites, 2003 SWOT Alticor (Amway) Background Figure 61: Amway: European operations, dates of entry Financial data Figure 62: Alticor: Financial performance, 1996-2002 Figure 63: Amway UK: Financial performance, 1996/97-2000/01 Products E-commerce Figure 64: Amway: European websites, 2003 SWOT Avon Background History and internationalisation Figure 65: Avon: Year of entry in European countries Direct selling channel Other retail channels Financial data Figure 66: Avon: Group sales and profits by geographic region, 2002 Figure 67: Avon: Financial performance, 1998-2002 Figure 68: Avon European division: Sales as % of all European non-store retailing, 1998-2002 Figure 69: Avon: European divisional sales by country, 2002 Products Figure 70: Avon: Global sales by product breakdown, 2002 Figure 71: Avon: Key beauty own brands by category E-commerce Figure 72: Avon: European Websites, 2003 SWOT Tupperware Background Agents Diversification Financial data Figure 73: Tupperware Group: Financial performance, 1998-2002 Figure 74: Tupperware: Sales performance in Germany vs the rest of Europe, 1998-2002 Figure 75: Tupperware Europe: Germany's share of revenues, 1998 vs 2002 The UK Figure 76: Tupperware: UK financial performance, 1997-2001 Mixed performance in Q1-Q3 2003 Products E-commerce Figure 77: Tupperware: Websites, 2002 SWOT Vorwerk Background Financial data Figure 78: Vorwerk: Financial performance, 1998-2002 Figure 79: Vorwerk Group: Sales by main operating division, 2002 Figure 80: Vorwerk: Direct sales performance, 1999-2002 Products E-commerce Figure 81: Vorwerk websites, 2003 SWOT amazon.com Background History and product diversification Internationalisation Other associated activities Structural reorganisation Group finally moves into profit Financial data Figure 82: Amazon.com: Financial performance, 1997-2002 International division Figure 83: Amazon.com: Sales by business segment, 2000-02 Figure 84: Amazon: Sales by division, 2000 and 2002 Interim results 2003 Products Operations and systems SWOT Mini Company Profiles Conrad Background E-commerce Financial data Outlets Figure 85: Conrad: Store data, 2001 and 2002 Winston International Background AbstractOur full 2003 coverage on "Home Shopping in Europe" covers the 19 largest home shopping markets in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Hungary and Poland. We have not included the small Baltic States, or the Slovak Republic and nor have we included Romania and Bulgaria which though larger in population are still underdeveloped in economic and retail terms. These markets are covered in our more general report "Retailing in Emerging European Markets", also published in 2003.
Company profiles are included in reports for countries in which they operate, or are about to enter. In the case of Amazon.com, we have profiled it in every country. Although this pure Internet retailer is only present in the UK, France and Germany, its products can be purchased from further afield. |
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