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Jupiter Consumer Survey Report: Travel, 2003Published by: Jupiter Research Corporation Published: Apr. 16, 2003 - 18 Pages Table of ContentsTable of Figures: 1. How Consumers Used the Internet While Planning Their Last Trip 2. How Consumers Decide Where to Purchase 3. Where Consumers Purchased Flight and Hotel Products, and Why They Did So 4. Decisions Made Prior to Online Research 5. Tasks Consumers Complete Online 6. Features Most Popular with Travel Consumers 7. Factors that Would Motivate Consumers to Book More Travel Online 8. Where Consumers Report They Find the Best Airfares 9. Where Consumers Report They Find the Best Hotel Rates 10. Site Consumers Will Use if Airfares Are All the Same 11. Factors Motivating Consumers to Purchase Off-line AbstractOnline travel buyers continue to shop around for lower fares and rates prior to purchasing, despite myriad marketing messages by sites touting low rates. Indeed, the low-price message has caused consumers to be less loyal and more confused about where to actually find low prices for travel. According a recent Jupiter Consumer Survey, aside from price, consumers are motivated by strong customer service, loyalty points, and, unfortunately for online agencies and suppliers, inertia.Lead Analyst: Jared Blank Contributing Analysts: David Card, Corina Matiesanu Get Full Details About This Report >> |
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