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38 Million Boomers to be 50+ by 2005: Insights To Help You Tap This Trillion Dollar Market

Published by: FIND/SVP

Published: Jun. 1, 2002 - 40 Pages


Table of Contents


  • Expectations Versus Reality
    Pages 2 - 7
  • A Closer Look At The Numbers:
    4+ Million Boomers Turn 50 Every Year
    Pages 8 - 16
  • Health, Wellness, Anti-aging And
    Appearance
    Pages 17 - 24
  • Financial Products Services
    Pages 24 - 29
  • Feathering, Or Refeathering The Nest
    Pages 29 - 31
  • Escape And Indulgence
    Pages 31 - 32
  • Apparel: Wake Up And Cut It Right
    Page 32
  • Ok I’m Sold, Now How Do I Reach Them
    Pages 33 - 35
  • Conclusion and Appendices
    Pages 35 - 39
  • About FIND/SVP

Abstract

By 2005, 38 million Baby Boomers will be 50+. They will be spending over a trillion dollars annually. But on what? And what should your business do about it now? This Research Brief provides new insights into the demographic and financial facts, and finds plenty of surprises — like how NOT to talk to the Boomers if you want their business. You'll see ideas on what products and services may boom — or bust unexpectedly, and how some companies may already be missing the market. This Brief is absolute must reading for anyone interested in a share of a market segment set to increase by 50% in less than 48 months.

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