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Cafés/Bars in Morocco

Publisher Euromonitor International
Published Mar 24, 2026
Length 25 Pages
SKU # EP21075008

Description

Cafés/bars experience steady growth in Morocco in 2025. Factors at play include a record-setting tourism boom, evolving local urban lifestyles and a shift toward modern, digitalised service formats. However, high wholesale prices for coffee impact profit margins, through higher costs and reduced consumer spending.

Euromonitor International's Cafés/Bars in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bars/Pubs, Cafés, Chained Cafés/Bars, Independent Cafés/Bars, Juice/Smoothie Bars, Specialist Coffee and Tea Shops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Cafés/Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Cafés/Bars in Morocco
Euromonitor International
March 2026
List Of Contents And Tables
CAFÉS/BARS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Costs remain high
INDUSTRY PERFORMANCE
Cafés continues to be most popular foodservice channel
Specialty coffee and tea chains performs best, thanks to their ability to combine quality and customer experience
Profit margins under pressure
WHAT’S NEXT?
Fall in constant value sales over forecast period
Greater efficiency, digitalisation, and personalisation
Growing focus on sustainability
COMPETITIVE LANDSCAPE
Atlas Hospitality Morocco holds on to tight lead
Illy Caffé enjoys growing visibility, among local and international consumers
Independent cafés/bars dominate
CATEGORY DATA
Table 1 Cafés/Bars by Category: Units/Outlets 2020-2025
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2021-2025
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2022-2025
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2025-2030
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2025-2030
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2025-2030
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2025-2030
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2025-2030
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Resilience in challenging environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive performance, despite continuing food inflation
Eat-in continues to dominate fulfillment
Customer experience and loyalty programs undergo an evolution
WHAT’S NEXT?
Minimal constant value growth over forecast period
Consumer foodservice more immersive, automated, and personalised
Increasing focus on sustainability
COMPETITIVE LANDSCAPE
First Restaurant International continues to lead
Illycaffè enjoys growing success thanks to its targeted expansion strategy
Food Dev.Corp active in sustainable consumer foodservice in Morocco
CHANNELS
Independent operators dominate
Digitalisation, sustainability and evolving consumer expectations reshaping consumer foodservice
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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