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Consumer Foodservice in Morocco

Publisher Euromonitor International
Published Mar 24, 2026
Length 86 Pages
SKU # EP21075140

Description

Consumer foodservice in Morocco recorded positive current value growth in 2025, supported by rising demand, easing inflation, expanding chained networks and evolving consumer expectations. Eatin continued to be popular, due to the strong cultural role that shared meals play, while delivery and drive-through registered healthy value growth in major cities. Digitisation plays in increasing role in limitedservice restaurants, while cafés/bars benefit from growing coffee culture and tourism. Fullser...

Euromonitor International's Consumer Foodservice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

86 Pages
Consumer Foodservice in Morocco
Euromonitor International
March 2026
List Of Contents And Tables
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Resilience in challenging environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive performance, despite continuing food inflation
Eat-in continues to dominate fulfillment
Customer experience and loyalty programs undergo an evolution
WHAT’S NEXT?
Minimal constant value growth over forecast period
Consumer foodservice more immersive, automated, and personalised
Increasing focus on sustainability
COMPETITIVE LANDSCAPE
First Restaurant International continues to lead
Illycaffè enjoys growing success thanks to its targeted expansion strategy
Food Dev.Corp active in sustainable consumer foodservice in Morocco
CHANNELS
Independent operators dominate
Digitalisation, sustainability and evolving consumer expectations reshaping consumer foodservice
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robust growth in 2025
INDUSTRY PERFORMANCE
Limited-service restaurants perform well off the back of targeted advertising and outlet expansion
Chicken limited-service restaurants gain most value share
Value for money, as well as personalisation, key drivers of sales
WHAT’S NEXT?
Healthy outlook over forecast period
Further digitalisation in fulfillment
Sustainability gains ground
COMPETITIVE LANDSCAPE
McDonalds continues to have commanding lead
Pizza Hut gains most value share
Independent operators dominate sector
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CAFÉS/BARS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Costs remain high
INDUSTRY PERFORMANCE
Cafés continues to be most popular foodservice channel
Specialty coffee and tea chains performs best, thanks to their ability to combine quality and customer experience
Profit margins under pressure
WHAT’S NEXT?
Fall in constant value sales over forecast period
Greater efficiency, digitalisation, and personalisation
Growing focus on sustainability
COMPETITIVE LANDSCAPE
Atlas Hospitality Morocco holds on to tight lead
Illy Caffé enjoys growing visibility, among local and international consumers
Independent cafés/bars dominate
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2020-2025
Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2021-2025
Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2022-2025
Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2025-2030
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2025-2030
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2025-2030
Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2025-2030
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2025-2030
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
FULL-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heathy value growth in 2025
INDUSTRY PERFORMANCE
Best performing consumer foodservice channel in 2025
Asian full-service restaurants register highest value growth
A unique atmosphere key driver of sales
WHAT’S NEXT?
Fall in constant value sales over forecast period
Personalisation and customer service key to success
Growing focus on sustainability
COMPETITIVE LANDSCAPE
Akwa Group, a major player
Ristorante Pasta Di Luigi gains most value share
Independent restaurants dominate
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
SELF-SERVICE CAFETERIAS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resilience, in face of high operating costs
INDUSTRY PERFORMANCE
High operating costs impact profit margins
Independent operators hold monopoly
Increasingly premium positioning
WHAT’S NEXT?
Increased competition from limited-service restaurants dampens value growth
Innovation needed to widen consumer base
Growth in eat-in options
COMPETITIVE LANDSCAPE
No chained operators present
CATEGORY DATA
Table 56 Street Stalls/Kiosks: Units/Outlets 2020-2025
Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE BY LOCATION IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
High footfall key consideration
INDUSTRY PERFORMANCE
Retail performs strongly and benefits from constant flow of consumers
Growth of standalone formats more muted
Value for money varies significantly by location
WHAT’S NEXT?
Retail offers an optimised environment for consumer foodservice
Standalone facing loss of competitiveness in the face of more flexible models
Consumer foodservice sector at strategic crossroads
CATEGORY DATA
Table 70 Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 76 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
Table 77 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
Table 78 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
Table 79 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
Table 80 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
Table 81 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
Table 82 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
Table 83 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
Table 84 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
Table 85 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
Table 86 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
Table 87 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
Table 88 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
Table 89 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
Table 90 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
Table 91 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
Table 92 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
Table 93 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
Table 94 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
Table 95 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
Table 96 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
Table 97 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
Table 98 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
Table 99 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
Table 100 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
Table 101 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
Table 102 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
Table 103 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
Table 104 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
Table 105 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
Table 112 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
Table 113 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
Table 114 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
Table 115 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
Table 116 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
Table 117 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
Table 118 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
Table 119 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
Table 120 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
Table 121 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
Table 122 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
Table 123 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
Table 124 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
Table 125 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
Table 126 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
Table 127 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
Table 128 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
Table 129 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
Table 130 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
Table 131 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
Table 132 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
Table 133 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
Table 134 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
Table 135 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
Table 136 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
Table 137 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
Table 138 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
Table 139 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
Table 140 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
Table 141 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
DISCLAIMER

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