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Toilet Care in Morocco

Publisher Euromonitor International
Published Apr 03, 2026
Length 32 Pages
SKU # EP21076849

Description

Toilet care in Morocco showed dynamic growth in 2025, primarily because it continued to rise from a very low base. Sales were driven mainly by growing product awareness, increasing product visibility and a wider  product offer with the launch of affordable toilet liquids/foam, which accounts for more the majority total toilet care sales.

Euromonitor International's Toilet Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Toilet Care in Morocco
Euromonitor International
April 2026
List Of Contents And Tables
TOILET CARE IN MOROCCO
Key Data Insights
2025 Developments
Affordable Toilet Liquids Drive Sales Growth From Low Base
Key Industry Trends
CHART 1 Key Industry Trends for Toilet Care
Industry Performance
CHART 2 Carrefour Eco Planet Toilet Gel
Private Label Gains Traction with Affordable Offerings
Sustainability Becomes Key Driver in Product Development
CHART 3 L'arbre Vert Toilet Liquid
CHART 4 Value Sales of Toilet Care 2020-2030
CHART 5 Volume Sales of Toilet Care 2020-2030
CHART 6 Value Sales of Toilet Care by Category 2025
What's Next?
Affordable Toilet Liquids Likely to Continue to Drive Category Growth
Sustainability and Affordability Set to Shape Future Product Development
Surface Care Alternatives Pose Threat to Progress in Toilet Care
CHART 7 Forecast Sales of Toilet Care 2020-2030
CHART 8 Forecast Value Sales of Toilet Care by Category 2025-2030
Competitive Landscape
Pelissard and Delta Hygiene Hold Highest Share
Demand for Sustainability and Affordability Is Driving Sales
CHART 9 Company Shares of Toilet Care 2025
CHART 10 Brand Shares of Toilet Care 2025
Channels
Small Local Grocers Lead Retail Offline Sales with Proximity Advantage
Discounters Expand Rapidly with New Players and Store Openings
Retail E-Commerce Remains Small Due to Consumer Preferences
CHART 11 Retail Channels for Toilet Care 2020-2025
Economic Context
CHART 12 Economic Context for Toilet Care
CHART 13 Real GDP Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Toilet Care
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Ariel 3-In-1 Pods
CHART 21 Carrefour New Multi-Sruface Spray Bleach
CHART 22 Value Sales of Home Care 2020-2030
CHART 23 Volume Sales of Home Care 2020-2030
CHART 24 Value Sales of Home Care by Category 2025
CHART 25 Analyst Insight for Home Care
CHART 26 Forecast Sales of Home Care 2020-2030
CHART 27 Forecast Value Sales of Home Care by Category 2025-2030
CHART 28 Analyst Insight for Home Care
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN MOROCCO
Executive Summary
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
What's Next?
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Competitive Landscape
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Channels
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Economic Context
Consumer Context
Country Reports Disclaimer

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