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Surface Care in Morocco

Publisher Euromonitor International
Published Apr 03, 2026
Length 33 Pages
SKU # EP21076826

Description

Surface care sales in Morocco recorded positive current value growth in 2025, increasing by 6% to reach MAD751.3 million. Floor cleaners, the biggest category, accounted for MAD522.6 million in retail value sales. Manufacturers invested in floor cleaners remain focused on marketing, promotions and product improvements, with smaller pack sizes boosting affordability and use.

Euromonitor International's Surface Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

33 Pages
Surface Care in Morocco
Euromonitor International
April 2026
List Of Contents And Tables
SURFACE CARE IN MOROCCO
Key Data Insights
2025 Developments
Floor Cleaners Is Largest Category, Benefiting From Improved Product Formats
Key Industry Trends
CHART 1 Key Industry Trends for Surface Care
Industry Performance
Private Label Gains Traction with Premium Scents
CHART 2 Marjane Holding Is Expanding Its Offer of Floor Cleaners
Flexible Packaging Meets Modern Consumer Needs
CHART 3 Carrefour Extends its Range with Launch of Floor Wipes
CHART 4 Value Sales of Surface Care 2020-2030
CHART 5 Volume Sales of Surface Care 2020-2030
CHART 6 Value Sales of Surface Care by Category 2025
What's Next?
Smaller Packaging Formats Anticipated to Boost Adoption
Window/Glass Cleaners Set to See Fastest Retail Volume Growth
Private Label Thrives on Price Sensitivity and Retailer Expansion
CHART 7 Forecast Sales of Surface Care 2020-2030
CHART 8 Forecast Value Sales of Surface Care by Category 2025-2030
Competitive Landscape
Distra Maintains Lead as Surface Care Becomes Less Concentrated
Emerging Players and Competitive Strategies Shape the Market
CHART 9 Company Shares of Surface Care 2025
CHART 10 Brand Shares of Surface Care 2025
Channels
Small Local Grocers Maintain Lead as Consumers Rely on Offer of Credit Facilities
Discounters Drive Growth through New Players and Store Expansions
Retail E-Commerce Gains Traction as Convenience and Promotions Lure Consumers
CHART 11 Retail Channels for Surface Care 2020-2025
Economic Context
CHART 12 Economic Context for Surface Care
CHART 13 Real GDP Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Surface Care
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Ariel 3-In-1 Pods
CHART 21 Carrefour New Multi-Sruface Spray Bleach
CHART 22 Value Sales of Home Care 2020-2030
CHART 23 Volume Sales of Home Care 2020-2030
CHART 24 Value Sales of Home Care by Category 2025
CHART 25 Analyst Insight for Home Care
CHART 26 Forecast Sales of Home Care 2020-2030
CHART 27 Forecast Value Sales of Home Care by Category 2025-2030
CHART 28 Analyst Insight for Home Care
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN MOROCCO
Executive Summary
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
What's Next?
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Competitive Landscape
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Channels
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Economic Context
Consumer Context
Country Reports Disclaimer

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