Air Care in Turkey

Published by: Euromonitor International

Published: Nov. 15, 2012 - 23 Pages


Table of Contents

AIR CARE IN TURKEY
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Akat Kozmetik Sanayi Ve Ticaret As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 1 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2011
Executive Summary
Home Care Is Growing in Turkey
Added Hygiene Claims Stimulate Sales
Multinationals Dominate Home Care
the Supermarkets Channel Leads Distribution
Positive Value and Volume Growth Expected Over the Forecast Period
Key Trends and Developments
Private Label Grows in Most Categories
Multi-functional Products Gain Popularity
Small Grocery Retailers Lose Share To Supermarkets and Discounters
Home Care Products With Added Hygiene Claims Increase Sales
A Sustainability Movement Emerges in Turkey
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 3 Research Sources

Abstract

Since air care products are seen as luxury items in Turkey, their growth is highly dependent on disposable incomes. Thus as Turkey’s economy is growing rapidly, disposable incomes of Turkish people are also rising, which is positively impacting the air care category.

Euromonitor International's Air Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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