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Personal Accessories in the Netherlands

Publisher Euromonitor International
Published Mar 04, 2026
Length 42 Pages
SKU # EP20964476

Description

Personal accessories in the Netherlands saw steady retail current value growth of 4% in 2025, to reach EUR3.3 billion, driven by a growing affluent consumer base and increasing demand for luxury personal accessories. With a forecast CAGR of 5%, sales are expected to reach EUR4.2 billion in 2030. The rise of e-commerce, influencers and social media platforms, and polarisation are key trends shaping personal accessories. As consumers become more cautious with their spending, value for money channe...

Euromonitor International's Personal Accessoriesin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Personal Accessories in the Netherlands
Euromonitor International
March 2026
List Of Contents And Tables
PERSONAL ACCESSORIES IN THE NETHERLANDS
EXECUTIVE SUMMARY
Affluent consumers and digital trends drive growth for personal accessories
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Smaller Dutch brands gain traction among consumers
CHART 2 Segmented Marketing on Social Media Platforms Boosts Brand Recognition
Influencers and social media drive demand for luxury personal accessories
CHART 3 Social Media Impacts Demand for Luxury Accessories
Market polarisation affects value growth of personal accessories
CHART 4 Dutch Consumers Approach Spending with Caution Amid Economic Uncertainty
WHAT’S NEXT?
Manufacturers to target emerging consumer groups and market polarisation set to continue
Retail e-commerce expansion to continue alongside investment in flagship stores
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Global brands maintain their lead through sustained marketing and product development
CHANNELS
Specialist stores lead sales of personal accessories despite growth for retail e-commerce
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in the Netherlands 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in the Netherlands 2025
CHART 9 Consumer Landscape in the Netherlands 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bags and luggage shows resilience amidst trend toward polarisation
CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
Local brands drive sales with quality and affordable luxury products
CHART 11 Smaak Amsterdam Promotes Affordable Luxury with Small Bags
Smaller brands gain traction with sustainable and artisanal appeal
CHART 12 Domestic Products Favoured for Quality and Design
Small bags become increasingly popular among younger consumers
AI and technological innovations drive growth in bags and luggage
CHART 13 Technology Used to Ensure Safety of Luggage
WHAT’S NEXT?
Manufacturers expected to invest in design to drive growth
Segmentation set to increase uptake among men and older consumers
CHART 14 Analyst Insight
Sustainability and tech innovation to shape product development and drive business growth
COMPETITIVE LANDSCAPE
Niche brands gain traction with customisation and local production
Legacy brands leverage strong brand recognition and new product launches to drive sales
CHANNELS
Retail e-commerce gains traction as consumers seek variety and discounts
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing demand for affordable and fashionable products drives sales of jewellery
CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
Affordable products and influencers drive growth for costume jewellery
CHART 16 Manufacturers Look for Influencers to Endorse Their Brands
Local production, designs and concept fuel consumer demand for challenger brands
CHART 17 Dutch Brands Favoured by Consumers in the Netherlands
WHAT’S NEXT?
Influencers and affordable products set to drive sustained growth
Retail e-commerce expected to continue gaining share as consumer habits shift online
Men and children likely to emerge as new consumer bases
CHART 18 Analyst Insight
COMPETITIVE LANDSCAPE
Fragmentation among emerging players and established leaders
CHANNELS
Jewellery and watch specialists remains the largest channel despite e-commerce rise
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable growth underpinned by innovation, tourism, and strong exposure
CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
Steady growth as promotional activity in luxury watches remains high
CHART 20 Breitling Boosts Engagement with Younger Consumers
Traditional watches remains dominant, with heritageinspired releases
CHART 21 Seiko Reintroduces Heritage Designs to Engage Consumers
Marketing investment and craftsmanship messaging shape consumer engagement
CHART 22 Breitling Flagship Stores Inspire Younger Consumers
WHAT’S NEXT?
Heritageinspired releases and tourism to support future luxury demand
Online purchasing to accelerate growth for connected watches
CHART 23 Analyst Insight
COMPETITIVE LANDSCAPE
The Swatch Group and Apple lead with diverse portfolios
CHANNELS
Retail ecommerce gains momentum as consumers shift online for information and discounts
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium appeal and creative uses sustain growth, with polarisation seen
CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
Special editions drive luxury sales and artistic hobbies contribute to demand
CHART 25 Collectors’ Editions Boost Sales of Luxury Pens
Market polarisation and artistic hobbies shape the performance of writing instruments
CHART 26 Colouring and Creative Activities Popular Among Dutch Adults
Sustainability increasingly evident within writing instruments
CHART 27 Sustainability Gains Traction Across Writing Instruments
WHAT’S NEXT?
Manufacturers to target niche demand as writing instruments faces slow growth
Colouring expected to gain momentum as creative habits evolve
CHART 28 Analyst Insight
COMPETITIVE LANDSCAPE
Leading manufacturers maintain share in a fragmented category
CHANNELS
Offline retail dominates sales of writing instruments but retail e-commerce rises
COUNTRY REPORTS DISCLAIMER

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