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Dishwashing in Thailand

Publisher Euromonitor International
Published Mar 24, 2026
Length 35 Pages
SKU # EP21075013

Description

In 2025, dishwashing in Thailand posted stable current value growth of 2% to reach THB6.5 billion, supported by enduring hygiene habits and evolving product formats. The median disposable income per household in Thailand was increasing, supporting the demand for dishwashing products. The largest category in 2025 remained hand dishwashing, with retail sales of THB5.3 billion. This dominance is attributed to the prevailing practice of handwashing dishes in Thai households. With the urban populatio...

Euromonitor International's Dishwashing in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Dishwashing in Thailand
Euromonitor International
March 2026
List Of Contents And Tables
DISHWASHING IN THAILAND
Key Data Insights
2025 Developments
Concentrated Formulas Drive Sales Amid Economic Pressures
Key Industry Trends
CHART 1 Key Industry Trends for Dishwashing
Industry Performance
CHART 2 Pro Dishwashing Liquid Concentrate Formula with Lime
CHART 3 Analyst Insight for Dishwashing
Health and Wellness Trend Fuels Premiumisation
Quick Wash Trend Gains Prominence
CHART 4 Unilever's Sunlight Lemon Turbo DishWash
CHART 5 Value Sales of Dishwashing 2020-2030
CHART 6 Volume Sales of Dishwashing 2020-2030
CHART 7 Sales of Dishwashing by Category 2025
What's Next?
Consumers to Drive Premiumisation with Health and Convenience Considerations
Hand Dishwashing Will Remain Dominant, Automatic Dishwashing Niche
Business Impact of Trends on Dishwashing Manufacturers
CHART 8 Forecast Sales of Dishwashing 2020-2030
CHART 9 Forecast Sales of Dishwashing by Category 2025-2030
Competitive Landscape
Leading Players Maintain Grip through Premiumisation
CHART 10 Unilever's Sunlight Plus
Concentrated Formulas and Health Trends Drive Innovation
No Significant Mergers or New Entrants Expected
CHART 11 Company Shares of Dishwashing 2025
CHART 12 Brand Shares of dishwashing 2025
Channels
Grocery Retailers Dominate Dishwashing Sales through Wide Assortments and Promotions
E-Commerce Gains Traction with Convenience and Targeted Promotions
Traditional Trade Channels Decline as Modern Formats Gain Share
CHART 13 Retail Channels for Dishwashing 2020-2025
Economic Context
CHART 14 Economic Context for Dishwashing
CHART 15 Real Gdp Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Dishwashing
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer
CHART 21 Key Industry Trends for Home Care
CHART 22 Value Sales of Home Care 2020–2030.
CHART 23 Voume Sales of Home Care 2020–2030.
CHART 24 Sales of Home Care by Category 2025
CHART 25 Forecast Sales of Home Care 2020-2030
CHART 26 Forecast Sales of Home Care by Category 2025-2030
CHART 27 Unilever's Sunlight Plus Has a “Gentle on Hands, Tough on Grease” Positioning
CHART 28 Fineline Deluxe Liquid Detergent
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Analyst Insight for Home Care
CHART 32 Retail Channels for Home Care 2020-2025
CHART 33 Economic Context for Home Care
CHART 34 Real Gdp Growth 2020-2030
CHART 35 Inflation 2020-2030
CHART 36 Consumer Context for Home Care
CHART 37 Population 2020-2030
CHART 38 Consumer Expenditure 2020-2030
CHART 39 Population by Generation 2025
HOME CARE IN THAILAND
Executive Summary
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Dominates the Home Care Market in Thailand
Evolving Product Formats and Health Concerns to Drive Dynamic Growth
What's Next?
Sustainability and Technology Expected to Drive Home Care Growth
Laundry Care Will Maintain Its Dominance in Home Care
Surface Care Will Be the Fastest-Growing Category
Competitive Landscape
Unilever and Procter & Gamble Lead a Concentrated Market
Multifunctionality and Premiumisation in Laundry Care
Health and Wellness Trend Fuels Premiumisation in Dishwashing
Channels
Grocery Retailers Remain Dominant Channel for Home Care Sales
Retail E-Commerce Gains Traction with Convenience and Variety
Emerging Trends and Future Outlook for Home Care Channels
Economic Context
Consumer Context
Country Reports Disclaimer

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