Air Care in Japan

Published by: Euromonitor International

Published: Sep. 11, 2012 - 30 Pages


Table of Contents

AIR CARE IN JAPAN
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Car Mate Mfg Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Car Mate Mfg Co Ltd: Key Facts
Summary 2 Car Mate Mfg Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Car Mate Mfg Co Ltd: Competitive Position 2011
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 4 Kao Corp: Key Facts
Summary 5 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Kao Corp: Competitive Position 2011
Kobayashi Pharmaceutical Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 7 Kobayashi Pharmaceutical Co Ltd: Key Facts
Summary 8 Kobayashi Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Kobayashi Pharmaceutical Co Ltd: Competitive Position 2011
Procter & Gamble Japan Kk in Home Care (japan)
Strategic Direction
Key Facts
Summary 10 Procter & Gamble Japan KK: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Procter & Gamble Japan KK: Competitive Position 2011
St Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 12 ST Corp: Key Facts
Summary 13 ST Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 ST Corp: Competitive Position 2011
Executive Summary
Growth Is Driven by New Product Developments and the Hot Weather
Sales of Liquid Detergents Exceed Those of Powder Detergents
Proper analysis on Consumers' Needs Is Key To Prevent the Migration To Cheaper Options
Health and Beauty Retailers Sees An Increase in Sales
Growth Is Expected in the Forecast Period
Key Trends and Developments
Energy-saving Efforts After the March 2011 Earthquake Adversely Impact Home Care
Adding Value Is Key
Less Time Is Spent on Cleaning Due To the Shift in Household Profiles
the Boom of Fragrance
From Powder To Liquid
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 15 Research Sources

Abstract

Whilst air care products have long been perceived as eliminating odour, there are an increasing number of consumers who want to enjoy fragrance in their everyday lives. These consumers, mainly young females, not only purchase fragrance-added fabric softeners or detergents, but also buy air care products to satisfy their needs. Some consumers put air care products in their rooms so that they can always enjoy the scent, whilst some use spray/aerosol air fresheners so that they can enjoy fragrance...

Euromonitor International's Air Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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