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Nappies/Diapers/Pants in France

Publisher Euromonitor International
Published Apr 16, 2026
Length 35 Pages
SKU # EP21132299

Description

Nappies/diapers/pants in France in 2025 experienced a notable contraction, diverging from the broader regional context, where Western Europe generally saw more moderate declines or stabilisation in related baby care categories. In France, retail volume for nappies/diapers/pants dropped from 2.4 million units in 2024 to 2.3 million units in 2025, representing a 5% decline, which was steeper than the previous year and underscores the persistent downward trend observed over the past five years. The...

Euromonitor International's Nappies/Diapers/Pants in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Nappies/Diapers/Pants in France
Euromonitor International
April 2026
List Of Contents And Tables
NAPPIES/DIAPERS/PANTS IN FRANCE
Key Data Insights
2025 Developments
Declining Birth Rate Continues to Dampen Category Sales
Key Industry Trends
CHART 1 Key Industry Trends for Nappies/Diapers/Pants
Industry Performance
CHART 2 Green Brands Are Attracting Parents
Parents Accelerate Shift to Private Label as Premium Options Lose Ground
CHART 3 Value Sales of Nappies/Diapers/Pants 2020-2030
CHART 4 Volume Sales of Nappies/Diapers/Pants 2020-2030
CHART 5 Value Sales of Nappies/Diapers/Pants by Category 2025
What's Next?
Green Brands Capture Health-Driven Demand as Demographics Decline
Health Concerns and Composition Claims Expected to Accelerate Brand Polarisation
CHART 6 Forecast Value Sales of Nappies/Diapers/Pants 2020-2030
CHART 7 Forecast Value Sales of Nappies/Diapers/Pants by Category 2025-2030
Competitive Landscape
Procter & Gamble France Snc Loses Share as Private Label and Green Brands Advance
CHART 8 Company Shares of Nappies/Diapers/Pants 2025
CHART 9 Brand Shares of Nappies/Diapers/Pants 2025
Channels
Grocery Retailers Secure Shopper Loyalty with Wide Selection and Deals
Click-And-Collect Boosts E-Commerce as Busy Families Seek Flexibility
CHART 10 Retail Channels for Nappies/Diapers/Pants 2020-2025
Economic Context
CHART 11 Economic Context for Nappies/Diapers/Pants
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Nappies/Diapers/Pants
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
CHART 18 Key Industry Trends for Tissue and Hygiene
CHART 19 Demographic Changes Fuel Retail Adult Incontinence Sales
CHART 20 Value Sales of Tissue and Hygiene 2020-2030
CHART 21 Value Sales of Tissue and Hygiene by Category 2025
CHART 22 Analyst Insight for Tissue and Hygiene
CHART 23 Forecast Value Sales of Tissue and Hygiene 2020-2030
CHART 24 Forecast Value Sales of Tissue and Hygiene by Category 2025-2030
CHART 25 Company Shares of Tissue and Hygiene 2025
CHART 26 Brand Shares of Tissue and Hygiene 2025
CHART 27 Retail Channels for Tissue and Hygiene 2020-2025
CHART 28 Economic Context for Tissue and Hygiene
CHART 29 Real Gdp Growth 2020-2030
CHART 30 Inflation 2020-2030
CHART 31 Consumer Context for Tissue and Hygiene
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
TISSUE AND HYGIENE IN FRANCE
Executive Summary
Premium and Budget Brands Respond to Polarised Consumer Expectations
Key Data Insights
Key Industry Trends
Industry Performance
Menstrual Care Dominates While Adult Incontinence Surges in France
What's Next?
Older Adults Set to Boost Incontinence Demand as Birth Rates Projected to Continue Falling
Brands Expected to Respond to Health Concerns by Improving Product Composition
Competitive Landscape
Private Label Makes Steady Gains as National Brands Lose Ground
Channels
Grocery Retailers Retain Leading Channel Place as Shoppers Prioritise Value and Convenience
Retail E-Commerce Gains Traction as Click-And-Collect Reshapes Shopping Habits
Discount Stores Attract Value-Focussed Shoppers with Low-Cost Tissue and Hygiene Products
Economic Context
Consumer Context
Country Reports Disclaimer

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