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Air Care in Guatemala

Publisher Euromonitor International
Published Apr 01, 2026
Length 35 Pages
SKU # EP21076779

Description

Air care in Guatemala experienced dynamic 5% retail current value growth in 2025, reaching GTQ166 million. This increase was driven by rising disposable incomes, and greater awareness of the benefits of clean indoor air among consumers. Remittances also played a significant role, with a 20% increase in the first nine months of 2025 compared to the previous year. The growing urban population, reaching 10.4 million in 2025, also contributed to growth, due to the expanding urban middle class in maj...

Euromonitor International's Air Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Fresheners, Other Air Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Air Care in Guatemala
Euromonitor International
April 2026
List Of Contents And Tables
AIR CARE IN GUATEMALA
KEY DATA INSIGHTS
2025 DEVELOPMENTS
Rising Disposable Incomes and Remittances Fuel Demand for Air Care Products
KEY INDUSTRY TRENDS
CHART 1 Key Industry Trends for Air Care
INDUSTRY PERFORMANCE
Premiumisation Impacts Air Care with Electric Products and Special Editions
CHART 2 Glade Pino Encantado Is a Seasonal Product, Priced above Competitor Items
Mood-Boosting Ingredients Drive Innovation and Growth
CHART 3 Glade Auto Sport Evokes the Feeling of a New Car
CHART 4 Value Sales of Air Care 2020-2030
CHART 5 Volume Sales of Air Care 2020-2030
CHART 6 Value Sales of Air Care by Category 2025
WHAT'S NEXT?
Rising Demand for Premium and Natural Air Care Products as Incomes Rise
CHART 7 Analyst Insight for Air Care
Spray/Aerosol Air Fresheners to Remain Dominant but Electric Air Fresheners to Grow the Fastest
Private Label Products Anticipated to Gain Ground
CHART 8 Forecast Value Sales of Air Care 2020-2030
CHART 9 Forecast Value Sales of Air Care by Category 2025-2030
COMPETITIVE LANDSCAPE
Sc Johnson Strengthens Its Lead with Familiarity and Diverse Offerings
Private Label Products Are Losing Their Stigma and Seeing Growth
CHART 10 Great Value Aerosol Air Fresheners Continue to Provide Price Competition to Well Known Brands
CHART 11 Company Shares of Air Care 2025
CHART 12 Brand Shares of Air Care 2025
CHANNELS
Supermarkets Leads Air Care Distribution through Convenience and Promotions
Retail E-Commerce Grows Rapidly From a Low Base, Driven by Convenience and Online Deals
CHART 13 Retail Channels for Air Care 2020-2025
ECONOMIC CONTEXT
CHART 14 Economic Context for Air Care
CHART 15 Real GDP Growth 2020-2030
CHART 16 Inflation 2020-2030
CONSUMER CONTEXT
CHART 17 Consumer Context for Air Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
COUNTRY REPORTS DISCLAIMER
CHART 21 Key Industry Trends for Home Care
CHART 22 Local Brand Fab Introduces Luxury Variant
CHART 23 Arm & Hammer Introduces a Formula for Sensitive Skin
CHART 24 Axion Launches Grapefruit Scent
CHART 25 Volume Sales in Home Care 2020-2030
CHART 26 Value Sales in Home Care by Category 2025
CHART 27 Analyst Insight for Home Care
CHART 28 Forecast Value Sales in Home Care 2020-2030
CHART 29 Forecast Value Sales in Home Care by Category 2025-2030
CHART 30 Company Shares in Home Care 2025
CHART 31 Brand Shares in Home Care 2025
CHART 32 Retail Channels for Home Care 2020-2025
CHART 33 Economic Context for Home Care
CHART 34 Real GDP Growth 2020-2030
CHART 35 Inflation 2020-2030
CHART 36 Consumer Context for Home Care
CHART 37 Population 2020-2030
CHART 38 Consumer Expenditure 2020-2030
CHART 39 Population by Generation 2025
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
Laundry Care Drives Home Care Sales with Strong Demand
KEY DATA INSIGHTS
KEY INDUSTRY TRENDS
INDUSTRY PERFORMANCE
Fab Luxury Boosts Premium Laundry Care with New Launches
Health and Wellness Trend Drives Innovation in Home Care
Manufacturers Use Fragrance to Attract Consumers
WHAT'S NEXT?
Continued Growth, with Fragrances and Premiumisation Likely to Remain Important
Laundry Care Will Still Dominate, but Toilet Care Set to Gain Traction
Health Trend to Shape the Future, While Sustainability Will Be Valued If the Price Is Right
COMPETITIVE LANDSCAPE
Industria La Popular Strengthens Lead with a Diverse Portfolio
Reckitt Benckiser's Divestment to Reshape the Competitive Landscape
Opportunities for Growth through Premiumisation and Health-Focused Products
CHANNELS
Small Local Grocers Dominates Sales through Widespread Availability
E-Commerce Gains Traction among Young, High-Income Consumers
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER

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