Strategic Analysis of the Asia-Pacific Probiotic Cultures Market

Published by: Frost & Sullivan

Published: Mar. 12, 2012 - 100 Pages


Table of Contents

1. Executive Summary
2. Market Overview
3. Total Probiotic Cultures Market
3.1 External Challenges: Drivers and Restraints
3.2 Forecasts and Trends
3.3 Market Share and Competitive Analysis
4. Dairy Food and Beverage Segment Breakdown
5. Dietary Supplements Segment Breakdown
6. Non-dairy Food and Beverage Segment Breakdown
7. The Last Word
8. Appendix

Abstract

Probiotics are a single or mixed culture of live microbes, which when administered in adequate amounts improve the indigenous microflora of the host. Probiotic cultures are fortified in foods. They are mainly consumed as a part of dairy foods and beverages like fermented milk drinks and yogurt. Probiotics create an intestinal balance by boosting the immune system or killing the pathogens in the intestine and forming colonies in the intestinal microflora. The strict regulations for the health claims of probiotics is the key market entry barrier.

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