Innovation in Savory Snacks: Premiumization through new healthy, natural, ethical, gourmet and ethnic products

Published by: Business Insights

Published: Dec. 1, 2009 - 118 Pages

Table of Contents

Innovations in Savory Snacks

Executive summary

Market drivers and resistors

Growth opportunities in snacks

Innovation and NPD in snacks

Key trends

Chapter 1 Introduction

What is this report about?

The snacks market defined

Report structure

Chapter 2 Market drivers and resistors

Summary

Introduction

Health as a market driver

Obesity

Cardiovascular disease

Natural choices

Free-from

Minimal processing and real ingredients

Premiumization - changing consumer tastes

Ethical awareness

Self regulation and legislation

Reducing salt and fat in snack foods in the UK

US

Substantiation of health claims

Labeling of trans fats

Chapter 3 Growth opportunities in snacks

Summary

Introduction

Snacks market overview

Value by country

Emerging markets

Value by category

Chapter 4 Innovation and NPD

Summary

Introduction

Regional analysis

Regional overview

Category analysis

Category overview

Processed snacks

Nuts and seeds

Potato chips

Popcorn

Other snacks

Changing positioning in snacks

Flavor trends

Chapter 5 Key trends and product examples

Summary

Introduction

Health

Better for you

Vegetable and fruit snacks

Baked snacks

Dehydrated snacks

Freeze dried snacks

No Trans Fats

Reduced salt

Reduced fat

Functional

Superfoods

Energy

Vitamin and mineral fortification

Digestive health

Weight control

Positioning products for the ‘diet’ market

Portion control

‘Light’ and ‘diet’ products

Satiety

Natural

Niche marketing of natural snack products

Premiumization

Ethnic foods

Japanese

Thai

Indian

Tex Mex

Super hot ingredients

Wasabi

Habanero

Bhut Jolokia

Gourmet

Ethical awareness

GM Free/Non GMO

Organic

Fairtrade

Animal welfare

Vegan and vegetarian

Chapter 6 Conclusions

10 key trends for the future

1. Emerging markets

2. Better for you

3. Natural

4. Ethnic

5. Super hot

6. Functional

7. GMO free

8. Organic

9. Fairtrade

10. Unique flavors

Index

List of Figures

Figure 2.1: Key areas of innovation by category

Figure 2.2: Drivers/ inhibitors of natural snacks

Figure 2.3: Drivers/inhibitors of ethical snacks

Figure 3.4: Fast growth markets snacks, by country ($m) 2005-2008

Figure 4.5: Share of snacks launched, by region (%), 2006-2009

Figure 4.6: % Share of snacks launched by category 2007-2009

Figure 4.7: Growth of snack product launches, 2007-2009

Figure 4.8: Tohato Yaki Choco Caramel Corn Bitter, Sweet Corn Snack

Figure 4.9: Gourmet nuts and seeds

Figure 4.10: Nando’s Peri Peri Chips

Figure 4.11: Gourmet popcorn

Figure 4.12: Heartfield Soy Wonders, Health positioned snacks

Figure 5.13: Fruit and vegetable snacks

Figure 5.14: Baked snacks

Figure 5.15: Veggie Chips, Umpqua Indian Foods, US, 2009

Figure 5.16: Crispy Green, FruitziO, US, 2009

Figure 5.17: No Trans Fat, Nonni’s baked pitas

Figure 5.18: Reduced salt snacks

Figure 5.19: Reduced fat snacks

Figure 5.20: Terra Exotic Harvest Vegetable Chips. US, 2008

Figure 5.21: Snacks with flaxseed

Figure 5.22: Golden Flake NRG™ Phoenix Fury Potato Chips, US, 2007

Figure 5.23: Natural Energy - Supercharged Sunflower Seeds, US, 2008

Figure 5.24: Denroku Ukon no Kaki Pea, fortified to aid liver function, Japan, 2009

Figure 5.25: Smart Puffs with Probiotics, US, 2008

Figure 5.26: Farmer’s Snack Fitness Snack, Bulgaria,

Figure 5.27: Kettle Foods Inc, Lightly Salted 100 Calories Potato Chips, US 2008

Figure 5.28: Diet brand Slim Fast. UK 2006

Figure 5.29: Light brand extensions adapted for snack market, Philadelphia Splendips, Europe 2007, 2008

Figure 5.30: Satiety Positioning; Beanitos Black Bean Chips, US, 2008

Figure 5.31: Natural snacks

Figure 5.32: Snacks with Thai flavors

Figure 5.33: Snacks with Indian flavors

Figure 5.34: Snacks with Tex Mex flavors

Figure 5.35: Snacks with Habanero

Figure 5.36: Snacks with Bhut Jolokia

Figure 5.37: Gourmet snacks with natural ingredients

Figure 5.38: Soya Tostada, GMO free, Ecuador, 2007

Figure 5.39: Fairtrade; Liberation Nuts

Figure 5.40: Shelton’s free range turkey jerky

Figure 6.41: Ten key future trends in the snack market

List of Tables

Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012

Table 2.2: Prevalence of ADHD in seven major markets (‘000), 2008

Table 2.3: Minimal processing claims made on new snacks launches globally (% of products with tag), 2006-2008

Table 3.4: Value of the snacks market, by region ($m), 2006-2012

Table 3.5: Snacks market value, by country ($m), 2006-2012

Table 3.6: Value of the snacks market, by category ($m), 2009-2013

Table 4.7: Top 20 tags on new snacks launches (% of products with tag), 2007-2009

Table 4.8: Total private label penetration and spend, ($m) in Europe, Asia Pacific and the US, by country, 2002-2012

Table 4.9: Top 20 flavors in new product introductions (% of snacks product launches) 2007- 2009

Abstract

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