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101 Charts About Men

Published by: EPM Communications Inc

Published: Oct. 1, 2008 - 129 Pages


Table of Contents


101 Charts About Men


Table of Contents


Chapter 1: Demographics

Number Of Men In The U.S., By Age

Number Of Men In The U.S., By Race

Marital Status Of Men In The U.S.

Men's Residence Compared To A Year Ago

Median Income Of U.S. Men, By Age

Median Income Of U.S. Men, By Race

Educational Attainment Of U.S. Men, By Race

Chapter 2: Lifestyle

Household Chores That Men Do, By Age

Household Chores That Men Do, By Income

Household Chores That Men Do, By Living Arrangement

Men's Attitudes Toward Cooking

Why Men Limit What And How Much They Eat

Men Who Have Eaten At Restaurants In The Prior Month, By Age

Single Men's Attitudes Toward Marriage

How Men Deal With A Breakup

What Dads Say About Fatherhood And Their Responsiblities

How Much Time Working Dads Spend With Their Children On An Average Workday

Proportion Of Religion Group Members Who Are Male

Men's Religious Service Attendance In A Typical Month, By Age

Men's Religious Service Attendance In A Typical Month, By Race

Men's Attitudes Toward Their Vehicles And Driving

How Many Times Men Have Visited A Gym In The Prior 12 Months

Men Who Own Pets, By Type Of Pet

Number Of IDs Credit Cards, Debit Cards, Loyalty

Cards, Business Cards, And Keys Men Carry, Average vs. Median

Proportion Of Men Who Carry Phones, Tools, MP3 Players, Medication, And Organizers

Chapter 3: Men As Shoppers

Men Who Are The Primary Grocery Shopper, By Age

Products Men Bought On Solo Shopping Trips

Types Of Stores Men Visit For Grocery Shopping, By Type Of Trip

Environmentally Friendly Products Men Bought During The Prior 12 Months, By Age

Environmentally Friendly Products Men Bought During The Prior 12 Months, By Income

Items Men Buy At Live Sporting Events, By Age

Items Men Buy At Live Sporting Events, By Income

What Men Are Concerned About When Making An Online Purchase

Factors That Influence Where Men Shop Online

Reasons Men Make Impulse Buys Online

Factors That Influence Men's Auto Purchase Decisions

Types Of Jewelry That Men Buy For Themselves And Others

Chapter 4: Media Use

Hours A Week Men Spend With Traditional Media, By Age

Hours A Week Men Spend With New Media, By Age

Men With Broadband Internet, Online Video, DVR, And Video On Demand

Men Who Went To The Movies

Websites With The Largest Proportion Of Male Visitors

Social Network Site Members Who Are Male, By Site

Visits Men Account For At Top 10 Online Dating Sites

What Men Download To Their Computers Or Handheld Devices, By Age

What Men Download To Their Computers Or Handheld Devices, By Income

Men Who Pay For Downloading Music Online, By Age

Men Who Pay For Downloading Music Online, By Income

Men Who Pay For Downloading Online Video, By Age

Men Who Pay For Downloading Online Video, By Income

Type Of Contract Men Have With Their Mobile Service Provider

Likelihood Men Will Switch Cell Phone Service Providers

Activities That Men Do Using Their Cell Phones In A Typical Month

Men's Use Of Mobile And Online Video

Men's Tendency To Read Email Advertising, By Age

Chapter 5: Hobbies And Having Fun

Hobbies Men Have Participated In During The Prior 12 Months, By Age

Hobbies Men Have Participated In During The Prior 12 Months, By Income

Time Men Spend On Hobbies In A Typical Week, By Age

Time Men Spend On Hobbies In A Typical Week, By Income

Recreational Activities Men Participated In During The Prior 12 Months, By Age

Recreational Activities Men Participated In During The Prior 12 Months, By Income

Men Who Fish Or Hunt, By Age

Men Who Participate In Fishing, By Type

Men Who Participate In Hunting, By Type

Sports That Men Participate In, By Age

Men Who Participate In Fantasy Sports, By Sport

Men Who Participate In Fantasy Sports, By Age

Live Sporting Events Men Attended In The Prior 12 Months

Alcoholic Beverage That Men Drink Most Often

Men's Attitudes Toward Beer

Occasions During Which Men Drink Beer, Domestic vs. Import

How Often Men Hang Out With Their Friends Vs. How Often They Want To

Where Men Plan To Vacation, By International Region

Places Gay Men Plan To Visit During The Next 12 Months

Men Who Take Man-Only Vacations

Activities That Men Do On Vacation

Chapter 6: Appearance And Apparel

What Men Wear To Work

Facial Products Men Use, By Age

Facial Products Men Use, By Income

Hair Products Men Use, By Age

Hair Products Men Use, By Income

What Men Think Of Their Looks

What Men Would Do To Improve Their Looks If Money Were Not An Issue

How Many Men Have Visited A Day Spa In The Prior 12 Months

Most Common Plastic Surgeries Performed On Men

Chapter 7: Healthcare And Financial Concerns

How Many Times Men Visit The Doctor

Last Time Men Saw Their Dentist

Men Who Go Online For Health Information, By Age

Wellness Information That Men Look For Online

Attitudes Of Men Who Have Erectile Dysfunction

Legal Steps Men Aged 35 And Older Have Taken To Prepare For Death

How Much Men Have Changed Their Lifestyles As The Results Of The Poor Economy

Financial Concerns Men Discuss With Their Spouse/Partner

How Much Men Worry About Their Debt

Chapter 8: On The Job

Employment Status Of American Men

Men Who Are Employed, By Age

Primary Reason Men Accepted Their Current Jobs

How Easily Men Think They Could Find A New, Comparable Job

How Men Measure Their Success In The Workplace

What Most Frustrates Men About Workplace Ethics Or Behavior

What Men Plan To Do After Retirement

Abstract

He cooks, he cleans, he cares about how he looks, he wants to get married, he takes care of the kids and does it all while watching TV, surfing the Web, downloading music, and listening to his iPod. With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through.

With ""101 Charts About Men"" you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference.

EPM editors distilled thousand of facts from more than 40 sources into 101 easy-to-read charts and graphs. Plus, you'll find exclusive new research conducted by EPM on media, live sporting events, shopping, hobbies, and interests.

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