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Voice of the Customer: Perceptions and Behaviors Toward Air Purifier Market

Published by: Frost & Sullivan

Published: Sep. 7, 2009 - 61 Pages


Table of Contents


1. Research Objectives/Method Details/Demographic Profile

2. Executive Summary

3. Unaided Awareness of Air Purifier Brands

4. Brand Perception of Air Purifiers

5. Important Air Purifier Features

6. Satisfaction with Current Air Purifier Brands

7. Reasons for Purchase and Technology Used

8. Source of Information

9. Research Measurement Comparisons of Top Brands

10. About Frost & Sullivan

Abstract

The research measures APAC consumers’ brand awareness, brand perceptions, current brand ownership, and features deemed important in air purifier products. This research surveyed air purifier owners/consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea and Thailand.

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