Health Landscapes 2009: Motivations, Perceptions & Behavior : Market Research Report

Health Landscapes 2009: Motivations, Perceptions & Behavior

Published by: Natural Marketing Institute

Published: Jul. 1, 2009 - 119 Pages

Introduction
Executive Summary
Definitions
Health & Wellness Segmentation Model Overview: NMI's Health and Wellness Consumer Segments; WELL BEINGS Summary; WELL BEINGS at a Glance; WELL BEINGS Demographic Profile; FOOD ACTIVES Summary; FOOD ACTIVES at a Glance; FOOD ACTIVES Demographic Profile; MAGIC BULLETS Summary; MAGIC BULLETS at a Glance; MAGIC BULLETS Demographic Profile; FENCE SITTERS Summary; FENCE SITTERS at a Glance; FENCE SITTERS Demographic Profile; EAT, DRINK & BE MERRYS Summary; EAT, DRINK & BE MERRYS at a Glance; EAT, DRINK & BE MERRYS Demographic Profile
Industry Sales Review: U.S. Health and Wellness Industry Sales; Projected Five-Year Health and Wellness Industry Growth
The Evolution of Today's Health Consumer: Drivers of Growth of Self-Care; Consumer Interest in Managing Their Own Health; WELL BEINGS Are Leading the Way; Self Perceived Health Status; Importance of a Healthy Balanced Lifestyle Trended; Importance of a Healthy Balanced Lifestyle by Consumer Segment; Drivers of Maintaining a Healthy Lifestyle; Drivers of Maintaining a Healthy Lifestyle: WELL BEINGS; Gender Gaps in Drivers of Maintaining a Healthy Lifestyle; Primary Methods of Achieving a Healthy Lifestyle; Primary Methods of Achieving a Healthy Lifestyle by Segment; Large Satisfaction Gaps Reveal Health Opportunities; Today's Economic Situation Could Drive Health Crisis; The Link Between Health and Financial Security Creates Concern; Alternative Healthcare: Interest and Usage; Interest in Alternative Healthcare Insurance Options; Supplementing for Health; Employee Wellness Programs
Healthy Eating as a Factor in a Healthy Lifestyle: Healthy Eating as a Driver of Healthy Aging; The Connection Between Diet and Health; The Connection Between Diet and Health Among Segments; The Connection Between Diet and Health Among Demographic Segments; The Value of Labels; The Value of Labels by Segment; The Value of Labels Among Households with Children; A Short List: Minimal Ingredients; Food Selection Criteria; Meal Occasion Importance Attributes; Impact of Nutritional Claims; Fortified and Functional Usage Growing; Drivers of Functional/Fortified Food Use; Confusion Over Eating Healthy; Addition and Avoidance; Expense Barrier to Health; Taste Barrier to Health; Emotional Barrier to Health; Degrees of Vegetarianism; Snacking As Part of Healthy Living; Eating At Home Increasingly Important to Healthy Living; Eating Out More of a Challenge
Lifestyle Factors Impacting a Healthy Lifestyle: Worsening Health States; Pursuit of Stress Management; Concern About Lack of Energy; Interest in Foods/Beverages for Emotional Fortification; Use of Energy Drinks and Energy Bars; Energy, Stress, and Sleeplessness are Interrelated; Health Impact of Stress, Lack of Energy, and Sleeplessness; Brain Fitness and Healthy Aging; Exercise As a Primary Way to Promote Healthy Aging; Exercise Frequency by Segment; Mobility Tops Health-Related Fears of Aging
Health Condition Management Through Healthy Choices: Condition Management Via Nutrition; Food Intake Monitoring; Health Management Through Food Selection; Functional Foods as “Medicine”; Use of Foods/Beverages and Supplements in Health Treatment and Prevention; Inflammation a Sign of Imbalance; Causes of Inflammation; Condition Prevention and Management; Concern Over Prevention Shows Gender Differences; Weight Management by Generation; Health for Appearance
Sustainability Impact on a Healthy Lifestyle: Consideration of Environment in Healthy Lifestyle; Personal Impact on Global Warming; Merchandising of Sustainability; Avoidance Behaviors: Preservatives, Toxins, Pesticides; Organic Foods for a Healthy Lifestyle; Perceptions of Organic Food/Beverage Attributes; Organic Foods for Planetary and Personal Health; Health and Environment as Initial Drivers of Organic Food Usage; Growth of Environment as a Driver of Organic Category Usage
Influences on a Healthy Lifestyle: Influencers and the Influenced; Influencing Healthy Decisions; Sources of Influence On Healthy and Natural Product Usage and Purchase; In-Store Sources of Influence; Sources of Influence On Healthy and Natural Product Usage and Purchase Among WELL BEINGS; Websites Visited; Social Websites Visited by Generation; Magazine Readership; Interest in Nutritional Website; Health Drivers of Internet Use

Abstract

Over the last several years, consumers have been faced with a changing political, economic, environmental and even social landscape. Many of these changes are prompting consumers to alter how they view their own health and vitality in the changing world around them. The evolution of today’s health consumer is revealed by looking at the health landscape which is developing as consumers are taking more responsibility for their future health and shifting their priorities to find a better balance of attitudes and behaviors.

From health infused websites to mainstreaming alternative therapies to functional health claims prominently displayed on food and beverage products, health and wellness is permeating all aspects of peoples’ lives. It is the purpose of the writers to show that health and wellness is not a temporary trend nor one to be driven down by a recession. Conversely, it is a movement continuing to be fueled by a growing understanding of the interconnectedness of all aspects of consumers’ lives on their health. In fact, consumer desire for control in an unhealthy economy has driven new interest in self-healthcare. How consumers embrace this evolving healthy movement provides the basis of this report.

The 120+ page report, Health Landscapes 2009: Motivations, Perceptions and Behaviors explores the latest trends regarding what consumers want in a healthy lifestyle and what they actually do to achieve it. This report examines their motivations, health regimes, as well as attitudes and behaviors towards healthy eating, exercise, and condition management. It considers the interrelationship of stress, energy, and sleep and the desire to simplify and find the optimal balance between the three

In light of today’s emphasis on the environment, this report also looks at how consumers perceive their role in synergizing their own health and the health of the planet. What are consumers’ motivations toward organic use; is it to promote their health or the health of the environment? Is sustainability a “sustainable” platform?

The data and commentary provided within Health Landscapes 2009: Motivations, Perceptions and Behaviors will allow the reader to understand the direction of the health and wellness movement and consumer motivations toward health, as well as provide an overview of the pathways and pitfalls in today’s health landscape. This report provides key insights to help map out what roads the market needs to take to help consumers make their journey a more balanced and healthier one.

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Health Landscapes 2009: Motivations, Perceptions & Behavior

Table of Contents

Abstract