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Published by: Unity Marketing Inc.
Published: Aug. 1, 2009 - 27 Pages
Table of Contents
- Introduction
- Unity Marketing's annual state of the luxury market report
- Luxury Tracking Survey Methodology
- Sample Demographics
- Income Demographics
- Figure 1: Income Demographics, 2006-2008
- Gender
- Age Distribution
- Figure 2: Age Distribution
- Generations
- Figure 3: Generations of Affluents
- Other Demographic Variables
- About the Luxury Market
- Number of Households in Top 20 Percent
- Figure 4: Number of Households by Income, 2006-2007
- Demographics of the Top 20 Percent of Americans
- Figure 5: Household income by Age, 2006 & 2007
- Increasing Diversity in the Luxury Market
- Figure 6: Diversity of Luxury Market
- Financial Status of Affluents’ Family of Origin
- Figure 7: Financial Status of Family of Origin
- New Luxury Market Paradigm — From Things to Experiences
- Experiences Provide the Greatest Luxury Satisfaction
- Figure 8: Source of Greatest Luxury Satisfactions
- Wine & Spirits - Purchase Details
- Wine & Spirits — Purchase Details
- Type of Wine & Spirits Bought
- Figure 122: Type of Wine & Spirits Bought
- Amount Spent on Wine & Spirits
- Figure 123: Wine & Spirit Spending by Demographic Segment 2007-2008
- Wine & Spirits: Estimated Spending by Product
- Figure 124: Estimated Spending on Type of Wine & Spirits Bought (2007-2008)
- >> Wine & Spirits Luxury Marketers: Take Note
- Key Influencers for Wine & Spirits
- Figure 125: Wine & Spirits Key Influencers for Purchase
AbstractStevens, PA August 12, 2009 -- Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for wine and spirits. Entitled the Luxury Wine & Spirits Snapshot Report 2009. This succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what jewelry products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What types of wine and spirits are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Trends in purchase and spending in the wine and spirits category, as well as at the product level.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury wine and spirits purchases.
- What marketing messages affluent consumers find most attractive in the jewelry sector.
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