Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

The Millennials: Americans Born 1977 to 1994, 4th ed.

Published by: New Strategist Publications, Inc.

Published: Jul. 1, 2009 - 506 Pages


Table of Contents


Introduction

Part One: The Millennials

Chapter 1. Attitudes

Highlights

Older Americans Are the Happiest

Belief in Hard Work Is Strong among Younger Generations

More than One-Third of Gen Xers Are Dissatisfied with Their Finances

The American Standard of Living May Be Falling

Two Children Are Most Popular

Religious Diversity Is on the Rise

Growing Tolerance of Sexual Behavior

Television News Is Most Important

Millennials and Gen Xers Are at Odds over Death Penalty

Chapter 2. Education

Highlights

Many Millennials Are Still in School

Asian Women Are the Best-Educated Millennials

Many Millennials Are Students

Fewer Students Are Dropping Out of High School

Few High School Students Have Jobs

SAT Scores Vary by Income and Parents’ Education

College Enrollment Rates Have Peaked

Six Million Families Have Children in College

Millennials Populate the Nation’s Campuses

Most Degrees Are Earned in a Few Fields

Many Young Adults Participate in Education for Job-Related Reasons

Chapter 3. Health

Highlights

Most Young Adults Say Their Health Is Excellent or Very Good

Weight Problems Are the Norm Even for Younger Adults

Americans Report on Their Sexual Behavior

Birth Rate Has Fallen among Women under Age 30

Most Women Are Mothers by Age 30

The Millennial Generation Now Dominates Births

Many Millennial Mothers Are Not Married

Caesarean Deliveries Are Common among Women of All Ages

Cigarette Smoking Is above Average among Millennials

Most Young Adults Have Had a Drink in the Past Month

Drug Use Is Prevalent among Young Adults

Millennials Are Most Likely to Lack Health Insurance

Health Problems Are Few in the 18-to-44 Age Group

Many Americans Turn to Alternative Medicine

Nearly 1 Million Americans Have Been Diagnosed with AIDS

Young Adults Are Least Likely to See a Doctor

Most Deaths of Younger Adults Are Preventable

Chapter 4. Housing

Highlights

Homeownership Rate Has Declined

Homeownership Rises with Age

Married Couples Are Most Likely to Be Homeowners

Few Millennials, Regardless of Race, Are Homeowners

Few Young Adults Live in a Single-Family Home

Many Young Homeowners Live in New Homes

Housing Costs Are Lower for Millennial Couples

The Homes of the Youngest Adults Are below Average in Value

Twentysomethings Are Most Likely to Move

Chapter 5. Income

Highlights

Incomes of Millennial Householders Are below Their Peak

Household Income Differs Sharply by Race and Hispanic Origin

Married Couples Have Above-Average Incomes

Men under Age 35 Have Seen Incomes Decline since 2000

Incomes of Millennial Men Are Low

Incomes of Young Women Are Low

Many Young Adults Are Poor

Chapter 6. Labor Force

Highlights

Fewer Teenagers Have Jobs

Most Young Adults Have Jobs

Among Young Adults, Asians and Blacks Are Least Likely to Work

Most Couples under Age 30 Are Dual Earners

The Youngest Workers Dominate Many Entry-Level Positions

The Youngest Workers Are Part-Timers

Few Millennials Are Self-Employed

Few Young Adults Have Alternative Work Arrangements

Most Minimum-Wage Workers Are Teens and Young Adults

Few Millennials Are Represented by Unions

The Millennial Generation Will Expand the Labor Force

Chapter 7. Living Arrangements

Highlights

The Millennial Generation Heads Few Households

Young-Adult Households Differ by Race and Hispanic Origin

Households of Young Adults Are of Average Size

A Minority of Young-Adult Households include Children

One-Third of Young-Adult Households include Preschoolers

Young Married Parents Are Most Likely to Have Only One Child

Most Young Men Live with Their Parents

Among Young Adults, the Married Are a Minority

Chapter 8. Population

Highlights

Millennials Are the Second-Largest Generation

The Nation’s Children and Young Adults Are Diverse

Most Millennials Live in Their State of Birth

Millennials Are a Large Share of Immigrants

Many Working-Age Adults Do Not Speak English at Home

The Largest Share of Millennials Lives in the South

Chapter 9. Spending

Highlights

Millennial Spending Has Grown More Slowly than Average

Young Adults Spend Less than Average on Most Things

Couples with Adult Children at Home Are Spending More

Chapter 10. Time Use

Highlights

Adults Aged 20 to 24 Spend More Time at Work than at Play

Chapter 11. Wealth

Highlights

The Net Worth of the Youngest Householders Fell Steeply

Most Millennial Do Not Own Stock

The Value of the Nonfinancial Assets of Millennials Declined

A Growing Share of Millennials Are in Debt

Few Millennials Participate in a Workplace Retirement Plan

Part Two: The iGeneration

Chapter 12. Education

Highlights

Most Young Children Attend School

Diversity in Public Schools Is on the Rise

Parents Are Involved in Their Children’s Education

Most Parents Are Satisfied with Their Child’s School

Chapter 13. Health

Highlights

Most Children Are in Excellent Health

The Majority of 11th and 12th Graders Have Had Sex

Many Teens Smoke Cigarettes

Most Teens Do Not Wait for Legal Drinking Age

Drug Use Is Prevalent among Teens

Most Children Are Covered by Health Insurance

Asthma and Allergies Affect Many Children

Many Children Use Alternative Medicine

Among Children, Accidents Are the Leading Cause of Death

Chapter 14. Housing

Highlights

Most Married Couples with Children Are Homeowners

Homeowners with Preschoolers Pay the Most for Housing

Housing Values Are Highest among Couples with Preschoolers

Older Children Are Less Likely to Move

Chapter 15. Income

Highlights

Children in Married-Couple Families Are Better Off

Children Have the Highest Poverty Rate

Chapter 16. Labor Force

Highlights

Most Children Have Working Parents

Most Preschoolers Are in Day Care

Chapter 17. Living Arrangements

Highlights

Most Married Couples Do Not Have Children under Age 18 at Home

Most Children Have Siblings in the Household

Most Moms Are in the Labor Force

Seventy Percent of Children Live with Two Parents

Many Children Do Not Participate in Extracurricular Activities

Most Parents Have Dinner with Their Children Daily

Most Children Live in Neighborhoods Where People Help Each Other

Chapter 18. Population

Highlights

The iGeneration Is Already Larger than Gen X

The Nation’s Children Are Diverse

Children Account for Few Immigrants

Many Children Do Not Speak English at Home

The Largest Share of Children Lives in the South

Chapter 19. Spending

Highlights

The Spending of Married Couples with Children Has Increased

Parents of Preschoolers Spend Cautiously

Spending of Couples with School-Aged Children Sees Average Rise

Single Parents Increased Their Spending

Married Couples with Children Spend More than Average

Chapter 20. Time Use

Highlights

Among Mothers, Time Use Varies Sharply by Employment Status


Glossary

Bibliography

Index

List of Tables

Part One: The Millennials

Chapter 1. Attitudes

1.1 General Happiness, 2008

1.2 Happiness of Marriage, 2008

1.3 Is Life Exciting, Routine, or Dull, 2008

1.4 Trust in Others, 2008

1.5 How People Get Ahead, 2008

1.6 Geographic Mobility Since Age 16, 2008

1.7 Business Ownership, 2008

1.8 Social Class Membership, 2008

1.9 Family Income Relative to Others, 2008

1.10 Satisfaction with Financial Situation, 2008

1.11 How Has Pay Changed, 2008

1.12 Parents’ Standard of Living, 2008

1.13 Standard of Living Will Improve, 2008

1.14 Children’s Standard of Living, 2008

1.15 Ideal Number of Children, 2008

1.16 Spanking Children, 2008

1.17 Better for Man to Work, Woman to Tend Home, 2008

1.18 Working Mother’s Relationship with Children, 2008

1.19 Should Government Help the Sick, 2008

1.20 Attitude toward Science, 2008

1.21 Attitude toward Evolution, 2008

1.22 Religious Preference, 2008

1.23 Degree of Religiosity, 2008

1.24 Belief in the Bible, 2008

1.25 Bible in the Public Schools, 2008

1.26 Premarital Sex, 2008

1.27 Homosexual Relations, 2008

1.28 Main Source of Information about Events in the News, 2008

1.29 Political Leanings, 2008

1.30 Favor or Oppose Death Penalty for Murder, 2008

1.31 Favor or Oppose Gun Permits, 2008

1.32 Support for Legal Abortion by Reason, 2008

1.33 Doctor-Assisted Suicide, 2008

Chapter 2. Education

2.1 Educational Attainment of Millennials, 2008

2.2 Educational Attainment of Millennial Men, 2008

2.3 Educational Attainment of Millennial Women, 2008

2.4 Educational Attainment of Millennials by Race and Hispanic Origin, 2008

2.5 Educational Attainment of Millennial Men by Race and Hispanic Origin, 2008

2.6 Educational Attainment of Millennial Women by Race and Hispanic Origin, 2008

2.7 School Enrollment by Age, 2007

2.8 High School Dropouts by Sex, Race, and Hispanic Origin, 2000 and 2007

2.9 Youth Employment during School Months, 2000 to 2007

2.10 Employment Status of High School and College Students, 2008

2.11 SAT Scores by Selected Characteristics, 2007-08

2.12 College Enrollment Rates by Sex, 2000 to 2007

2.13 College Enrollment Rates by Race and Hispanic Origin, 2000 to 2007

2.14 College Enrollment Rate by Sex and Type of Institution, 2000 to 2006

2.15 College Enrollment Rate by Family Income, 2000 to 2006

2.16 College Enrollment Rate by Parents’ Education, 2000 to 2006

2.17 Total Families with Children in College, 2007

2.18 College Students by Age and Sex, 2007

2.19 College Students by Age, Type of School, and Attendance Status, 2007

2.20 Associate’s Degrees Earned by Field of Study, 2006-07

2.21 Bachelor’s Degrees Earned by Field of Study, 2006-07

2.22 Master’s Degrees Earned by Field of Study, 2006-07

2.23 Doctoral Degrees Earned by Field of Study, 2006-07

2.24 First-Professional Degrees Earned by Field of Study, 2006-07

2.25 Participation in Adult Education by Age, 2005

Chapter 3. Health

3.1 Health Status by Age, 2008

3.2 Average Measured Weight by Age and Sex, 2003-06

3.3 Weight Status by Sex and Age, 2003-06

3.4 Leisure-Time Physical Activity Level by Sex and Age, 2006

3.5 Lifetime Sexual Activity of 15-to-44-Year-Olds by Sex, 2002

3.6 Past Year Sexual Activity of 15-to-44-Year-Olds by Sex, 2002

3.7 Sexual Orientation of 18-to-44-Year-Olds, 2002

3.8 Lifetime Same-Sex Sexual Activity of 15-to-44-Year-Olds, 2002

3.9 Birth Rate by Age, 1990 to 2006

3.10 Number of Children Born to Women Aged 15 to 44, 2006

3.11 Women Giving Birth in the Past Year, 2006

3.12 Births by Age, Race, and Hispanic Origin, 2007

3.13 Births by Age and Birth Order, 2007

3.14 Births to Unmarried Women by Age, 2007

3.15 Births by Age and Method of Delivery, 2006

3.16 Cigarette Smoking among People Aged 12 or Older, 2007

3.17 Cigarette Smoking Status by Age, 2008

3.18 Alcohol Use by People Aged 12 or Older, 2007

3.19 Alcohol Use by Age, 2008

3.20 Illicit Drug Use by People Aged 12 or Older, 2007

3.21 Marijuana Use by People Aged 12 or Older, 2007

3.22 Health Insurance Coverage by Age, 2007

3.23 Private Health Insurance Coverage by Age, 2007

3.24 Government Health Insurance Coverage by Age, 2007

3.25 People Aged 18 to 44 by Health Insurance Coverage Status and Reason for No Coverage, 2007

3.26 Spending on Health Care by Age, 2006

3.27 Health Conditions among People Aged 18 to 44, 2007

3.28 Adults Who Use Complementary and Alternative Medicine by Age, 2007

3.29 Cumulative Number of AIDS Cases by Sex and Age, through 2006

3.30 Physician Office Visits by Sex and Age, 2006

3.31 Hospital Outpatient Department Visits by Age and Reason, 2006

3.32 Emergency Department Visits by Age and Urgency of Problem, 2006

3.33 Rating of Health Care Received from Doctor’s Office or Clinic, 2006

3.34 Leading Causes of Death for People Aged 15 to 24, 2006

3.35 Leading Causes of Death for People Aged 25 to 34, 2006

3.36 Life Expectancy by Age and Sex, 2006

Chapter 4. Housing

4.1 Homeownership by Age of Householder, 2000 to 2008

4.2 Owners and Renters by Age of Householder, 2008

4.3 Homeownership Rate by Age of Householder and Type of Household, 2008

4.4 Black and Hispanic Homeownership Rate by Age, 2007

4.5 Number of Units in Structure by Age of Householder, 2007

4.6 Owners and Renters of New Homes by Age of Householder, 2007

4.7 Median Monthly Housing Costs among Married Couples by Age of Householder, 2007

4.8 Value of Owner-Occupied Homes among Married Couples by Age of Householder, 2007

4.9 Geographical Mobility by Age and Type of Move, 2007-08

4.10 Reason for Moving among People Aged 16 to 19, 2007-08

4.11 Reason for Moving among People Aged 20 to 24, 2007-08

4.12 Reason for Moving among People Aged 25 to 29, 2007-08

Chapter 5. Income

5.1 Median Income of Households Headed by People under Age 35, 1990 to 2007

5.2 Income of Households Headed by People under Age 30, 2007:Total Households

5.3 Income of Households Headed by People under Age 30, 2007:Asian Households

5.4 Income of Households Headed by People under Age 30, 2007:Black Households

5.5 Income of Households Headed by People under Age 30, 2007:Hispanic Households

5.6 Income of Households Headed by People under Age 30, 2007:Non-Hispanic White Households

5.7 Income of Households by Household Type, 2007: Aged 15 to 24

5.8 Income of Households by Household Type, 2007: Aged 25 to 29

5.9 Median Income of Men under Age 35, 1990 to 2007

5.10 Median Income of Women under Age 35, 1990 to 2007

5.11 Income of Men under Age 30, 2007: Total Men

5.12 Income of Men under Age 30, 2007: Asian Men

5.13 Income of Men under Age 30, 2007: Black Men

5.14 Income of Men under Age 30, 2007: Hispanic Men

5.15 Income of Men under Age 30, 2007: Non-Hispanic White Men

5.16 Income of Women under Age 30, 2007: Total Women

5.17 Income of Women under Age 30, 2007: Asian Women

5.18 Income of Women under Age 30, 2007: Black Women

5.19 Income of Women under Age 30, 2007: Hispanic Women

5.20 Income of Women under Age 30, 2007: Non-Hispanic White Women

5.21 People below Poverty Level by Age, Race, and Hispanic Origin, 2007

Chapter 6. Labor Force

6.1 Labor Force Participation Rate by Sex and Age, 2000 to 2008

6.2 Employment Status by Sex and Age, 2008

6.3 Employment Status of Men by Race, Hispanic Origin, and Age, 2008

6.4 Employment Status of Women by Race, Hispanic Origin, and Age, 2008

6.5 Labor Force Status of Married-Couple Family Groups by Age, 2008

6.6 Occupations of Workers under Age 35, 2008

6.7 Distribution of Workers under Age 35 by Occupation, 2008

6.8 Share of Workers under Age 35 by Occupation, 2008

6.9 Workers under Age 35 by Detailed Occupation, 2008

6.10 Full- and Part-Time Workers by Age and Sex, 2008

6.11 Part-Time Workers by Sex, Age, and Reason, 2008

6.12 Self-Employed Workers by Sex and Age, 2008

6.13 Alternative Work Arrangements by Age, 2005

6.14 Workers Earning Minimum Wage by Age, 2008

6.15 Union Representation by Sex and Age, 2008

6.16 Projections of the Labor Force by Sex and Age, 2006 and 2016

Chapter 7. Living Arrangements

7.1 Households Headed by People under Age 30 by Household Type, 2008: Total Households

7.2 Households Headed by People under Age 30 by Household Type, Race, and Hispanic Origin, 2008

7.3 Households Headed by People under Age 30 by Household Type, 2008:Asian Households

7.4 Households Headed by People under Age 30 by Household Type, 2008:Black Households

7.5 Households Headed by People under Age 30 by Household Type, 2008: Hispanic Households

7.6 Households Headed by People under Age 30 by Household Type, 2008: Non-Hispanic White Households

7.7 Average Size of Household by Age of Householder, 2008

7.8 Households by Type, Age of Householder, and Presence of Children, 2008: Total Households

7.9 Households by Type, Age of Householder, and Presence of Children, 2008: Asian Households

7.10 Households by Type, Age of Householder, and Presence of Children, 2008: Black Households

7.11 Households by Type, Age of Householder, and Presence of Children, 2008: Hispanic Households

7.12 Households by Type, Age of Householder, and Presence of Children, 2008: Non-Hispanic Households

7.13 Households by Presence and Age of Children and Age of Householder, 2008

7.14 Married Couples by Number of Children and Age of Householder, 2008

7.15 Female-Headed Families with Children by Number of Children and Age of Householder, 2008

7.16 Male-Headed Families with Children by Number of Children and Age of Householder, 2008

7.17 Living Arrangements of Men under Age 30, 2008

7.18 Living Arrangements of Women under Age 30, 2008

7.19 Opposite-Sex Unmarried Couples by Age, 2008

7.20 Marital Status by Sex and Age, 2008: Total People

7.21 Marital Status by Sex and Age, 2008: Asians

7.22 Marital Status by Sex and Age, 2008: Blacks

7.23 Marital Status by Sex and Age, 2008: Hispanics

7.24 Marital Status by Sex and Age, 2008: Non-Hispanic Whites

Chapter 8. Population

8.1 Population by Age and Generation, 2008

8.2 Population by Age and Sex, 2008

8.3 Population by Age, 2000 and 2008

8.4 Population by Age, 2008 to 2025

8.5 Population by Generation, 2008 to 2025

8.6 Population by Age, Race, and Hispanic Origin, 2008

8.7 Population by Generation, Race, and Hispanic Origin, 2008

8.8 Population by Age and Place of Birth, 2007

8.9 Foreign-Born Population by Age and World Region of Birth, 2007

8.10 Newly Arrived Immigrants by Age, 2008

8.11 Language Spoken at Home by People Aged 18 to 64, 2007

8.12 Population by Age and Region, 2008

8.13 Population by Generation and Region, 2008

8.14 Millennial Generation by Region, Race, and Hispanic Origin, 2007

8.15 State Populations by Age, 2008

8.16 Distribution of State Populations by Age, 2008

8.17 State Populations by Generation, 2008

8.18 Distribution of State Populations by Generation, 2008

Chapter 9. Spending

9.1 Average Spending of Total Households, 2000 and 2007

9.2 Average Spending of Householders under Age 30, 2000 and 2007

9.3 Average, Indexed, and Market Share of Spending by Householders under Age 30, 2007

9.4 Average Spending of Married Couples with Oldest Child Aged 18 or Older, 2000 and 2007

9.5 Average, Indexes, and Market Share of Spending by Married Couples with Oldest Child Aged 18 or Older, 2007

Chapter 10. Time Use

10.1 Detailed Time Use of People Aged 15 to 19, 2007

10.2 Detailed Time Use of Men Aged 15 to 19, 2007

10.3 Detailed Time Use of Women Aged 15 to 19, 2007

10.4 Detailed Time Use of People Aged 20 to 24, 2007

10.5 Detailed Time Use of Men Aged 20 to 24, 2007

10.6 Detailed Time Use of Women Aged 20 to 24, 2007

10.7 Detailed Time Use of People Aged 25 to 34, 2007

10.8 Detailed Time Use of Men Aged 25 to 34, 2007

10.9 Detailed Time Use of Women Aged 25 to 34, 2007

Chapter 11. Wealth

11.1 Net Worth of Households by Age of Householder, 2004 to 2007

11.2 Financial Assets of Households by Age of Householder, 2004 to 2007

11.3 Financial Assets of Households by Type of Asset and Age of Householder, 2007

11.4 Stock Ownership of Households by Age of Householder, 2004 and 2007

11.5 Nonfinancial Assets of Households by Age of Householder, 2004 and 2007

11.6 Nonfinancial Assets of Households by Type of Asset and Age of Householder, 2007

11.7 Household Ownership of Primary Residence by Age of Householder, 2004 and 2007

11.8 Debt of Households by Age of Householder, 2004 and 2007

11.9 Debt of Households by Type of Debt and Age of Householder, 2007

11.10 Retirement Plan Coverage by Age, 2007

11.11 Ownership of IRAs and 401(k)s by Age, 2005

11.12 Participation in IRAs and 401(k)s by Age, 2005

11.13 Retirement Planning by Age, 2009

11.14 Changes in Retirement Confidence by Age, 1999 and 2009

Part Two: The iGeneration

Chapter 12. Education

12.1 Three- and Four-Year-Olds Enrolled in School, 1980 to 2007

12.2 School Enrollment Status of Children Aged 3 to 6 by Labor Force Status of Mother, 2007

12.3 School Enrollment Status of Children Aged 3 to 6 by Education of Mother, 2007

12.4 School Enrollment by Age, 2007

12.5 Enrollment in Nursery School through High School, 2007

12.6 Enrollment in Public Elementary and Secondary School by State, Race, and Hispanic Origin, 2006

12.7 Enrollment in Private Elementary and Secondary Schools, 2005

12.8 Parental Involvement in School Activities, 2006-07

12.9 Parental Involvement in Child’s Homework, 2006-07

12.10 Parental Satisfaction with School, 2006-07

Chapter 13. Health

13.1 Health Status of Children under Age 18, 2007

13.2 Overweight Children, 2003-06

13.3 Weight Problems and Dieting Behavior of 9th to 12th Graders by Sex, 2007

13.4 Sports Participation of Children Aged 7 to 17, 1998 and 2007

13.5 Participation of High School Students in Physical Education Classes, Team Sports, and Physical Activity, 2007

13.6 Sexual Behavior of 9th to 12th Graders by Sex, 2007

13.7 Cigarette Smoking among People Aged 12 to 17, 2007

13.8 Cigarette Use by 9th to 12th Graders, 2007

13.9 Alcohol Use by People Aged 12 to 20, 2007

13.10 Alcohol Use by 9th to 12th Graders, 2007

13.11 Illicit Drug Use by People Aged 12 to 17, 2007

13.12 Marijuana Use by People Aged 12 to 17, 2007

13.13 Marijuana Use by 9th to 12th Graders, 2007

13.14 Health Insurance Coverage of Children, 2007

13.15 Children under Age 18 without Health Insurance, 2007

13.16 Spending on Health Care for Children, 2006

13.17 Parents’ Rating of Health Care Received by Children at Doctor’s Office or Clinic, 2006

13.18 Health Conditions among Children by Selected Characteristics, 2007

13.19 Distribution of Health Conditions by Selected Characteristics of Children, 2007

13.20 Percent of Children with Health Conditions by Selected Characteristics, 2007

13.21 Use of Alternative and Complementary Medicine by Children, 2007

13.22 Characteristics of Children Who Use Complementary and Alternative Medicine, 2007

13.23 Leading Causes of Death for Infants, 2005

13.24 Leading Causes of Death for Children Aged 1 to 4, 2005

13.25 Leading Causes of Death for Children Aged 5 to 14, 2005

Chapter 14. Housing

14.1 Families with Children by Homeownership Status, 2007

14.2 Median Monthly Housing Costs of Households with Children, 2007

14.3 Value of Owner-Occupied Homes with Children under Age 18, 2007

14.4 Geographic Mobility of Children by Age and Type of Move, 2007-08

14.5 Geographic Mobility of Families with Children, 2007-08

14.6 Reason for Moving among Children under Age 16, 2007-08

Chapter 15. Income

15.1 Income of Households with Children under Age 18 by Household Type, 2007

15.2 Household Income of Married-Couple Families with Children under Age 18, 2007

15.3 Household Income of Female-Headed Families with Children under Age 18, 2007

15.4 Household Income of Male-Headed Families with Children under Age 18, 2007

15.5 People below Poverty Level by Age, Race, and Hispanic Origin, 2007

15.6 Families with Children in Poverty by Family Type, Race, and Hispanic Origin, 2007

Chapter 16. Labor Force

16.1 Labor Force Status of Women by Presence of Children, 2007

16.2 Labor Force Status of Families with Children under Age 18, 2007

16.3 Day Care Arrangements of Preschoolers, 2005

16.4 Before- and After-School Activities of Children, 2005

Chapter 17. Living Arrangements

17.1 Total Families by Presence and Age of Children, 2008

17.2 Families by Number of Children under Age 18, 2008

17.3 Children under Age 18 by Family Characteristics, 2008

17.4 Stay-at-Home Parents among Married Couples, 2008

17.5 Living Arrangements of Children, 1970 to 2008

17.6 Living Arrangements of Children, 2008: Total Children

17.7 Living Arrangements of Children, 2008: Asian Children

17.8 Living Arrangements of Children, 2008: Black Children

17.9 Living Arrangements of Children, 2008: Hispanic Children

17.10 Living Arrangements of Children, 2008: Non-Hispanic White Children

17.11 Extracurricular Activities of Children, 2006

17.12 Meals with Children, 2006

17.13 Neighborhood Characteristics of Children, 2006

Chapter 18. Population

18.1 Population by Age and Generation, 2008

18.2 Population by Age and Sex, 2008

18.3 Population by Age, Race, and Hispanic Origin, 2008

18.4 Newly Arrived Immigrants by Age, 2008

18.5 Language Spoken at Home by People Aged 5 to 17, 2007

18.6 Population by Age and Region, 2008

18.7 iGeneration by Region, Race, and Hispanic Origin, 2007

18.8 State Populations by Age, 2008

18.9 Distribution of State Populations by Age, 2008

Chapter 19. Spending

19.1 Average Spending of Total Married Couples with Children, 2000 and 2007

19.2 Average Spending of Married Couples with Preschoolers, 2000 and 2007

19.3 Average Spending of Married Couples with School-Aged Children, 2000 and 2007

19.4 Average Spending of Single Parents with Children under Age 18,2000 and 2007

19.5 Indexed Spending of Households with Children, 2007

19.6 Market Share of Spending Controlled by Households with Children, 2007

Chapter 20. Time Use

20.1 Time Use of Married Mothers with Children under Age 18 by Employment Status, 2003-06

20.2 Time Use of Married Mothers with Children Aged 6 to 17 by Employment Status, 2003-06

20.3 Time Use of Married Mothers with Children under Age 6 by Employment Status, 2003-06

20.4 Time Use of Dual- and Single-Earner Married Couples with Children under Age 18, 2003-06


Abstract

The fourth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 15 to 32 in 2009, and it includes a special supplement on the iGeneration—children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population—almost equal to the Baby-Boom’s share. The iGeneration numbers 57 million and accounts for another 19 percent of the population.

The Millennials: Americans Born 1977 to 1994 examines young adults who are establishing themselves in the household and labor market at a difficult time. This large generation is critical for business success. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. In these difficult economic times, perhaps no generation is more important to business than Millennials. The Millennials will tell you what you need to know.

For those who track generational change, the special supplement on the iGeneration included in this book will give you a preview of what is to come. The chapters in the special supplement examine children and their families, documenting trends in family incomes, children’s health, even how parents use their time.

The Millennials: Americans Born 1977 to 1994 is designed for easy use. Its eleven chapters examine Millennials’ Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. An additional nine chapters in the special supplement examine children and their families: Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, and Time Use.

New to this edition is the Attitudes chapter, based on data from the recently released 2008 General Social Survey. Also new are tables on the use of alternative medicine, the Census Bureau’s latest population projections to 2025, and estimates of household wealth from the Survey of Consumer Finances. The chapter on time use, with unpublished data from the American Time Use Survey, shows how young adults and parents prioritize their time.

Each new generation of Americans is unique and surprising in its own way. With The Millennials: Americans Born 1977 to 1994 on your bookshelf, you won’t be surprised by the unique characteristics of young adults, and you will be prepared for the generation that follows them. With this information in hand, you will be better able to cater to their wants and needs in this difficult time.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options

Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2009