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Airport Retailing - Europe

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2008 - 141 Pages


Table of Contents


Issues in the Market

Key themes and issues

Definition

Financial definitions

Currencies

Abbreviations

Insights

Airport agents

The kids are all flight

How green is your airport?

Market in Brief

Air travel soars upwards

Airports - a strong retail market

Economic clouds in the short term

Airports - new retail floorspace on the horizon

A changing competitive landscape

The power of airport operators

What does the future hold?

Internal Market Environment

Key points

Europe takes wing

Figure 1: European air traffic, 1990-2010 (f)

Low-cost carriers (LCCs)

Figure 2: Low-cost carrier flights, H1 2006 and H1 2007

Figure 3: Top 25 low-cost carrier airports, July 2007

European airports

Figure 4: Top 30 European airports by passenger volume, 2004 and 2007

Figure 5: Top 30 European airports, passenger volume growth, 2004-07

Figure 6: Major airports for travel beyond the EU, 2005

Will Europe have enough airport capacity?

Opening up the Skies

A new generation of aircraft

Where in the world?

Figure 7: Destinations of extra EU 25 passenger air transport, 2005

European Airport Retail Market

Key points

Market size

Figure 8: European airport retail sales at current prices, 2003-07

Relative growth

Figure 9: European airport retail sales compared to all retail sales, 2003-07

Segment performance

Duty-free

Figure 10: Europe duty-free market by segment, 2002-06

Figure 11: European duty-free market segments, 2002-06

Figure 12: Growth in European duty-free market segments, 2002-06

Forecasts

Duty-free

Figure 13: Global airport duty-free market, 2002-12

Broader Market Environment

Key points

Four years of solid economic growth

Figure 14: European GDP and per capita GDP, 2003-09

Figure 15: European household expenditure and household expenditure per capita, 2003-09

Retail sales have been on the up

Figure 16: European retail sales and retail sales per capita, 2003-07

But confidence is now waning

Figure 17: EU 27 economic sentiment index, May 2007-April 2008

Europe is greying

Figure 18: Trends in the age structure of the EU 27 population, 2000-07

Who's Innovating?

Key points

The terminal wow! factor

Showcasing products

And now for something completely different…

…and not just shops

Leading Airport Operators

Key points

Figure 19: Leading European airport operators, total turnover, 2007

Figure 20: Leading European airport operators’ commercial sales, 2007

Figure 21: Leading European airport operators’ retail & catering sales, 2007

Aeroporti di Roma

Strategic evaluation

Background

Financial performance

Figure 22: Aeroporti di Roma, financial performance, 2003-07

Retail facilities

Aéroports de Paris

Strategic evaluation

Background

Financial performance

Figure 23: Aéroports de Paris, financial performance, 2004-07

Figure 24: Aéroports de Paris, retail & catering revenues, 2005-07

ADP Retail

Figure 25: Aéroports de Paris, growth of retail and catering floorspace, 2006-10

Aena

Strategic evaluation

Background

Financial performance

Figure 26: Aena: Financial performance, 2002-06

Retail and catering revenue

Figure 27: Aena: Retail and catering revenue, 2006

Retail facilities

BAA

Strategic evaluation

Background

Financial performance

Figure 28: BAA: Continuing operations financial performance, 2006-07

Retail revenue by airport

Figure 29: BAA: Retail revenue by airport, 2007

Figure 30: BAA: Retail revenue by airport, 2007

Commercial and retail revenue by store type

Figure 31: BAA: UK commercial revenue breakdown, by type, 2004/05-2007

Retail facilities

Figure 32: BAA: UK airport retail space, March 2005 and March 2008

Retail strategy

Dublin Airport Authority Plc

Strategic evaluation

Background

Financial performance

Figure 33: Dublin airport authority, financial performance, 2003-07

Figure 34: Dublin airport authority, domestic turnover breakdown by activity, 2003-07

Retail facilities

Figure 35: DAA, shops and catering outlets by airport, June 2008

Fraport Group

Strategic evaluation

Background

Financial performance

Figure 36: Fraport Group, financial performance, 2003-07

Retail facilities

Figure 37: Fraport Group, shopping space development, terminals 1 and 2, 2005-11

Figure 38: Frankfurt-hahn & Hanover airports, retail outlets, 2008

Macquarie Airports (MAp)

Figure 39: Macquarie Airports, airport shareholdings as at June 2008

Strategic evaluation

Background

Financial performance

Figure 40: MAp: European airports performance summary, 2007

Brussels airport

Figure 41: Brussels Airport, performance statistics, 2003-07

Copenhagen airport

Figure 42: Copenhagen Airport, performance statistics, 2003-07

Bristol airport

Figure 43: Bristol Airport, performance statistics, 2003-07

Manchester Airport Group

Strategic evaluation

Background

Financial performance

Figure 44: Manchester Airport Group, financial performance, 2002/03-2006/07

Relative airport size

Figure 45: Manchester Airport Group, share of passengers by airport, 2006/07

Retail facilities

Figure 46: Manchester Airport Group, shops and catering outlets by airport, April 2008

Schiphol Group

Strategic evaluation

Background

Financial performance

Figure 47: Schiphol Group, financial performance, 2003-07

Figure 48: Schiphol Group, revenue breakdown by activity, 2007

Consumers

Figure 49: Schiphol Group, consumers division breakdown of revenue, 2006-07

Figure 50: Schiphol, Concession income per international departing passenger, 2003-07

Retail facilities

Flughafen München GmbH (FMG)

LFV Group (Sweden)

Oslo Lufthaven AS (OSL)

SEA Milan Airports

Figure 51: SEA Milan Airports, shops and catering outlets, June 2008

Unique (Zurich Airport)

Vienna International Airport

Leading Airport Retailers

Key points

Figure 52: Leading European airport retail specialists’ total sales, 2007

Figure 53: Leading European airport retail specialists’ European sales, 2007

Figure 54: Leading European airport retail specialists’ European versus ROW sales, 2007

Autogrill (Aldeasa/Alpha Airports Group/World Duty Free)

Strategic evaluation

Background

Financial performance

Figure 55: Autogrill airport retail: Components’ financial performance, 2005/06-2006/07

Store portfolio

Alpha retail

World duty free

Aldeasa

Aelia (Lagardère Services)

Strategic evaluation

Background

Financial performance

Figure 56: Aelia: Sales by activity, 2007

Store portfolio

Figure 57: Aelia: European airport locations, 2008

Products

Figure 58: Aelia: Sales by activity, 2004 and 2007

Belgian Sky Shops

Strategic evaluation

Background

Financial performance

Store portfolio

Dufry

Strategic evaluation

Background

Financial performance

Figure 59: Dufry: Financial data, 2003-07

Figure 60: Dufry: Sales by region, 2007

Figure 61: Dufry: Sales by product category, 2007

Store portfolio

Figure 62: Dufry: Worldwide distribution of stores, June 2008

Figure 63: Dufry: European airport locations, 2008

Gebr. Heinemann

Strategic evaluation

Background

Financial performance

Store portfolio

Figure 64: Gebr. Heinemann: European airport locations, 2008

Kappé International

Strategic evaluation

Background

Financial performance

Figure 65: Kappé International: Financial performance, 2003-06

Store portfolio

The Nuance Group

Strategic evaluation

Background

Financial performance

Figure 66: The Nuance Group: Financial performance, 2003-07

Store portfolio

Figure 67: Nuance Group: European airport stores, 2008

Figure 68: Nuance Group: Sales by product category, 2007

Abstract

The volume of air travel has grown at a strong pace in recent years, recovering from the impact of 9/11, and this has benefited retailers operating in airports. In Europe, air passenger numbers have been rising at around 4-5% per annum although this rate accelerated to 6.5% in 2007. The opening up of Eastern Europe has been a factor in this growth as has the continuing rise in popularity of low-cost carriers like Ryanair and easyJet.

This does not mean necessarily that airport retailers will continue to benefit from rising passenger numbers. Current economic uncertainty and the high price of aviation fuel feeding through into higher ticket prices/surcharges, suggests that travellers will be watching the pennies on their trips abroad and hence may decide to skip buying things at airports.

Increased security in the wake of 9/11 has led to the need for passengers to spend more time at airports. The airport environment is a vacuum of boredom, where we are vulnerable to spending in a bid to kill time in the absence of other options or distractions. However, the basic retail principle remains that if there is little worth buying then little will be bought.

A great deal of airport development is underway across Europe in order to accommodate continually rising air passenger numbers. Development of new terminal facilities is enabling airport operators to offer more retail/catering facilities. Consumers at airports are looking for something different and special at airports and the coming years will reveal whether airport operators are able to respond to this demand with innovative retail concepts that inform and entertain as well as sell merchandise.

Key themes of the report:

The value of airport retail sales across Europe is growing faster than all retail sales in the continent. However, much of the rapid growth of airport retail sales has come from new retail space opening at previously under-provided European airports. This is the opposite to the UK where most airports offer little that is not available on every high street. Hence airport sales are growing more slowly than the spending of both inbound and outbound air travellers - it is in effect losing share. Airside retail offers need to become more sophisticated with wider product ranges, better merchandising and improved service levels to actively sell products.

Consumers are tending to be older, wiser and more affluent. They are flying more helped by the growth of low-cost airlines and hence are spending more time in airports. This should make airports one of the most exciting areas in European retail.

This report looks at the drivers of airport retail - trends in passenger number growth and their spending, the duty-free market, airport operators and retailers and their plans for the future.

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